1. Interactions.org, Quantum Diaries and Social Media Kevin Munday/Leah Hesla 10 May 2012

2. State of Interactions.org 2

3. 3 Current state of Interactions.org From Google analytics Averaging ~27K visits from ~11K unique visitors/month Greatest hits (Nov-April)  Home page (128K)  Blog watch (26K)  Image Bank Search (22K)  Reactor Neutrino release (10K)  Opera, Act II (4K)

4. 4 Peak traffic 9 November—Reactor Neutrino Release 18 November—Opera Redux 13 December—Higgs Status 8 March—Daya Bay

5. 5 Where does traffic come from? Direct 80K Search 49K Referral 58K  Math.columbia.edu  Fermilab  Quantum Diaries  Facebook  CERN  T.co  Lineacollider.org  Reddit  USLHC

6. 6 Google Keyword searches Interactions.org Interactions LHC News Particle Physics News LHC news 2011 Dark Matter Particle News

7. 7 Current state of NewsWire ~4,015 subscribers (up 202 since October) 37 distributed so far this year Direct pickup by Google News

8. The Week of Interactions Published every Monday as a digest of weekly postings 422 subscribers Highlights:  News  NewsWires  Images  Video  Quantum Diaries 8

9. 9 News ~300 news items posted year-to-date, archived and added to RSS this year

10. Google standing No. 1 (of 8.6MM) for “particle physics news” No. 1 (of 43.7MM) for “high energy physics news” No. 11 (of 10.6MM) for “particle physics” No. 1 (of 11.5MM) for “particle physics images” No. 57 (out of 271MM) for “physics images” 10

11. State of Quantum Diaries 11

12. QD Stats From Google Analytics ~1,500 visitors/day ~80-100,000page views/month 12

13. Rock stars Higgs liveblog: ~55,000 Pageviews on 13 December CERN discovery on Tristan da Cuhna: ~16,000 Pageviews on 1 April 13

14. State of Social Media 14

15. Twitter @ParticleNews  6,202 followers and counting @Quantum_Diaries  1,666 Twitter followers 15

16. Facebook 1,923 likes on Facebook 16

17. Enhancements since October 17

18. Beacons of Discovery Launched in French and Turkish Multilingual Drupal ready for more! http://www.interac tions.org/beacons /files-for- translations 18

19. Highlighting QD and Beacons Left column of every page Graphical 19

20. User-submitted images Web interface Easier to submit images Queues for editing/approval 20

21. Mobile Our goal was to launch mobile this Spring Mobile traffic increasing Will continue to increase over time 21

22. Mobile>Responsive Site optimized for browser size and preference Controls optimized for likely interaction (mouse vs touch) Optimized media delivery by likely connection type, browser capabilities 22

23. In progress 23

24. Content/interface improvements More multilingual news  “Trusted sources” provided by committee memebers  Should be seeing more soon  Please send good stuff when you see it Review site content and sections 24

25. Moving Forward 25

26. Plans for the next six months Server migration New committee chair Codify new web strategy Incorporate more multilingual content Review site content and sections 26

27. Discussion Points 27

28. Clarifying posting policy on Quantum Diaries 1. Bloggers on Quantum Diaries may be individuals, experimental groups or institutions such as laboratories. 2. Quantum Diaries is a vehicle for bloggers to speak directly to their audiences in their own names. Their posts do not necessarily reflect the positions of other bloggers or of the InterAction Collaboration, the group that supports and runs Quantum Diaries. 28

29. Clarifying posting policy on Quantum Diaries 3. Any blogger belonging to an experimental group or an institution, whether as a collaborative member or as a Quantum Diaries representative, is subject to the editorial and communication guidelines of that group or institution. 4. Provided that they follow point 3, all bloggers are responsible for their own content. No individual blogger exerts editorial control over another's post, and no group or institute exerts editorial control over posts outside their own. 29

30. Clarifying blogroll policy on interactions.org? Disclaimer: Interactions serves those interested in particle physics by collecting and posting relevant blog entries on its website. The blog posts on the Interactions Blog Watch page are the reporting of individual bloggers and do not reflect the opinions of the Interactions collaboration or its members. No blogger's perspective is meant to reflect that of any other blogger represented in Blog Watch, nor is any blogger's post necessarily objective reporting on the field of particle physics. 30

31. Clarifying blogroll policy on interactions.org? Policy statement: Blogs represented on the Interactions Blog Watch page discuss and report on news relevant to particle physics research. Inclusion in the Interactions blog roll is based primarily [solely?] on how much of a blog's content is related to particle physics. For inclusion in Blog Watch, at least one-third of a blog's content [posts?] should be related to particle physics. The Interactions web team only aggregates blog posts based on this criterion and does not include or exclude blogs on the basis on any other criteria. 31

32. Feedback? Handy hotlines News@interactions.org for press releases News@interactions.org Webmaster@interactions.org for anything Webmaster@interactions.org 32