1. © 2010 Deven Maru and Sandwich Flavor All rights reserved1 Sandwich Flavor for fresh, grilled and exotically spiced Mumbai style sandwiches

2. © 2010 Deven Maru and Sandwich Flavor All rights reserved2 the mission

3. © 2010 Deven Maru and Sandwich Flavor All rights reserved3 The Sandwich Flavor provides fresh, vegetarian grilled sandwiches for healthy living

4. © 2010 Deven Maru and Sandwich Flavor All rights reserved4 the product

5. © 2010 Deven Maru and Sandwich Flavor All rights reserved5 Healthy Fresh vegetables Grilled and hot Vegetarian Flavor and spice Locally grown produce reasonable price

6. © 2010 Deven Maru and Sandwich Flavor All rights reserved6

7. © 2010 Deven Maru and Sandwich Flavor All rights reserved7

8. © 2010 Deven Maru and Sandwich Flavor All rights reserved8 How can you go wrong?

9. © 2010 Deven Maru and Sandwich Flavor All rights reserved9 the customer

10. © 2010 Deven Maru and Sandwich Flavor All rights reserved10 vegetarian health aware likes Flavor and spice Wants Locally grown produce

11. © 2010 Deven Maru and Sandwich Flavor All rights reserved11 The Asian population, of which Asian Indians are part of, is expected to be 500,916 by 2010 Target Market: 2% of above population in first year i.e. 10,000 customers Source: Population Projections for California and Its Counties 2000-2050 by Department of Finance, State of California

12. © 2010 Deven Maru and Sandwich Flavor All rights reserved12 the competition

13. © 2010 Deven Maru and Sandwich Flavor All rights reserved13

14. © 2010 Deven Maru and Sandwich Flavor All rights reserved14 the opportunities

15. © 2010 Deven Maru and Sandwich Flavor All rights reserved15 beverages soups salads whole wheat pita wraps Catering and parties

16. © 2010 Deven Maru and Sandwich Flavor All rights reserved16 the positioning

17. © 2010 Deven Maru and Sandwich Flavor All rights reserved17 Vegetarian, calorie light, hot All types, calorie heavy, cold Industrial, big franchise delivery and packaging Unique, fresh, flavor, local Sandwich Flavor

18. © 2010 Deven Maru and Sandwich Flavor All rights reserved18 Sales and marketing

19. © 2010 Deven Maru and Sandwich Flavor All rights reserved19 Distribute flyers restaurant website print ads in select publications Facebook page for offers and updates Twitter tweets with special offers promotional video on youtube Email sign=up of customer for newsletters feature on specialty coupon site like groupon.com

20. © 2010 Deven Maru and Sandwich Flavor All rights reserved20 the finance

21. © 2010 Deven Maru and Sandwich Flavor All rights reserved21 Capital Expenditure Commercial grade bread oven$4,500 Plates and dishes$1,500 Commercial dishwasher$2,500 Preparation Table$3,500 Range$2,000 Heavy duty grill$ 650 Total $14,650

22. © 2010 Deven Maru and Sandwich Flavor All rights reserved22

23. © 2010 Deven Maru and Sandwich Flavor All rights reserved23 Thank you