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We take you From Paper to Palmtop… Marketing Solutions for Publishing Industry 1/14.

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Presentation on theme: "We take you From Paper to Palmtop… Marketing Solutions for Publishing Industry 1/14."— Presentation transcript:

1 We take you From Paper to Palmtop… Marketing Solutions for Publishing Industry 1/14

2 B2Bdatapartners Website:- | Phone: | - 2/14 END-TO-END MARKETING What we offer you… More than just Marketing! CUSTOMIZED DATA SOLUTIONS

3 B2Bdatapartners Website:- | Phone: | - 3/14 Customized Data Solutions

4 Our Data Solutions for Publishing industry B2Bdatapartners Website:- | Phone: | - o Advertising campaigns o Editorial decisions o Audience awareness and development Publishing houses are more and more depending on their DATA to drive their business ahead. Data management enhances efforts such as 4/14

5 Key challenges faced in Publishing Industry B2Bdatapartners Website:- | Phone: | - Industry specific Support tools & in depth information Latest updates on Research Reaching through – Electronic mail, Direct Mail, Social media updates, visual and audio presence Disseminate news in real time Pushing for position with new competitors - disruptive market entrants to tech-driven mammoths like Apple and Google, B2B publishers have to re-evaluate what it takes to fight and flourish. 5/14

6 B2Bdatapartners Website:- | Phone: | - Why Publishing Industry need us 6/14 ChallengeReason o It is estimated that B2B publishers generate around 50 % of their revenue online o Over 60% of business professionals visit a business portal once in a week, mainly to stay updated. o To connect with them, you need effective database and attractive offers and landing pages o It is very important to keep your webpages and your publishing materials updated in real time.

7 B2Bdatapartners Website:- | Phone: | - How you can connect with more? Through our multiple Data Solutions, you can… Expand Enhance Enrich the database and increase your connectivity 20/24

8 Our Data Purchasing Plans Procure business contacts from us License them out from us, or better still… Subscribe to a regular flow of refreshed business intelligence B2Bdatapartners Website:- | Phone: | - 6/24

9 Our Data Services in a nutshell… B2Bdatapartners Website:- | Phone: | - Fill 80% of your database with sure Readers Get in touch with Influential brands looking for you Get more connected and hence more visible Allow us to Manage your data and keep it updated Communicate as and when there is real- time demand Get internationally reckoned 09/14

10 B2Bdatapartners Website:- | Phone: | - End-to-End Marketing 10/14

11 What we do for Marketing your Publishing initiatives B2Bdatapartners Website:- | Phone: | - o Website Development o Web Management o Pay-per-click Marketing o Search Engine Optimization (SEO) o Social Media Management o Product Marketing o Custom Applications o Content Management But before that… Plan LAUNCH MARKETING CAMPAIGNS Research Strategize 11/14

12 What we ensure for Marketing your Publishing initiatives Market B2Bdatapartners Website:- | Phone: | - Completeness Consistency Uniformity Density Integrity Validity ACCURACY Inter Dependent 12/14

13 Results of Custom-Marketing your Publishing Industry B2Bdatapartners Website:- | Phone: | - Increased Readership Enhanced visibility Improved Connectivity Step above your competitors Better data management and archive accessibility Keep your readers informed and updated at all time 13/14

14 B2Bdatapartners Website:- | Phone: | - 14/14 The Final Result And you can rise up everyday A consistently growing Publishing brand Increasing customer base (Readership) Popularity of products and services a b c


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