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Marketing SquareTable November 2012
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www.GulfShores.com and www.OrangeBeach.com How Often Read Partner Posts IP e-Newsletter Skim to find articles that interest me & skip the rest 54% Read the whole newsletter every month 36% Don’t read it 9%
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www.GulfShores.com and www.OrangeBeach.com Timing/Format Preferences 78% prefer to receive Partner Posts monthly 74% read Partner Posts on their Desktop 10% read Partner Posts on mobile device 6% read Partner Posts on an Ipad
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Interest in Article Topics – Top Two-Box Scores 61% Upcoming community events 37% Customer Engagement 35% CVB marketing updates 32% Industry Trends and Legislation 31% Customer Experience 31% Opportunity to be in CVB co-ops 30% Internet Marketing Trends 29% Local Business News
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Interest in Article Topics – Top Two-Box Scores 25% IP Spotlights [best practices; partnerships, etc.] 24% Revenue Planning w/ operational impacts 23% Social Media and Social CRM 21% CVB services and programs for IPs 20% Alabama Tourism Department programs 20% New Product or Service Development
![Interest in Article Topics – Top Two-Box Scores 25% IP Spotlights [best practices; partnerships, etc.] 24% Revenue Planning w/ operational impacts 23% Social Media and Social CRM 21% CVB services and programs for IPs 20% Alabama Tourism Department programs 20% New Product or Service Development](http://images.slideplayer.com/25/8274761/slides/slide_5.jpg "Interest in Article Topics – Top Two-Box Scores 25% IP Spotlights [best practices; partnerships, etc.] 24% Revenue Planning w/ operational impacts 23% Social Media and Social CRM 21% CVB services and programs for IPs 20% Alabama Tourism Department programs 20% New Product or Service Development")
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Interest in Article Topics – Top Two-Box Scores 15% Mobile Marketing 15% Email Marketing 7% Integrated Marketing
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