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Blogging for Business Lesley Morrissey. Lesleywriter Why blog? Share knowledge Educate others Develop your reputation as an expert Keep your website updated.

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Presentation on theme: "Blogging for Business Lesley Morrissey. Lesleywriter Why blog? Share knowledge Educate others Develop your reputation as an expert Keep your website updated."— Presentation transcript:

1 Blogging for Business Lesley Morrissey

2 Lesleywriter Why blog? Share knowledge Educate others Develop your reputation as an expert Keep your website updated and fresh Create content for social media

3 Lesleywriter What to blog Tips or How to items 3 mistakes people make … around your expertise Comment on relevant news or industry situations Answer a question youre often asked

4 Lesleywriter What else to blog Review a relevant book, video, course Simplify an aspect of your business for non- experts Explain why youre different to other people in your business Interview someone relevant to your business

5 Lesleywriter Even more blog ideas … Post a testimonial youve received Talk about one of your suppliers – only ever positively Give information on a special offer or new product launch Post statistics about your success Wow! Fantastic Service! 27% increase

6 Lesleywriter How to blog Talk to someone else who writes better than you do Do a video and post that (YouTube) Write it yourself Do an audio recording and post that (Audioboo) Post an infographic

7 Lesleywriter How long should a blog be? As long as it needs to be to get your message across Nearly 500 words Nearly 70 words

8 Lesleywriter How often should you blog? Anything from daily to monthly I recommend: 2-3 times a month as a minimum

9 Lesleywriter On your own website – adds fresh content and search engines love it On a dedicated blog (ideally linked to your website) As a guest blogger On open blogs Where to blog

10 Lesleywriter Tips to make your blog a good marketing tool Add images to give the words life and energy Add tags (keywords) to improve SEO Promote on social media – not just on the day you post, but again and again (unless its topical) – and always include a link back Marketing, Promotion

11 Lesleywriter Making one blog go much further Turn the blog into a set of tips to post on social media Use the blog as a newsletter Turn 2 or 3 blogs into an article, report or white paper Collate a series of blogs into an ebook Restructure it as a webinar Offer it as a free video tutorial on your website (and YouTube)

12 Lesleywriter Finally … Never write anything you would not want your clients to read

13 Lesleywriter Strategy One Strategy Two Improve your online marketing


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