1. Visual Merchandising and Display Part 3

2. Display Areas Storefront Store layout Store interior Interior Displays

3. Store Interior Lighting Fixtures Color Schemes

4. TYPES OF LIGHTING Primary – Main type of lighting – Lights up whole display – minimizes shadows or dark spots – Ex: florescent lighting Secondary – Lights up specific parts – Ex: spotlight Atmosphere – Creates ambiance – Ex: lamps, candles, fireplace, black lights

5. Fixtures – Holds of displays merchandise – Permanent and movable – Display cases – Counters – Shelving – Racks – Benches

6. Color Schemes Walls Floors Fixtures

7. Visual Merchandising and Display Part 4

8. Display Areas Storefront Store layout Store interior Interior Displays

9. Space design Fixtures and hardware Mannequins Floor and wall coverings In-store signage

10. Types of interior displays Closed – See, not touch Fine jewelry Collectibles High-end perfumes

11. Types of Interior Displays Open – encourages handling Clothes racks Shoes Accessories Costume jewelry Housewares

12. Types of Interior Displays Architectural – shows use of product Room vignettes Kitchen set-ups

13. Types of Interior Displays Point-of-purchase – promotes impulse buying Tabloids, magazines Candy, mints, gum Small accessories Related items

14. Types of Interior Displays Decorations – promote seasonal or holiday themes

15. Visual Merchandising and Display Part 3