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0 Sharing opportunities with the Indian youth CONFIDENTIAL.

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1 0 Sharing opportunities with the Indian youth CONFIDENTIAL

2 1 UNIQUE PORTAL TO SHARE OPPORTUNITIES WITH THE YOUTH Objective Increase access for the Indian youth to opportunities Motivation University students in India do not have access to consistent information about opportunities Strategy Grayscale Studio Design to create and maintain highly intuitive youth portal, provide personalized access through multiple streams Grayscale Studio Design Driven by demands of an N=1, R=G environment See Focused sub-portal on social entrepreneurship including: –Information on volunteer/research opportunities –Discussion (Syndicated)Syndicated –Experiences (Diaries of E4SI Fellows)E4SI Proof of Concept A prototype of the idea was launched at In 11 months, –340+ opportunities shared –Over 220,000 hits – s, Comments and anecdotal evidence of social impact Vision Impact over 500,000 youth by December 2010 CONFIDENTIAL

3 2 DELIVER A HIGHLY PERSONALIZED CUSTOMER EXPERIENCE (N=1) Highly personalized experience As personalized (or anonymous), As high bandwidth (or basic), As crisp or detailed as user chooses Subsets of content filtered, intuitively by category, geography, date etc. Backed by highly relevant advertising graphics Visually appealing, dynamic youth theme to me/Friends Print / Download as PDF Set Reminders Co-creation of value Placement of content incorporates user interest Sections for “Most Popular” / “Most ed” Easy Submission Forms (with guidelines and data validation) for organizers and students to generate content for moderation – linked to WYSIWYG editor with default formats Co-created interface based on preferences Engage users through comments / bookmark opportunities Backed by dynamic analytics Statistics on interest and usage (clicking on link to external site) by category, geography etc. Automated recommendations for editorial team, reports for advertisers Premium placement based on user interest Better metrics to assess actual impact Testimonials from users / advertisers Section for “Deadline soon” Automated “Related Articles” both in/outside LMK CONFIDENTIAL

4 3 USING MULTIPLE STREAMS TO ACCESS, MARKET AND DELIVER PERSONALIZED CONTENT (R=G) Access through Integrating Current Database Pitch to Organizers User-generated content Syndication/Partnerships WeFlap ThinkChangeIndia iVolunteer Delivery through Youth Portal (including integration of existing content) RSS Feeds Weekly/Monthly Mailing Lists Integration: iCal, Outlook, Google Calendar Access in Facebook / Orkut through Applications Automated Offline Bulletins, Subscription Summaries to Student Clubs / Universities CONFIDENTIAL Marketing through Search Engine Optimization Letters to organizers of events informing them of posts, urging them to link to us Share (Digg, Technorati, StumbleUpon, Reddit) Widgets/ Badges / Syndication for Websites. Blogs Student Clubs, Mailers Orkut / Facebook Communities Media Partnerships / Targeted Advertisement with Events Press and Blogs Links on event websites

5 4 TEAM STRUCTURE STRATEGY (Nitin Rao) DEVELOPMENT (Grayscale Design) CONTENT (Sanaulla) FUNDRAISING (Aarushi) AD SALES (Akash/Sharath) ADVISERS INVESTORS


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