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10 Steps for SEO Success An SEO Guide for Small Businesses

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Presentation on theme: "10 Steps for SEO Success An SEO Guide for Small Businesses"— Presentation transcript:

1 10 Steps for SEO Success An SEO Guide for Small Businesses

2 Step 1: Web Site Structure W3C-compliant, CSS-based architecture NO Flash, Frames, or Templates! - Can’t be read or indexed easily (if at all) Use plenty of focused, keyword-rich web CONTENT -Visitors and search engines depend on great content

3 Step 2: Keyword Research Find the keywords and phrases that searchers REALLY use – don’t just guess! Use variations of keywords for better coverage Select a total of 20 keywords (or less) to avoid “diluting” keyword value

4 Step 3: Optimize Your Site Integrate keywords with content Get the keyword densities right Unique meta data on each page XML sitemaps HTML sitemaps Robots.txt files

5 Step 4: Build Inbound Links Press Releases Directory Submission Article Submission Blog Posts Authority Sites Complimentary Sites Internal Linking

6 Step 5: Track & Measure Monitor SEO positions weekly/monthly Monitor server stats weekly/monthly Use Google Alerts Use Google Analytics or other tracking software

7 Step 6: Market Your Site E-Newsletters with inbound links E-Campaigns with landing pages PPC Campaigns Social Media Posts Directory Submission Press Releases Traditional Media PPC Campaigns

8 Step 7: Multi-Channel Optimize ALL Channels (social, e- campaigns, website, e-marketing) Website / Landing Pages Google Place Pages Facebook, Twitter, YouTube, LinkedIn Syndicated Articles Blog Posts

9 Step 8: Update Update Update! Add fresh content weekly/monthly Add articles / newsletter content Use RSS feeds Update FAQs Update web page content Give search engines fresh information

10 Step 9: Competitive Analysis Evaluate what works for competitors Make sure you have same “coverage” Identify what you’re missing Watch search engine rankings/landing pgs Inbound links – know where they come from and request the same for your site

11 Step 10: Build Traffic & Visits Integrate Social Networking Platforms E-Newsletters archived on your site E-Campaigns with links to landing pages Invite users to visit your site - coupons, promos, contests

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