Presentation on theme: " The Best Salesman In Your Business! › Works 24 x 7 › It’s Getting in Front of People Looking for You! › Spans the Entire World or Just Your Community."— Presentation transcript:
The Best Salesman In Your Business! › Works 24 x 7 › It’s Getting in Front of People Looking for You! › Spans the Entire World or Just Your Community › Tells your Unique story just like you do. › Always Represents You Professionally. › NEVER has a Bad Thing To Say! › Costs less than ANY Salesman, Anywhere!
SEO – Search Engine Optimization KEYWORDS – Search Words Your Audience Use SERP – Search Engine Results Page ORGANIC SEARCH– Free Display in SERP PPC – Pay Per Click Advertising BANNER ADVERTISING – Flat Rate Display Ad CPC – Cost Per Click (charge each time someone clicks on your ad) CTR – Click Through Rate - # Displays / # Clicks LANDING PAGE– Your Page Displayed from a Click
Stake Your Organic Search Claim……. While You Can! › Small Business’s are at an SEO disadvantage › Cave Creek & Carefree CPC is still cheap › Once your correctly on top of the organic pile, It’s hard to be removed* › The Most Cost Effective Piece of ANY marketing plan due to it’s ROI.
ORGANIC Google Search – CarefreeCarefree Google Search – Carefree Flooring Carefree Flooring Google Search – Cave Creek FlooringCave Creek Flooring Google Search – Carefree ElectricianCarefree Electrician Google Search – Computer Help CarefreeComputer Help Carefree
PPC & Banner Advertising › Get your Ad, Set Your Budget and Buy Some Space! › Focus in on Learning / Using Google Ad Words Organic Search Listings › Commitment to OWN Your Keywords in Your Market › Consistent Effort OVER TIME › Self Training & Focus AND/OR ask for help BECAUSE….
Internal Organic SEO › Focused effort on your site: Content is King! Search Engines Read EACH PAGE! Keywords on pages, in Titles, Page Headers & Tags Register Your Location – Google, Yahoo and Bing all have location services Quality Programming / Site Foundation Images with Relevance and Keyword Names Videos on Keyword Topics (linked from YouTube) External Organic SEO › Focused on External Sites Linked To you & Your Links to Them Linking alone doesn’t work, need clicks! Free listings abound, utilize every one you can find. Smart Phone & Location Apps – Yelp etc.Yelp Social Media – FaceBook, Twitter, Google + Good Execution in Both Areas, Over Time, LOCKS IN ORGANICS!
Google Ad Words – PPC & CPC › Video Overview Video Overview › www.adwords.google.com www.adwords.google.com Google Analytics – Web Site Activity › Analytics lets you track EVERY piece of activity on your site AND who is on it RIGHT NOW! › www.google.com/analytics www.google.com/analytics
Local – Carefree Cave Creek Chamber!Carefree Cave Creek Chamber! Local - Tech 4 Life Computers!Tech 4 Life Computers! Google Help, Bing Help, Yahoo Help Google Help, Bing Help, Yahoo Help Chamber Members – List Each Other, Review Each Other! Chamber Members – List Each Other, Review Each Other! Community Partnerships – Who do you help? Friends and Family – › What keywords would they use? › Can they review you?