1. Osteobiz Roadshow Starting to Blog Gilly Woodhouse Copyright Business Coaching for Osteopaths

2.  A way of communicating with your community  A series of regular comments on your topic  A way to create awareness  A method of showing a little of your character  A way to share information and advice  It is completely free!  A way to market yourself  It creates new content which search engines love!

3.  A catchy headline  An image which is relevant and eye-catching  Short sentences and paragraphs to keep the reader’s attention  About 400+ words  Relevant information and advice

4.  Sub-headings called H2 headings  Keywords which would be used to search  Alt tags on images which will also be used by search engines in their results  Meta description which encapsulates what the item is about

5.  Keywords  Meta description  H2 Headings  These allow Google, Bing and Yahoo etc to look for items of interest to the searcher  They have billions of pieces of information to search through  Make it simple for them to find you!  This is relevant to your website pages as well as your blog posts

6.  Think about your Perfect Patient  What do they want/need to know about?  What worries them?  What information would help them?  What are their frequently asked questions?  What help and advice can you give them?  How can they prevent injury?  What other information would interest them?  What’s your story?  What inspired you to become an Osteopath?

7.  Sit your Perfect Patient in a chair in front of you  What do they always ask you?  What are the misconceptions about Osteopathy which can be cleared up?  How can you simply explain what you do?  Pain Detective  Tourniquet example  Try and list at least 12 topics/headings so you’re never at a loss

8.  Try to keep it simple and engaging  Avoid jargon  Make it relevant  Add a little humour if possible  Keep it light  Write from the heart and with authenticity

9.  Advice  Your story  Guest blog from someone of local interest where you could reciprocate  Interview of a local hero, athlete or person of interest eg town crier  Guest blog from team member

10.  Social media posts and links back to it  Newsletters  Podcast  Recorded as a YouTube video  Use snippets and create an image or meme  Publish it on LinkedIn in ‘Pulse’  Create an infographic with relevant information  Broken down and pieces used for social media posts

11.  Most of your competitors won’t be doing this!  People will find you via your blog  You can add a sign-up box to get new people on your list  Inform and educate your community  Begin to build relationships  Know, like, trust  Stand out as an expert