1. Analysing Letters 1.Do the documents do the job they were intended to do? Are they informative, persuasive or information gathering? 2.Is the layout right for the type of document? 3.Is there good use of colour? 4.Is the logo clear, memorable and suitable for the company? 5.Is the type face and size a good choice? 6.Is the document written in an informal manner when it should be written in a formal and business like fashion?

2. This tasks forms a major part of the assessment for the first unit. Software What types of software may have been used to create these documents? (Not product names e.g. Word) What tools would have been used?

3. Analysing Letters Describe in as much detail as possible the LAYOUT of the letter. Types of Information – text, images, charts/graphs etc. or a mixture. How are they combined and how does it fit with other factors e.g. colour, layout and presentation techniques. Layout – Paragraphs, line spacing, position of graphics and titles, is it a poster or a booklet. Presentation Techniques – use of white space, font styles and types.

4. Analysing Letters Describe the PURPOSE and CONTENT of the letter. Purpose of the document – Is it advertising a product or is it informative. Audience – the people the document is intended for. Is it an internal document that will be used within the company or is it for external use. Style & Tone – the way the document is written (e.g. for adults or children, formal or informal).

5. Analysing Letters Remember to consider not only the layout and presentation techniques but the purpose and content of the letter. Is it suitable for the job it is meant to do? Are there spelling and grammar mistakes? Is the font consistent and clear? As a business letter, is the tone sometimes too informal?

6. Analysing Flyers Describe in as much detail as possible the LAYOUT of the flyer. Layout – Page orientation, is it a poster or a booklet. Position of graphics and titles, paragraphs, line spacing. Types of Information – text, images, clip art, charts/graphs etc. or a mixture. How are they combined and how does it fit with other factors e.g. colour, layout and presentation techniques. Presentation Techniques – use of white space, font styles and types, colours, graphics, bullet points.

7. Analysing Flyers Describe the PURPOSE and CONTENT of the flyer. Purpose of the document – Is it advertising a product or is it informative. Audience – the people the document is intended for. Is it an internal document that will be used within the company or is it for external use. Style & Tone – the way the document is written (e.g. for adults or children, formal or informal).

8. Critically compare documents. Example: The xxxx leaflet is suitable for its purpose because: The use of colour is attractive and will encourage people to look at it. The picture of the yyyy is relevant to the leaflet and people will understand what the leaflet is about instantly It contains some brief information using bullet points that the reader can easily see. It is written in an up-beat style which makes it sound exciting, this will encourage the reader to keep reading. The font is too small so some people will have difficulty in reading it. Some people will not bother trying. They have used a picture/graphic behind some of the text and that makes these bits very difficult to read. Some people will not bother trying to read the rest of the leaflet It is hard to find the contact number as it is in very small print at the bottom of the page, this means that some people who may be interested will not take the matter any further.

9. Here are some more questions to think about. Do the documents do the job they were intended to do? Are they informative, persuasive or information gathering? Is the layout right for the type of document? Is there good use of colour? Is the colour scheme effective? Is the logo clear, memorable and suitable for the company? How has the logo been used - where is it and is the size appropriate? Is the type face and size a good choice? How many different type faces are used? Is the document written in an informal manner when it should be written in a formal and business like fashion? How crowded or busy do the flyers look on the page? Does it hinder the message trying to be portrayed? Is there too much or too little white space? Are the different elements of the layout suitably balanced and do they work as they are supposed to? Is the eye led to look at each aspect of the design in turn? Does it immediately draw you to the most important elements on the page? Is that element appropriate? Is the layout clear and are the different elements in suitable positions? Are the elements lined up (aligned) when they are supposed to be? Is the design attractive?

10. Software What types of software may have been used to create these documents? (Not product names e.g. Publisher) What tools would have been used to create the flyers?

11. Analysing Invoices You need to write a description of the invoices similar to those you have done for letters and flyers. 1) Describe in as much detail as possible the LAYOUT of the invoice. Layout – Page orientation, position of graphics and titles, paragraphs, alignment, line spacing. Types of Information – text, images, clip art, charts/graphs etc. or a mixture. How are they combined and how does it fit with other factors e.g. colour, layout and presentation techniques. Presentation Techniques – use of white space, font styles and types, colours, graphics, columns.

12. Analysing Invoices 2) Describe the PURPOSE and CONTENT of the invoice. Purpose of the document – Is it advertising a product or is it informative, what information is provided. Audience – the people the document is intended for. Is it an internal document that will be used within the company or is it for external use. Style & Tone – the way the document is written (e.g. for adults or children, formal or informal).

13. You need to write a report analysing the suitability for purpose of the invoice. Example: The xxxx invoice is suitable for its purpose because: The layout of the text and prices makes it clear and easy to read. It contains all the information about the company which the reader would need. They have used a picture/graphic behind some of the text and that makes these bits very difficult to read.

14. Here are some more questions to think about: 1. Do the documents do the job they were intended to do? Do they provide all the information that the reader would need? 2. Is the layout right for the type of document? 3. Is there good use of colour? Is the colour scheme effective? 4. Is the logo clear, memorable and suitable for the company? 5. How has the logo been used - where is it and is the size appropriate? 6. Is the type face and size a good choice? How many different type faces are used? 7. Is the document written in a formal or informal style? Is this appropriate? 8. How crowded or busy does the invoice look? Does it make it difficult to find/read the information? 9. Is there too much or too little white space? 10. Does the design draw your attention to the most important elements on the page? 11. Are the elements lined up (aligned) when they are supposed to be? 12. Overall, does the invoice give a good impression of the company, is it attractive and does it achieve it’s purpose?

15. Analysing Invoices Software Packages and Features What types of software may have been used to create these documents? (Not product names e.g. Publisher) What tools would have been used to create the invoices?