1. Communication The Concept

2. What is Communication The word communication is derived from a latin word “Communicare” means common, to give a share, to reveal to have some thing in common. The process of exchange of ideas, feelings, facts or information between two persons or more than two persons The is the process of transmitting verbal and non verbal messages. Communication is effective when it achieves the desired response from the receiver.

3. Communication Model SMCR Model Sender Receiver Message Channel Feed Back

4. Types of Communication Verbal Communication Non Verbal Communication

5. Means / Media / Channels of Communication Print Media News papers / Magazines Letters Memos Billboards / Posters / flyer Electronic Media Radio TV Internet Telephone

6. Methods Interpersonal Communication ( IPC ) Group Communication

7. Perception No person sees things exactly the same way as another. Each has a unique set of experiences, a unique perceptual filter, through which he or she compares and interprets messages., While communicating, receiver uses that filter to give meaning to or make sense out of the experience.

8. We only see tip of an ice berg Behavior Filters, mental models Values, believes, emotions Submissions

9. We Communicate better when we understand how people see How people see shape what they know What they know shape what they believe What they believe shape how they act

10. Group Exercise

11. Communication for Development Strategic Communication Advocacy Social Mobilization Behavior Change communication

12. Behavior Change Communication  An Interactive process with specific audiences / beneficiaries to develop tailored messages and approaches using a variety of communication channels for developing positive behaviors  Providing information that people need in a wrapping that is acceptable to them

13. Behavior Collection of actions exhibited by human beings and influenced by: Culture – Attitude – Emotion – Authority - Genetics. Response ( Action or reaction ) of an individual / group to a stimuli Immunization behaviors are ingrained in: Tradition Culture

15. Target audiences Primary Directly involved with the woman/her child: Father Mother Grand father Grand mother Mother-in-law Husband Secondary Not directly involved but play important role in community/society Health care providers, LHWs TBAs Religious leaders Community leaders

16. Thank You