1. P & G Alums -Mexico-

2. P&G in Mexico Established in 1948 Prestige School High Turnover many employees Groups gather socially

3. P & G Mexico November, 2003

4. First Step February, 2004 Leadership Team 20 members All Generations All Disciplines All Ages 0 0 2 8 Members registered

5. Mission Help former P&G employees to stay connected; share ideas, talents, resources & fun. Share the sense of pride and ownership that having participated in P&G generates.

6. Strategy Word of mouth (e-mail) 0 1 3 0 0 2 0 5 0 3 5 0 May June Aug Members registered 2004

7. Strategy Keep on growing !! 2 8 03 0 10 5 25 0 32 2 7 Feb May Jun Aug Jun 2004 - 2005

8. Consumer Understanding Research TOTAL BASE(215) See Old Friends99% Have Fun69% Offer professional services28% Looking for Jobs28% Finding Suppliers13% Networking8% Update on P&G3% Others8% 61% Response !! PGAlum

9. Research TotalMaleFemale TOTAL BASE(215)(151)(64) Address Book95% 94% Job Posting81%77%91% Conferences70%68%75% Social Events48%42%63% Sports Events23%22%27% Discounts50%48%55% Others10%9%13% Consumer Understanding

10. Events Kick Off Event October 14, 2004 Expected:300 Attended:520 + 75%

11. Events Sponsors

12. Video Insert Video Here

13. Events Golf Tournament February 9, 2005

14. Events Conference Ms Understood March 8, 2005

15. Other Actions Web Page E-mail communication.

16. Today 443+ 279=722 Members Registered

17. Next Steps Develop secure & useful directory Develop effective job posting Formalize legal entity Develop a financial model to fund following activities / events Committee of social responsability

18. Upcoming events Conference Sergio Zyman Women roundtable discussion Roundtable: Commercial / Trade Changing enviroment

19. Issues Limited time from volunteers Solid financial strategy Capitalize on Web Page

20. Thank you