1. Sales letter Ms. Debs f. dianco

2. WHAT IS A SALES LETTER? = It is a document designed to generate sales. = It persuades the reader to place an order; to request additional information; or to lend support to the product or service or cause being offered. = It influences the reader to take a specific action by making an offer--not an announcement--to him. = To sell, the sales letter must be specific, go to the right audience, appeal to the readers needs, and it must be informative.

3. Other info… Sales letters are like actual business letters, only that the nature and communication style is different. In sales letters, the writer tends to be too personal and talk to the readers as if they are long-time friends, or as if they generally share the same sentiments. Sales letters initially establish that personal connection. Afterwards, they discreetly state their intention, which is to persuade you into buying a product or services. 4. Sales letters must not be too wordy.

4. What is a Purpose of Sales Letters? 1. The purpose is to convince the reader to move and place an order or buy / subscribe products and services (sales letters are like sales talk with prospective clients)

5. 2. By getting straight to the point and honest. 3. By being persuasive enough.

6. The challenge….. If sales people find it challenging to convince people to buy products personally through short talks, it is more challenging persuading people to buy products through letters. But if the letters hit the right notes, the result is almost always clear: the reader would act to buy the product or service. “That is why it is important that sales letters be written effectively”.

7. Experts advise, in writing sales letter Ask yourself….. 1. Will this letter attract attention of readers?( If the answer to the question is yes, then proceed to another one) 2. How can I keep the readers engaged to the letter so they could absorb the persuasive message? A. use strong marketing words that surely create an appeal to readers. B. Create catchy and interesting subject headings. C. Keep the readers engaged by being straight to the point. D. Offer the best

8. PART OF THE SELLING PACKAGE: The job of the sales letter is to sell, not to tell. ================================ Other pieces of support literature that amplify the selling points: 1. illustrate the product or service, or provide technical information 2. Supplement the letter with a brochure or product sheet if necessary 3. mention it in the body of the letter.

9. Basic principles to make your sales letters effective and successful… First, only use language in your sales letter that you would use talking to this person face to face. This is the only way your letter will project sincerity. Second, be friendly, and real. Let them know you are a real person also. Someone they would be comfortable talking to. It actually helps to (briefly) mention something about your family, or environment, or personal opinions, to help them form a picture of you. Mental pictures make it much easier to remember you.

10. Third, have a specific purpose in mind when you write the letter. The actual purpose of any sales letter is to get an interested response, of course, or even an order. Fourth, be absolutely accurate. No exaggeration, no vague or unverifiable claims. No hints or suggestions without data. No meaningless statistics. It only takes one false note to get your letter thrown out. Don't say you are the best at something, for instance, unless you can prove it...and then do so.

11. Fifth, and as important as any of the above, is to be professional. This means making no spelling mistakes, using good grammar, and demonstrating a concern for quality.

12. few final hints: 1. keep letters to one page, and just four or five paragraphs. 2. at trade shows. Look for referrals. 3. Whatever it takes, get actual names. 4. Finally, it is perfectly all right to include a brochure with a sales letter.

14. Cover Letter Template

15. Body of Cover Letter The body of your cover letter lets the employer know what position you are applying for, why the employer should select you for an interview, and how you will follow-up.

16. 1. First Paragraph: The first paragraph of your letter should include information on why you are writing. Mention the position you are applying for. Include the name of a mutual contact, if you have one. Be clear and concise regarding your request. Convince the reader that they should grant the interview or appointment you requested in the first paragraph.

17. 2. Middle Paragraphs: The next section of your cover letter should describe what you have to offer the employer. Make strong connections between your abilities and their needs. Mention specifically how your skills and experience match the job you are applying for. Remember, you are interpreting your resume, not repeating it. Try to support each statement you make with a piece of evidence. Use several shorter paragraphs or bullets rather than one large block of text.

18. 3. Final Paragraph: Conclude your cover letter by thanking the employer for considering you for the position. Include information on how you will follow-up. State that you will do so and indicate when (one week's time is typical). You may want to reduce the time between sending out your resume and follow up if you fax or e-mail it.

19. “Be real”. “Be professional.” “Be successful”. Happy selling!.....