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Deden Mulyana Indonesia 2013 Transforming the Mobile Advertising Industry V.2 MOBILE OPPORTUNITY 2013.

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Presentation on theme: "Deden Mulyana Indonesia 2013 Transforming the Mobile Advertising Industry V.2 MOBILE OPPORTUNITY 2013."— Presentation transcript:

1 Deden Mulyana Indonesia 2013 Transforming the Mobile Advertising Industry V.2 MOBILE OPPORTUNITY 2013

2 Content Mobile Landscapes | Market Outlook | Business Landscapes | Market Opportunity | Key of Success | Next Action

3 Mobile Landscapes

4 Mobile Users: 17.5 Mio ARPU: USD 14.7 Smartphone VS Feature : 27% Mobile Internet Users : 10 Mio Mobile Users: 77 Mio ARPU: USD 5 Smartphone VS Feature : N/A Mobile Internet Users : 1 Mio Mobile Users: 180 Mio ARPU: USD 4 Smartphone VS Feature : <10% Mobile Internet Users : 50% Mobile Users: 7.79 Mio ARPU: USD 35.4 Smartphone VS Feature : 73% Mobile Internet Users : 8.11 Mio Mobile Users: 90 Mio ARPU: USD 5 Smartphone VS Feature : 20/80 Mobile Internet Users : 20% SEA MOBILE POPULATION Source : Mobile Monday, 2012

5 Mobile Users: 220 Mio ARPU: USD 2.3 Smartphone VS Feature : 20% Mobile Internet Users : 29% SEA MOBILE POPULATION Source : Mobile Monday, 2012

6 45% People access Internet while watched TV Simultaneous media consumption 20% People access Internet while Listen Radio 9% People access Internet while Listen Radio and Watched TV Source : Nielsen, marcom outlook 2012

7 Source : TNS, Mobile, 2012

8 Spend USD 2.5 per month for Internet More than 60% in the age 15-19’s 40+ year olds the most likely to currently own a smartphone, followed by 30-39’s 15-29’s – the greatest intentions to acquire a smartphone in the next 12 months Spend 76% for Social Networking And They Are... Source : Nielsen, marcom outlook 2012

9 MOBILE MARKET Outlook

10 In 2012, Global mobile advertising spends in 2012 growth to 21,3% E-marketers.com 2012

11 With Spends USD 0.30 Bio in Indonesia E-marketers.com 2012

12 And in 2013 predicted to... E-marketers.com 2012 USD 1.3 Bio

13 MARKET OPPORTUNITY

14 DEVICE BREAKDOWN 2012 Mobile still dominate by featured phone and Nokia is the leader in Handset market

15 The Growth of Smartphone Users in Indonesia

16 Smartphone Consumption In The Market

17 According data from IDC Q3, Smartphone in 2012 reach 12.67% with Android taking 64% from total smartphone. And IDC also predicted smartphone will grow to 22% at the end of Source : IDC Q3, 2012 Smartphone Migration in Indonesia...

18 Maximizing Mobile Opportunity Maximizing Mobile Opportunity

19 Best list of partner sites, built by vertical to address agency needs Premium placement to premium Publishers Educating the Market Report and track everything – Our System and Yours Premium and performance and lot of cost model Mobile Media Data Broad Insights – Format, Sites, Audiences, etc Advanced Targeting (1 st and 3 rd Party Data) Advanced Combining the properties Advanced media optimisations – Auto and Manual. Standard and Rich. Dynamic creative to drive returns – Standard and Rich Platform for Increasing advertisers returns and publishers yields Business Model Business Scenario

20 Next Action Robust the Opportunity...

21 Telco’s Age Location Gender Interest Handset OS ARPU  News  Sports  Technology  E-Commerce  Entertainment Contents Telco’s  GSM  CDMA  News  Sports  Technology  E-Commerce  Entertainment Contents Mobile Applications Broaden your category Age Location Gender Interest Handset OS ARPU

22 Thank You Contact: Deden Mulyana


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