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CIS 1310 – HTML & CSS Web Metrics Stats ’n Stuff.

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Presentation on theme: "CIS 1310 – HTML & CSS Web Metrics Stats ’n Stuff."— Presentation transcript:

1 CIS 1310 – HTML & CSS Web Metrics Stats ’n Stuff

2 CIS 1310 – HTML & CSS Worldwide Online Population

3 CIS 1310 – HTML & CSS Worldwide Online Population World Internet Stats 6/14

4 CIS 1310 – HTML & CSS Global Broadband Penetration

5 CIS 1310 – HTML & CSS Average Connection Speed Top 10 Countries/Regions Q3 2014

6 CIS 1310 – HTML & CSS Top 5 Domains By TLD DomainTools.com 1/15

7 CIS 1310 – HTML & CSS American Adult Internet Use 68% of Adults Connect with Mobile Devices Like Smartphones or Tablets

8 CIS 1310 – HTML & CSS Daily Online Activities Statista 2014

9 CIS 1310 – HTML & CSS Activities Among Mobile Shoppers Nielsen 2014

10 CIS 1310 – HTML & CSS Activities Among Mobile Shoppers Nielsen 2014

11 CIS 1310 – HTML & CSS Mobile Shopper Characteristics Nielsen 2014

12 CIS 1310 – HTML & CSS Top 10 Smartphone App Categories Nielsen 2014

13 CIS 1310 – HTML & CSS Americans Online Privacy Worries

14 CIS 1310 – HTML & CSS Multimedia Websites

15 CIS 1310 – HTML & CSS Social Networking

16 CIS 1310 – HTML & CSS Social Networking by Gender

17 CIS 1310 – HTML & CSS Social Networking by Usage

18 CIS 1310 – HTML & CSS Mobile App Popularity

19 CIS 1310 – HTML & CSS Shopping/Classified Websites

20 CIS 1310 – HTML & CSS Global Social Media Use  Facebook Pages Women 75% Men 63% Lightspeed Research  Hours Spent Women 5.5 Men 3.9 comScore

21 CIS 1310 – HTML & CSS Social Media Logons Gigya 2014

22 CIS 1310 – HTML & CSS Social Media Use

23 CIS 1310 – HTML & CSS Social Media Time Spent By Platform  Media  Facebook  Twitter  Pinterest Nielsen 2014 Computer 6:24 0:36 Smartphone 8:23 3:28 1:42

24 CIS 1310 – HTML & CSS Social Media Access By Platform  July 2012 vs. 2013 Computer Browser Smartphone App Smartphone Browser Nielsen 2014 +/- -10% +37% +26%

25 CIS 1310 – HTML & CSS Preferred News Source

26 CIS 1310 – HTML & CSS Preferred Media

27 CIS 1310 – HTML & CSS Web & Mobile Apps

28 CIS 1310 – HTML & CSS Happy Holidays 2008-2014 Statista 2015

29 CIS 1310 – HTML & CSS M-Commerce 2008-2013 Statista 2014

30 CIS 1310 – HTML & CSS M-Commerce 2014 Holidays  Terrible UX Mobile (Smartphones): 40.6% of Traffic and 15.9% of Sales Ratio of Sales-To-Visits = 0.39 Tablets: 15.9% of Traffic and 18.4% of Sales Ratio of Sales-To-Visits = 1.16 Desktop: 42.9% of Traffic and 65.2% of Sales Ratio of Sales-To-Visits = 1.52 288% Higher Conversion Rate on Desktop vs. Smartphones Dollars Per Visit Were 372% Higher For Desktop vs. Mobile

31 CIS 1310 – HTML & CSS M-Commerce 2014 Holidays  Terrible UX Don’t Follow E-Commerce Usability Guidelines Result is Worse on a Small Mobile Screen Many Don’t Have a Special Mobile Design Show Same Design Regardless of Platform Ignore Additional Guidelines for Mobile Usability

32 CIS 1310 – HTML & CSS Top U.S. Web Properties Companies 1. Google 2. Microsoft 3. Facebook 4. Yahoo 6. Amazon 7. AOL 8. Wikimedia 9. Ebay Nielsen 3/14 People/wk 164,839,000 143,243,000 124,681,000 122,978,000 84,555,000 83,689,000 66,769,000 62,831,000 Reach 78.5% 68.2% 59.4% 58.6% 40.3% 39.9% 31.8% 29.9% Time 3:33:26 2:19:26 8:07:42 2:13:24 50:36 1:45:06 30:26 1:16:33

33 CIS 1310 – HTML & CSS Top U.S. Web Mobile Properties Companies 1. Google 2. Yahoo 3. Facebook 5. Microsoft 6. Amazon 7. Wikimedia 9. eBay 9. Apple comScore 6/14 People/wk 24,843,302 23,490,305 20,241,636 16,400,757 16,061,909 14,881,585 11,652,450 11,480,546

34 CIS 1310 – HTML & CSS Smartphone OS Nielsen Q1/14

35 CIS 1310 – HTML & CSS Consumer Media Use Per Month Media  Live TV  Smartphone  Computer  Time-Shifted TV  Game Console Nielsen 2014 Hours 133:49 34:17 27:03 13:12 7:07 Since 2012 -2:44 +9:52 -1:54 +1:42 +0:29

36 CIS 1310 – HTML & CSS U.S. Internet Usage - Sex Pew Internet 1/14

37 CIS 1310 – HTML & CSS U.S. Internet Usage - Age Pew Internet 1/14

38 CIS 1310 – HTML & CSS US Generation Usage Pew Internet 2010

39 CIS 1310 – HTML & CSS U.S. Internet Usage - Race Pew Internet 1/14

40 CIS 1310 – HTML & CSS U.S. Internet Usage - Income Pew Internet 1/14

41 CIS 1310 – HTML & CSS U.S. Internet Usage - Education Pew Internet 1/14

42 CIS 1310 – HTML & CSS Server Platform By Computer NetCraft 8/14

43 CIS 1310 – HTML & CSS Server Platform By Site NetCraft 8/14

44 CIS 1310 – HTML & CSS Technologies We Can’t Do Without

45 CIS 1310 – HTML & CSS  Worldwide Browsers (Desktop/Tablet) Chrome Internet Explorer Firefox Safari  Worldwide Browsers (Mobile) Chrome Safari Android UC Opera 50% 18% 17% 10% 32% 20% 18% 14% 9% StatCounter 4/15 Browser Use

46 CIS 1310 – HTML & CSS Average Web Page Size WebSiteOptimization.com 2014

47 CIS 1310 – HTML & CSS 15,844,472,445  U.S. IP Addresses NetCraft 8/14

48 CIS 1310 – HTML & CSS 178,580,789  Active Sites NetCraft 8/14

49 CIS 1310 – HTML & CSS 56%  U.S. Online Retail Occurred on a Mobile Device comScore 7/14

50 CIS 1310 – HTML & CSS 52,400,000,000  Online Content Videos Watched in US in 12/13 comScore 2014

51 CIS 1310 – HTML & CSS 1,123,650  Number of unrelated web pages an average Internet user will drudge through in his or her lifetime

52 CIS 1310 – HTML & CSS 1/3  Fraction of their lives Millenials will spend on the Internet


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