Readability refers to how easy it is to read a block of text. Typefaces are readable when they are invisible to the reader. THIS HAPPENS WHEN THE READER DOESN’T STOP TO THINK ABOUT THE TYPEFACE WHEN READING THE MESSAGE.
Legibility refers to whether a short amount of text, such as a headline or subhead, is easily recognizable. JohnJOHN TexasTEXAS CougarsCOUGARS
The phaomnneil pweor of the hmuan mnid Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is that the frist and lsat ltteer be at the rghit pclae. The rset can be a total mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.
Formal or informal Modern or classic Dense or open Light or dramatic Type can be used to create personality and feeling… ABC ABCABCABC
Six Categories of Type Oldstyle Modern Slab Serif Script Sans Serif Decorative
How to determine category… 1.Serifs. Angles or horizontal. Thick or thin. 2.Transitions. Little, moderate, or radical transition from thick to thin areas. 3.Stress. Vertical or diagonal line drawn through thinnest part of bowls.
Oldstyle Based on the hand lettering of scribes. Always has angled serifs Moderate transition Diagonal stress Great for large bodies of text
Modern Thin, horizontal serifs Radical thick/thin transitions Vertical stress Not good for large bodies of text
Sans Serif Without Serifs No transition Vertical stress Great legibility and good for headlines
Slab Serif Serifs are horizontal and thick Little or no thick/thin transition Vertical Stress Great for large bodies of text (but page is darker overall)
Script Appears to be hand-lettered with a pen, brush, or pencil. Should be used sparingly–never for long blocks of text. Can be hard to read if use for long blocks of text. It slows down the reading rate. IT SHOULD ALSO NEVER BE USED IN ALL CAPS.
Decorative Fun fonts ! Carry emotions and connotations. To be used sparingly – it can be difficult to read… ESPECIALLY WHEN USED IN LONG BODIES OF TEXTS AND IN ALL CAPS. Best used for HEADLINES or short phrases
Can you identify the Serif and Sans Serif categories on the next two slides?