Presentation on theme: "VP of Membership Chris Elliott. VP OF MEMBERSHIP PROVIDE LEADERHSIP The Vice President of Membership serves as the main liaison between the Roundtable."— Presentation transcript:
VP OF MEMBERSHIP PROVIDE LEADERHSIP The Vice President of Membership serves as the main liaison between the Roundtable Service Center and the Roundtable in regards to membership and member engagement campaigns. This Officer position drives revenue for the Roundtable by growing membership and member engagement in CSCMP, they are also relied on as a source of ideas, methods, and local promotions which will increase participation in roundtable events. The Role
Responsibilities VP OF MEMBERSHIP Is Responsible for: Coordinate with Roundtable Service Center in developing plans for communicating the value of CSCMP membership and member engagement to new and current members of the local Roundtable community. Recruiting members for the Roundtable’s membership committee. Provide leadership by developing local membership and member engagement campaigns, implementing global membership and member engagement initiatives to the local community, and recruiting local practitioners and educators to assist in communicating the value of CSCMP membership and engagement in CSCMP’s Annual Global Conference attendance and SCPro certification. Maintain and review the list of current members, lapsed members, and non-members. If member contact information changes, notify Roundtable Coordinator of changed information.
Responsibilities VP OF MEMBERSHIP Is Responsible for: Provide potential individual and corporate members with information about membership in CSCMP. Understand CSCMP Policies and Procedures related to membership and assist the Roundtable President in meeting policy requirements. Forward corporate membership leads to the CSCMP corporate membership team. Work with the Roundtable President to promote required CSCMP Membership to the local roundtable board. Verify the membership status of current board members and communicate the renewal process for Roundtable Board members to receive the Board membership rate. Promote membership to non-member committee members. Attend and actively participate in all Roundtable Board meetings, Roundtable Events, and the CSCMP Roundtable Leadership Forum.
CSCMP Member Engagement Cycle Intellectual Property RT Event AGC SC Pro Marketing
The Opportunity Converting Guests into Members Why do people that learn about CSCMP become members?
4 Key Drivers of Membership 1. Business Salespeople are looking for leads. Technology providers are looking for new customers. Connect with current and past customers.
4 Key Drivers of Membership 2. Knowledge A guest attends a meeting because they have a problem they need solved. Academic or Researcher that is looking for information on a topic or they want to have their information featured at your program. Attendee wants to keep informed of industry trends.
4 Key Drivers of Membership 3. Career Attendees are looking for a job. A young professional is looking for a career professional. Executives are looking to develop peer relationships.
4 Key Drivers of Membership 4. Altruism To give back to the community and profession Help grow and develop next generation of leaders Tap into people’s desire to help others
Effectiveness of Connection Knowledge Money Career Altruism Less More
Reports Results for Our Members “Benchmarking others in the industry through informal and formal networking enabled me to bring innovation into my company's supply chain.....My $2950.00, 10 year CSCMP membership investment translated into over $100 million in savings over the same time period. How? By literally integrating the ideas and concepts gathered through CSCMP.” - Anonymous Member that I look up to greatly
10 Tasks to Sustain and Grow Membership 1.Ask people to become members 2.Encourage people at all levels of their career to attend events. 3.Promote member engagement initiatives. 4.Mix it up! Encourage the roundtable to have 10 programs of varying length, start time, and location 5.Make free events a way for members to give back to the community 6.Adapt successful ideas from other VPs of Membership and Roundtable Officers 7.Work the registration desk to greet members and non-members. 8.Utilize Big Data analysis approaches to understand membership 9.Use post meeting feedback to analyze response to events. 10. Create a, “Behind the Velvet Rope,” event for Members Only
Case Study Turning Guests at a Free Event Into Members with a Shared Mission
Case Study Overview Turning Guests at a Free Event Into Members with a Shared Mission -December Networking Event -Promoted Event by E-Mail, Social Media, and Printed Invitations -Collected RSVPs of members and non-members through Drupal -Asked for Canned Food Donations for local food bank. -Before event – Reached out to potential members about CSCMP Membership.
Case Study Results Turning Guests at a Free Event Into Members with a Shared Mission -50+ attendees donated over 100 food items -Through personal follow up before and after the event, we added 5 new members
Resources 1.Membership Guidebook 2.Membership Advisory Committee Meetings 3.Networking at the June Forum 4.CSCMP RT Websites (CSCMP and Local) 5.Resource Archive (Updates in Progress)
Contacts & Information Pam Scheibenreif, Director, Member Services and Roundtables, (email@example.com), Direct +1 630.645.3470 Sharon Gentile, Member Services Coordinator, (firstname.lastname@example.org), Direct +1 630.645.3475 Chris Elliott, Chair, Membership Process Committee email@example.com, 614-751-0575 x 2236