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 The Best Salesman In Your Business! › Works 24 x 7 › It’s Getting in Front of People Looking for You! › Spans the Entire World or Just Your Community.

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Presentation on theme: " The Best Salesman In Your Business! › Works 24 x 7 › It’s Getting in Front of People Looking for You! › Spans the Entire World or Just Your Community."— Presentation transcript:

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2  The Best Salesman In Your Business! › Works 24 x 7 › It’s Getting in Front of People Looking for You! › Spans the Entire World or Just Your Community › Tells your Unique story just like you do. › Always Represents You Professionally. › NEVER has a Bad Thing To Say! › Costs less than ANY Salesman, Anywhere!

3  SEO – Search Engine Optimization  KEYWORDS – Search Words Your Audience Use  SERP – Search Engine Results Page  ORGANIC SEARCH– Free Display in SERP  PPC – Pay Per Click Advertising  BANNER ADVERTISING – Flat Rate Display Ad  CPC – Cost Per Click (charge each time someone clicks on your ad)  CTR – Click Through Rate - # Displays / # Clicks  LANDING PAGE– Your Page Displayed from a Click

4  Stake Your Organic Search Claim……. While You Can! › Small Business’s are at an SEO disadvantage › Cave Creek & Carefree CPC is still cheap › Once your correctly on top of the organic pile, It’s hard to be removed* › The Most Cost Effective Piece of ANY marketing plan due to it’s ROI.

5 ORGANIC  Google Search – CarefreeCarefree  Google Search – Carefree Flooring Carefree Flooring  Google Search – Cave Creek FlooringCave Creek Flooring  Google Search – Carefree ElectricianCarefree Electrician  Google Search – Computer Help CarefreeComputer Help Carefree

6  PPC & Banner Advertising › Get your Ad, Set Your Budget and Buy Some Space! › Focus in on Learning / Using Google Ad Words  Organic Search Listings › Commitment to OWN Your Keywords in Your Market › Consistent Effort OVER TIME › Self Training & Focus AND/OR ask for help BECAUSE….

7  Internal Organic SEO › Focused effort on your site:  Content is King! Search Engines Read EACH PAGE!  Keywords on pages, in Titles, Page Headers & Tags  Register Your Location – Google, Yahoo and Bing all have location services  Quality Programming / Site Foundation  Images with Relevance and Keyword Names  Videos on Keyword Topics (linked from YouTube)  External Organic SEO › Focused on External Sites Linked To you & Your Links to Them  Linking alone doesn’t work, need clicks!  Free listings abound, utilize every one you can find.  Smart Phone & Location Apps – Yelp etc.Yelp  Social Media – FaceBook, Twitter, Google +  Good Execution in Both Areas, Over Time, LOCKS IN ORGANICS!

8  Google Ad Words – PPC & CPC › Video Overview Video Overview ›  Google Analytics – Web Site Activity › Analytics lets you track EVERY piece of activity on your site AND who is on it RIGHT NOW! ›

9  Local – Carefree Cave Creek Chamber!Carefree Cave Creek Chamber!  Local - Tech 4 Life Computers!Tech 4 Life Computers!  Google Help, Bing Help, Yahoo Help Google Help, Bing Help, Yahoo Help  Chamber Members – List Each Other, Review Each Other! Chamber Members – List Each Other, Review Each Other!  Community Partnerships – Who do you help?  Friends and Family – › What keywords would they use? › Can they review you?

10  What Else Can We Help You With?


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