13. A poster is a strong advertising technique when designed properly. Every good poster has several things in common. Keep these five characteristics in mind as you design your own poster to sell your toy

14. Many beginning business people think that they need to pack as much as they can onto their posters. However, trying to put too much information, or too many images, into your poster will make it look complicated and cluttered. A cluttered poster cannot “talk” to its viewers quickly, which prevents it from doing its job. A good poster is simple yet effective. It tells everyone who looks at it what they are supposed to know right away. 1. It Does the Job Quickly A poster’s job is to communicate your information quickly.

16. Obviously, a good poster is attractive. You want to capture the customers attention so they look at the poster and get the information you want them to have. It is usually a good idea to include special offers on your posters to gain attention. Or, you can throw in some interesting information. You can also include a picture or image that is attention grabbing. 2. It Gets Attention

17. iPod It’s fun Instead of just drawing a picture of your toy in the centre of your page......................... Think outside the box

19. You do not want to include too much information in your poster. However, you have to give your readers enough to convince them that what you are saying is accurate. Use short, strong statements like a slogan. Exaggerate! “The best toy on Earth!” to make customers feel like they need one. 3. I t i s C o n v i n c i n g

21. A poster that incorporates colour will attract many more viewers.. 4. It has Effective Use of Colour

23. Some of the most effective posters are surprisingly simple. Always try to keep your poster as simple as you can, while still conveying your message. Your poster should have one clear message to your customers. 5. It is Simple

25. 1. The poster communicates your information quickly 2. The poster is eye catching and gets your attention. Appropriate use of images, special offers and interesting info. 3. It is convincing to customers. Good use of exaggeration with strong, short statements. 4. It has effective use of colour to attract customers. 5. It is simple. The poster is not cluttered with too many things. Poster assessment Name: ___________________________

26. 3. Slogan 4. Logo 5. A strong, short statement from your Jingle 7. A picture of your toy 6. A realistic price 1. Department name 2. Toy company name Teacher comment: __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ ___________________________________ Name: ___________________________ Poster assessment