Mobile Users: 17.5 Mio ARPU: USD 14.7 Smartphone VS Feature : 27% Mobile Internet Users : 10 Mio Mobile Users: 77 Mio ARPU: USD 5 Smartphone VS Feature : N/A Mobile Internet Users : 1 Mio Mobile Users: 180 Mio ARPU: USD 4 Smartphone VS Feature : <10% Mobile Internet Users : 50% Mobile Users: 7.79 Mio ARPU: USD 35.4 Smartphone VS Feature : 73% Mobile Internet Users : 8.11 Mio Mobile Users: 90 Mio ARPU: USD 5 Smartphone VS Feature : 20/80 Mobile Internet Users : 20% SEA MOBILE POPULATION Source : Mobile Monday, 2012
Mobile Users: 220 Mio ARPU: USD 2.3 Smartphone VS Feature : 20% Mobile Internet Users : 29% SEA MOBILE POPULATION Source : Mobile Monday, 2012
45% People access Internet while watched TV Simultaneous media consumption 20% People access Internet while Listen Radio 9% People access Internet while Listen Radio and Watched TV Source : Nielsen, marcom outlook 2012
Spend USD 2.5 per month for Internet More than 60% in the age 15-19’s 40+ year olds the most likely to currently own a smartphone, followed by 30-39’s 15-29’s – the greatest intentions to acquire a smartphone in the next 12 months Spend 76% for Social Networking And They Are... Source : Nielsen, marcom outlook 2012
2012 2013 According data from IDC Q3, Smartphone in 2012 reach 12.67% with Android taking 64% from total smartphone. And IDC also predicted smartphone will grow to 22% at the end of 2013. Source : IDC Q3, 2012 Smartphone Migration in Indonesia...
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