2. Student Communications Kate Glencross Student Communications Officer 27 October 2014

3. Strategic objectives To develop and embed effective student communication practices that will improve the efficiency, effectiveness and tone of communications to students To raise awareness and drive student engagement with student support enhancements To open up dialogue between the University and current students, ensuring students are aware that the University listens and responds To open up dialogue between the University and current students, ensuring students are aware that the University listens and responds University Current Students

4. Core activities Market research Multi-channel campaigns –Student Surveys –‘On the same page as you’ –You said, we listened –Innovative Learning Week Email newsletter Student news section Web project & student portal Staff network

5. Challenges Diverse population of 32,000+, including online learners Sprawling estate Information overload (email) and duplication Coordination – 3 Colleges, 22 Schools, multiple student facing services Keeping colleagues informed and up-to-date

6. Our approach Relationship building and effective staff communications = VITAL Joined up approach… –Working closely with Induction, Marketing, and Development & Alumni –To create consistency throughout entire student journey Regular market research Creating and supporting sense of community and belonging

7. Future plans Develop our staff Student Communications Network Further development of social media channels Newsletter – more student involvement Create more resources for colleagues –E.g toolkits/templates, best practice examples, guidelines –Student communications drop in sessions

8. Any questions? Get in touch: Kate.Glencross@ed.ac.ukKate.Glencross@ed.ac.uk