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PRINCIPLES OF BUSINESS, MARKETING AND FINANCE LESSON 5.3 ADVERTISING AND VISUAL MERCHANDISING.

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Presentation on theme: "PRINCIPLES OF BUSINESS, MARKETING AND FINANCE LESSON 5.3 ADVERTISING AND VISUAL MERCHANDISING."— Presentation transcript:

1 PRINCIPLES OF BUSINESS, MARKETING AND FINANCE LESSON 5.3 ADVERTISING AND VISUAL MERCHANDISING

2 Copyright © Texas Education Agency, All rights reserved. 2 “Copyright and Terms of Service Copyright © Texas Education Agency. The materials found on this website are copyrighted © and trademarked ™ as the property of the Texas Education Agency and may not be reproduced without the express written permission of the Texas Education Agency, except under the following conditions: 1)Texas public school districts, charter schools, and Education Service Centers may reproduce and use copies of the Materials and Related Materials for the districts’ and schools’ educational use without obtaining permission from the Texas Education Agency; 2) Residents of the state of Texas may reproduce and use copies of the Materials and Related Materials for individual personal use only without obtaining written permission of the Texas Education Agency; 3) Any portion reproduced must be reproduced in its entirety and remain unedited, unaltered and unchanged in any way; 4) No monetary charge can be made for the reproduced materials or any document containing them; however, a reasonable charge to cover only the cost of reproduction and distribution may be charged. Private entities or persons located in Texas that are not Texas public school districts or Texas charter schools or any entity, whether public or private, educational or non-educational, located outside the state of Texas MUST obtain written approval from the Texas Education Agency and will be required to enter into a license agreement that may involve the payment of a licensing fee or a royalty fee. Call TEA Copyrights with any questions you have.

3 Key Vocabulary Terms Visual Merchandising Display Storefront Marquee Store Layout Fixtures Point of Purchase Kiosk Copyright © Texas Education Agency, All rights reserved. 3

4 What Do They Mean? Visual Merchandising- Encompasses all of the physical elements that merchandisers use to project an image to customers. Storefront-This includes the store’s name, logo, banners, windows, and the exterior design. Marquee-An architectural canopy that extends over a store’s entrance. Store Layout- Refers to the way a store uses floor space to promote sales and serve customers. Copyright © Texas Education Agency, All rights reserved. 4

5 Fixtures -Permanent or movable store furnishings that hold and display merchandise. P.O.P. - Point of Purchase -A consumer sales promotion device with bold graphics and signage that hold, display, or dispense products. Kiosk -Large displays that are typically 4 feet high, have immediate product availability, and are seen free standing in malls as well as within a store. Copyright © Texas Education Agency, All rights reserved. 5

6 Visual Merchandising Success! One major goal of a retailer is to create a positive shopping experience that will compel customers to return. If interior displays are done exceptionally well, they enable customers to make a selections without the assistance of a sale clerk. Merchandisers consider four elements key to achieving this goal. Copyright © Texas Education Agency, All rights reserved. 6

7 The Four Key Elements: The Storefront A marquee, banners, awnings, windows and even landscaping all determine if a customer will even ENTER the store! The storefront must provide: The store name and logo Bright and colorful graphics A convenient location A large, well-lit parking lot to attract customers and provide safety Copyright © Texas Education Agency, All rights reserved. 7

8 The Store Layout Selling space- is used for interior displays, wall and floor merchandise, product demonstrations, and sales transactions. Storage space- is for items that are kept in inventory or stockrooms. Personnel space- is allocated to store employees for office space, lockers, lunch breaks, and restrooms. Customer space- is designed for the comfort and convenience of the customer and may include in-store restaurants, seating, lounges or recreation space for children. Copyright © Texas Education Agency, All rights reserved. 8

9 The Store Interior Mannequins, comfortable seating, and innovative props are all valuable tools for creating a memorable store interior. Other aspects that make a fabulous store interior are: The selection of floor and wall coverings Lighting Bright colors Interior signage Bold graphics Copyright © Texas Education Agency, All rights reserved. 9

10 Interior Displays There are five types of interior displays: Closed displays- Allows customers to see but not handle merchandise Open displays- Allows customers to handle and examine merchandise Architectural displays- Allows customers to see what the merchandise may look like in their home Point of Purchase Displays- Designed to promote impulse purchases Store Decorations- Displays that often coincide with seasons or holidays Copyright © Texas Education Agency, All rights reserved. 10


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