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Digital Marketing Workshop VA #VA1
Dave Neudeck Mary Tom Casey Robin Digital Marketing Team
What is your Strategy?
Todays Topics Content Marketing Facebook Mobile Strategies for 2015
Definition: Any marketing that involves the creation and sharing of media and publishing content in order to acquire customers Content Marketing
Attention Interest Involve Interaction Engaging Content
SEVEN STEPS Content Marketing Strategy
Website Visitation Website Conversions Online and Offline Bookings Packages and Itineraries Event Attendance Brand Lift Social Media Engagement Tax Receipts 1. Establish Goals
Copy Writing Photography Advertising Videography Measurements & Analytics Time and Money 2. Develop a Budget
Current and Desired SURVEY TIME 3. Know Your Audience
Which Web Browser do you use? 1. Safari 2. Google Chrome 3. Firefox 4. Internet Explorer 5. What’s a Web Browser Survey Question 1
Mobile Device? 1. Samsung Galaxy 2. iPhone 3. HTC Droid 4. Flip Phone 5. Nope! No mobile device for me. Survey Question 2
How do you book travel? 1. Mobile Device - Online 2. Desktop / Laptop - Online 3. Telephone 4. Travel Agent 5. Wait until I get there Survey Question 3
Social Media used most often? 1. Instagram 2. Twitter 3. Facebook 4. Pinterest 5. Are you out of your mind? Survey Question 4
Image Storage? 1. The Cloud 2. Flickr or related site 3. Hard Drive 4. CPU 5. In a photo album after I get the film developed. Survey Question 5
Total Your Points: 14 or more points 9 to 13 points Less than 9 points Survey Scoring
Interests Age & Location Content Consumption Create Personas Tech Savvy: Use Google Analytics Demographics and Interest categories. (tracking) 3. Know Your Audience
Source: Google Analytics
What are you known for? What do you want to be known for? DRIVE TOURISM RESOURCES 4. Drives & Lures
Articles Images Video Web Analytics – Top Pages Social Media – Top Performers 5. Inventory Content
Purge Dated Media Identify Differentiators Review Existing Content Identify Needs Articles, Images, Video 5. Inventory Content
Authentic and Trustworthy Quality over Quantity Style Consistent Remember Your Audience Use Your Budget 6. Create New Content
Lists: 10 Best, Faves, Hidden Gems FAQ’s from Visitors Ask Locals Use Social Media: Recommendations Competitors & Industry Leaders Travel Sites, eNewsletters Content Creation
Slide Shows Social Media Posts Interview Locals / Experts Create a Series Rework Existing Conent Popular Keywords Videos Content Creation
Website and/or Blog Search – SEO/SEM Media Kits Social Media Advertising – Social Target Your Audience Native Advertising Use Your Budget 7. Publishing Content
Create 5-10 New Articles in Q1 Identify 25 Great Images Develop an Editorial Calendar Add a Budget Line Item 2015 Content Challenge
Digital Marketing – Is it worth it? Oklahoma Funeral Directors Association.
The Dubin Group 2 Penn Center, Suite JFK Boulevard Philadelphia, PA Four Falls Corporate Center, Building 100, Suite.
Social Media Marketing Advertising & Engagement in a Social World November 2013 E x p l o r e r s E d g e. c a r t o 1 2. c a Twitter Hash tag: #EETownhall.
Jennifer Schulman President – Fortune Web Marketing ONLINE MARKETING TRENDS.
Guerrilla Marketing on the Internet By Jay Conrad Levinson, Mitch Meyerson, and Mary Eule Scarborough Reviewed by Matt Nielsen.
PLANNING YOUR WEB CONTENT PRESENTED TO IABC WATERLOO MARCH 21, 2013 JONATHAN WOODCOCK.
Communicating our brand on social media. In the next hour we will cover o mission – Who is and what does it want to achieve? o Goals – What do we want.
Top Secrets To E-Marketing Success Joseph A. Mohay Online Sales Manager – GlobalDirectories.com.
12th November 2013 David Clarke MD
Want a Re-Assurance that Digital is the way forward? 29% of the videos viewed on You tube in India were on a Mobile device. 69% of growth to come from.
Social media for business by Frank Flores Hash Cloud Studio A Creative Marketing Agency 200 Industrial Rd. Suite 155 San Carlos, CA (650)
Building Your Community and Market with Web 2.0 Applications Oct 27, 2010 David S. Eng Project Lead Web 2.0 Applications.
Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.
Marketing and Promotion for Libraries: Big and Small PAARLs Summer National Conference on the Role of Libraries and Library Professionals in E- Learning:
Law Of Association Interviewing the Guru. Why Do An Interview? Credibility Builder Authority Figure Simple Form Of Product Creation Profitable.
Social Media Social Media for Sisterhoods How to Engage your members …and potential members Hillary Handwerger Patty Rehfus.
Web Site Design What is a web site? A website is an address (location) on the World Wide Web that contains your web pages. Basically, a website is your.
Local Search Promoting Your Local Online Identity Phone:
Passion to Profit Finding Your Targeted Niche. What is Niche Marketing? Focused message. Not always easy. Authority and credibility.
By Janie and Michael Jones. Our Purpose Purpose of this workshop is to help you: Develop a Marketing Plan Generate Free Leads Drive Traffic To Your Website.
Some like it Hot: Hot Technologies Andrea Neff, Curriculum Specialist.
1 Template Deck *working design* Crush It. 2 Passion is Everything Ch. 1 (Discussion) Why does it make sense to be advertising through online mediums?
The Anatomy of a Great Web Site Building a Site that Will Get Results.
3.04 Understand the use of direct marketing to attract attention and to build a brand.
A Shift in Communication Through Emerging Technologies.
PROMOTING ONLINE GUIDES: EASIER THAN YOU THINK Artur Potosyan, Armenia twitter.com/healthrights facebook.com/healthrights.
Promoting & Selling Your business. Objectives of the workshop Establish if your business has a Marketing culture Highlight the central role of customers.
Social Media Plugged In and Turned On Or... I have a twitter account, now what? by Christy VividPoint Interactive
Using Social Media to Build Your Business. Who am I? Joyce Raby Technology Consultant / Social Media Coach Joyceraby.com
COMPLETE MARKETING SOLUTIONS 1 BY. Thinking Of Marketing Is about providing YOU with the products you need to be seen by thousands of people – looking.
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