1. Innovata is the leading provider of travel content Supplier of travel data to the federal government and vendors who support the e- travel systems Creator of www.FedTravel.com, a commercial website that assists government and military travelers during the planning stages Developer of travel applications including route maps, flight timetables, analytical tools 1 Who is Innovata?

2. Innovata’s travel data includes: Flight schedules for more than 830 airlines 77,000 hotels worldwide 22,000 car rental location Amtrak and soon ViaRail

3. 3 What you should know!

4. 4 Did you know? The Federal government, civilian and military, is the single biggest user of hotel rooms in the country with more that 20 million rooms nights annually.

5. Marketing to the government requires the same skills & techniques that are necessary to market to the private sector Does the government use the product or service that I provide? Where is my product or service needed? How often is it needed? Who makes the buying decision?

6. Identify prospects by reviewing solicitations at FedBizOpps.gov, both current & historical Contact your government representatives, federal, state and local, whose staff might be able to identify specific opportunities or agencies Develop personal relationships with large government contractors and current employees of the targeted agencies. Your contacts can point you to new opportunities, put you on the short list for RFPs, and refer you to other agencies or large government contractors Attend vendor fairs to meet buyers, other vendors, and potential partners Know your market!

7. What do You need to convey to government travelers? You WANT their business! Your product or service can help them cost- effectively achieve their objectives or are better in some way than what they are currently doing!! How to buy from you!!!

8. What Are Government Buyers Looking For? High quality products or services Reliable suppliers Fair prices Value for their money Proven performance Accessibility Availability Accountability Customer Service Ease of Use

9. What Things Influence Government Buyers To Purchase From You? Features Quality Price Availability Compatibility with other products or services/vendors Track Record of Performance Previous government contracts Brand Accessibility and relationship

10. How does Innovata use your data? FedTravel.com, Innovata’s commercial government travel planning website Defense Travel System and Govtrip via Northrop Grumman

11. Supply Innovata with your data – we accept data in any format – Keep your information up to date Apply for your FEMA code if your property does not currently have one – FEMA codes are assigned to the property structure Participate in government programs that promote your product/service e.g., Fedrooms Optimize your SEO by keeping your keywords, tags updated Make sure your sales staff understands your government offering Make visits to government agencies Online advertising keeps you in front of your customer e.g., FedTravel.com 11 What you should do!

12. Thank you! For more information email jsmith@innovata-llc.com