Presentation on theme: "Web 2.0 Tools & UU Building Your Technology Toolbox Gayla S. Keesee, Ph.D. October 5, 2011."— Presentation transcript:
Web 2.0 Tools & UU Building Your Technology Toolbox Gayla S. Keesee, Ph.D. October 5, 2011
UUA Social Media Resources Communications and Social Media for Unitarian Universalist Congregations ◦http://www.uua.org/socialmediahttp://www.uua.org/socialmedia UUA Social Media Discussion List ◦http://lists.uua.org/mailman/listinfo/newmedia-lhttp://lists.uua.org/mailman/listinfo/newmedia-l UU Planet (Peter Bowden) ◦http://uuplanet.org/http://uuplanet.org/ UUCA Building Your Technology Toolbox ◦http://uuaugusta.pbworks.com/w/page/46526731/T echnology%20Toolboxhttp://uuaugusta.pbworks.com/w/page/46526731/T echnology%20Toolbox
What’s the Difference? Read only contentUser-created content Semantic web, personalization, intelligent search
Opportunities Viral spread of information Building relationships with low level of risk-taking for seekers Integration into daily life
Challenges Growing diversity of tools and niches decentralized audience more effort needed to reach same audience Potential decreased control of image (personal and congregational) Increased amount of content risk of content overload How to translate real-world relationship norms into online norms
Centrality of mission Add value, offer meaning Consistency of tone in self-presentation Present the congregation’s “best self” Healthy relationships (communal and one- to-one; safety, ethics) clear and enforced expectations General principles
How to choose a tool? 1. Clarify mission 2. Analyze opportunities to further mission 3. Ask detailed questions ◦who, what, why, when, how 4. Research possible tools 5. Choose tools
Access to People: Social Networks Facebook ◦Profiles – finding others ◦Sharing photos, comments on the wall, ◦Email and discussion groups ◦Applications ◦Keeping in touch with distant friends/relatives
Basic information about Facebook Facebook is a social networking site for individuals and organizations. Individuals may establish personal profiles on Facebook. Organizations may establish pages or groups on Facebook (pages are preferred).
Advantages of using Facebook Large user-base Information sent directly to fans’ news feeds, and are visible upon login to FB. Allows for sharing of different kinds of content (including video, photos, and event invitations) Content easily updated Pages provide analytics information about fans
Invention of the Year (2006) Video-sharing web site ◦Users upload and display videos ◦Users can also respond to videos using ratings, comments, and other features.
Advantages of using YouTube Visual: sights, sounds, and words all at once Easy to embed on other platforms (e.g., blogs and Facebook) Channels: group together multiple videos from same user ◦Customizable channel design ◦Can create multiple playlists within a single channel
Podcasting Pod (iPod) + broadcast = Podcast Differs from streaming audio ◦ Automatically delivered to player –don’t have to click on a link to download ◦ Listen when you want – not when a program is scheduled
Wikis: The ultimate collaboration tool Special web site Users can add, remove, edit & change content—based on permissions Not need access to or knowledge of web publishing software Collaboration Group members work on common document in common location