1. Simon Wakeman Medway Council Local government and the mobile web

2. Medway

3. definition “access to the internet using a mobile device connected through a mobile network

4. definition “access to the internet using a mobile device connected through a mobile network

5. definition “access to the internet using a mobile device connected through a mobile network

6. definition “access to the internet using a mobile device connected through a mobile network

7. definition “access to the internet using a mobile device connected through a mobile network

8. "People are being misled by the advertising. You can't surf the net on a phone with a tiny screen." back in 2000 Mat Hanrahan, Bloor Research

9. enablers 3g networks cheaper data access familiar browsing experience

10. convergence

11. UK usage Source: Nielsen Online, November 2008

12. rapid growth Source: Nielsen Online, November 2008

13. marketers say… 3% 20% 39% 12% 26% 0%50%100% 2008 2009 2010 2011 2012 % marketers believe mobile will be integral to all marketing campaigns in year Source: IAB, 2008

14. age profile Source: Microsoft, 2008

15. gender Source: Microsoft, 2008

16. gender Source: Microsoft, 2008

17. mobile content Source: Nielsen Online, November 2008

18. PC-based internet = mobile internet

19. context 1.

20. context 1. What’s relevant for councils in this context?

21. access 2.

22. access 2. m.medway.gov.uk medway.gov.uk medway.mobi Text Medway to 33404

23. architecture 3.

24. architecture 3.

25. architecture 3. Max 5 categories Max 7-10 links in each Not too deep Priority to most popular content

26. design and content 4. Keep it simple Careful use of images Vertical lists the norm Access keys Vertical expansion

27. devices 5.

28. devices 5. handsets browsers screen resolution

29. the big debate One site or two sites?

30. the big debate One site or two sites? Single build Easier content management but… Rendering solution Content vs context Inappropriate design? purpose-created content and design for context but… Harder to maintain “Findability”

31. the final word USERS

32. simon.wakeman@medway.gov.uk simon@simonwakeman.com +44 (0) 7771 701902 twitter: simonwakeman www.simonwakeman.com/psf-mobile-web any questions