Presentation on theme: "LinkedIn and the Internship Experience IACBE 2014 Annual Conference and Assembly Meeting San Diego, California | April 8-11, 2014 Janet Staker Woerner."— Presentation transcript:
LinkedIn and the Internship Experience IACBE 2014 Annual Conference and Assembly Meeting San Diego, California | April 8-11, 2014 Janet Staker Woerner | Herzing University
Discussion What is LinkedIn? Why is LinkedIn important? How can LinkedIn be used in higher education? Who should use LinkedIn? Where should LinkedIn be used?
New Models – New Rules Johnson, L., Adams Becker, S., Estrada, V., Freeman, A. (2014). NMC Horizon Report: 2014 Higher Education Edition. Austin, Texas: The New Media Consortium.
Unique Experiences+ Unique Relationships+ the Tool (LinkedIn) = POWER Breitbarth, W. (2013). The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search. Greenleaf Book Group. What are your goals? Research the environment What adjectives describe you? Assess the now - SWOT Create the game plan Manage your brand http://www.forbes.com/sites/lisaquast/2013/04/22/personal-branding-101/
Social Media Skills Every professional needs to know
Individuals Source: Roland Delser and Sylvain Newton
How can it be used? Required component of the Internship experience Students given basic elements of building a LinkedIn account Student reviewed and local business people reviewed Encouraged to build network for employment in field
Checklist Name Headline Custom URL Summary Experiences Skills and Expertise Education Recommendations Interests Groups and Associations Honors and Awards Personal Information CHECK YOUR SETTINGS
Challenges Understanding of digital presence Importance of networking Faculty resistance Additional time for preparation Life long skill Understanding of digital presence Importance of networking Faculty resistance Additional time for preparation Life long skill
Going forward Embed in business courses early Across the curriculum Digital literacy
References Astin, A. (1984). Student involvement: a developmental theory for higher education. Journal of College Student Personnel, 25(4), 297–308. Brogan, Chris http://www.chrisbrogan.com/ Breitbarth, W.C. http://powerformula.net Chickering, A. W., & Associates. (1981). The modern American college. San Francisco: Jossey-Bass. Delser, R, and Newton, S.,(2013) McKinsey Quarterly Six social – media skills every leader needs Howe, N. & Strauss W. (2000). Millennials rising: The next great generation. NewYork, NY: Vintage Press. http://university.linkedin.com/