1. LinkedIn 101 for Career Services: 5 ways LinkedIn can help students build a professional brand and land a job ©2013 LinkedIn Corporation. All Rights Reserved.

2. Agenda What Is LinkedIn? Build a Professional Online Presence: Profile Add Connections with “Warm” Contacts and Alumni Research Companies & Industries: Company Pages Help Undecided Students Explore Opportunities Find Relevant Jobs and Internships: Student Jobs Portal ©2013 LinkedIn Corporation. All Rights Reserved. 2

3. 64% outside the U.S. Who Uses LinkedIn? 259M + ©2013 LinkedIn Corporation. All Rights Reserved. 3 professionals 2.9M + companies 150 + industries Executives from every Fortune 500 60K + college and university alumni groups company 30M + students and recent grads

4. ©2013 LinkedIn Corporation. All Rights Reserved. Build a Professional Online Presence: Profile

5. LinkedIn Profile Sections ©2013 LinkedIn Corporation. All Rights Reserved. 5

6. LinkedIn Profile Sections ©2013 LinkedIn Corporation. All Rights Reserved. 6

7. LinkedIn Profile Sections ©2013 LinkedIn Corporation. All Rights Reserved. 7

8. LinkedIn Profile Sections ©2013 LinkedIn Corporation. All Rights Reserved. 8

9. LinkedIn Tips (from Career Services) ©2013 LinkedIn Corporation. All Rights Reserved. 9  Settings – while you are creating or making significant changes turn on/off activity broadcast  Use your current resume to complete all the fields - organizations, attach projects, skills (keywords), education, websites  Your profile should be concise yet comprehensive  Header and Summary are important  Create a customized profile URL – For personal branding, attach everything on the web to your full name

10. 1 Professional photo of you alone 2 Headline with area of study and/or career ambitions 3 Keyword-rich summary that includes type of positions student is seeking 4 Inclusion of volunteer activities, internships, and extracurriculars 5 Recommendations from professors, advisors, internship colleagues and supervisors Profile Tips (from LinkedIn) ©2013 LinkedIn Corporation. All Rights Reserved. 10

11. Add Connections with “Warm” Contacts and Alumni ©2013 LinkedIn Corporation. All Rights Reserved. 11

12. Add Connections with “Warm” Contacts and Alumni ©2013 LinkedIn Corporation. All Rights Reserved. 12 Think quality, not quantity - Link with people: You know from other sources With whom you’ve had at least 1 meaningful interaction For whom you could write a recommendation From whom you could ask for a recommendation You would feel comfortable introducing to a contact Who have professionalism, integrity, etc. Personalize your invitation message. Explain how you know them or why you want to connect. Levels of connection 1 st level – you know them 2 nd level – your contacts know them 3 rd level – your contacts’ contacts know them

13. ©2013 LinkedIn Corporation. All Rights Reserved. Research Companies & Industries: Company Pages

14. ©2013 LinkedIn Corporation. All Rights Reserved. Research Companies & Industries: Groups

15. ©2013 LinkedIn Corporation. All Rights Reserved. Help Undecided Students Explore Opportunities

16. ©2013 LinkedIn Corporation. All Rights Reserved. Utilize the LinkedIn Alumni Tool http://linkedin.com/alumni

17. ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Alumni Tool cont’d

18. ©2013 LinkedIn Corporation. All Rights Reserved. Find Relevant Jobs and Internships: Student Jobs Portal http://linkedin.com/studentjobs Ad this link on your career center site!

19. ©2013 LinkedIn Corporation. All Rights Reserved. 19