1. The SEO Basics WordCamp NYC 2010 Presented By: Alex Miranda

2. Who Am I? o SEO Marketing since 1998 o Editor-in–Chief at PRUnderground o SEO Strategist at Marknet Group Inc o Asst Organizer of Hudson Valley WordPress Meetup Group o Asst Organizer Westchester WordPress Meetup Group Twitter: @prunderground@prunderground Facebook: http://www.facebook.com/prundergroundhttp://www.facebook.com/prunderground Email: amiranda@prunderground.comamiranda@prunderground.com Web: http//www.prunderground.comhttp//www.prunderground.com

3. Basic SEO Topics Site Structure Keywords & Meta Tags Plug-Ins Link Building Resources

4. Site Structure Content is King Is your homepage digestible in 5 seconds? Engage your reader. Write for visitors first. Do not write for search engines. Convert Visitors

5. Site Structure URL & Permalinks Do not use strange characters or numbers Make sure they are not case sensitive Use keywords

6. Site Structure Permalink Structure

7. Site Structure Internal Links Point Links back to content within your site Use Keywords that describe the page. Do not use irrelevant words in your anchor text

8. Site Structure Sitemaps Prepare two sitemaps: one for users, one for search engines

9. Site Structure HTML Sitemap important HTML Sitemap contains links to all pages within a website.

10. Site Structure XML Sitemap Google Sitemap Generator Plug-in Find duplicate content and discover pages on your website. Designed for search engines.

11. Keywords & Meta Tags Meta keywords have no SEO value Research Keywords Place keywords throughout your site Keyword Research Tools

12. Title Tags Do not use the same title for every page Create unique title tags for each page Should contain keywords from content Questions

13. Meta Description A snippet of information that describes your web page. Create unique meta tag descriptions for each page. Make sure you add keywords relevant to the page. Questions

14. Plug-ins All In One SEO Pack Optimizes your website for search engines

15. Plug-ins Redirection Manage 301 redirections and keep track of 404 errors All URLs can be redirected, not just ones that don't exist.

16. Plug-ins SEO Friendly Images WordPress optimization plugin which automatically updates all images with proper ALT and TITLE attributes Whats an Alt Tag? describes your image to search engine

17. Plug-ins Additional Plug-ins Google Analytics for WordPress CommentLuv FeedBurner FeedSmith 20 of the Best SEO Plugins for WordPress: http://mashable.com/2009/03/20/wordpress-seo-plugins/ http://mashable.com/2009/03/20/wordpress-seo-plugins/

18. Link Building Sources Social Networks Blogs Forums CommentLuv Directories Social bookmarking Article Submissions Press Releases – Such as www.prunderground.comwww.prunderground.com

19. Link Building Beware Of: Directory submission services: Only 20% meet Google's criteria's Link Schemes. Read what Googles guidelines are: http://www.google.com/support/webmasters Link only with websites that offer good relevant content If you have great content, proper site structure, targeted long tailed keywords and good ongoing SEO…… PageRank does not matter

20. Resources www.prunderground.com www.marknetgroup.com www.seobook.com www.highrankings.com www.seomoz.com www.google.com/.../search-engine-optimization- starter-guide.pdf www.google.com/.../search-engine-optimization- starter-guide.pdf http://www.searchenginejournal.com http://searchengineland.com www.google.com/webmasters/ http://websitegrader.com/

21. Lets Talk Visit: http://www.prunderground.com/resources http://www.prunderground.com/resources If You want a copy of the complete SEO presentation I will send you free tips, tricks, and other bonus material to help you get online SEO results!!! Email: amiranda@prunderground.comamiranda@prunderground.com Twitter: @prunderground@prunderground Facebook: www.facebook.com/prundergroundwww.facebook.com/prunderground Web: http://www.prunderground.com/resourceshttp://www.prunderground.com/resources http://www.marknetgroup.com