1. Communicating the Burden of Arthritis: Fact Sheet Series California Arthritis Partnership Program (CAPP) www.cdph.ca.gov/programs/CAPP

2. Raising Arthritis Awareness O Information dissemination is the cornerstone to: O Raising awareness O Partnership building O Expanding program reach O Influencing policy efforts O Critical need to communicate the burden and impact of arthritis to: O State program managers O Health officials O Decision-makers O Various community sectors O Program delivery partners O Voluntary health organization staff O Information from a literature review and BRFSS data is used to produce data reports in a fact-sheet format

3. Key Components Involve partners in fact sheet planning stages and dissemination plans and efforts Perform a thorough literature review Identify key messages and public health strategies to reduce the burden and impact of arthritis Where applicable, include opportunities for cross chronic disease integration messaging Provide information in various forms (print and internet) Allow blank space for partner customization/program marketing Update fact sheets as new BFRSS data, MMWRs, and journal articles become available

4. Fact Sheet Structure O Presented in a series of five special topics fact sheets: O Self-Management O Physical Activity O Work O Weight O California O Each fact sheet is formatted, when applicable, to include: O A public health message O Burden and impact data O Public health strategies O Healthy People 2010 objective(s), O Personal message from a Californian with arthritis.

5. Fact Sheet Timeline O Round #1 O BRFSS 2005 O Completed in 2007 O Round #2 O BRFSS 2007 O Completed in 2009 O Round #3 O BRFSS 2009 O In progress

6. Round #1 - Highlights O Forming a communications committee O Collecting “personal” stories O Consensus building on special topics O Aesthetics O Gathering literature O Showcasing data O Articulating public health message

7. Round #2 - Highlights O Gathering NEW literature O Increasing focus on chronic disease messaging and other key messages O Packaging and dissemination O Simplifying language

8. Fact Sheet Format and Structure TOPIC

9. Fact Sheet Format and Structure

10. Round #1 and Round #2 Sample – Emphasize Arthritis and Other Chronic Conditions ROUND #1ROUND #2

11. Round #1 and Round #2 Sample – Relationship between Weight and Arthritis ROUND #1 ROUND #2

12. Round #1 and Round #2 Sample – Language Simplification ROUND #1 ROUND #2

13. Pocket Folder: Customize packet/leave- behind for audience Insert business card Blank space for partner customization and program marketing

14. Postcard: 4” x 6” Encourages website visits Ideal for community events

15. From Our Partners O Responses to the fact sheet series has been overwhelming positive by supporting partners, systems partners, funders, other chronic disease programs, and state arthritis programs. O Community partners distribute fact sheets with board members, county health departments, potential program partners, legislative visits, and health fairs. O Nonprofit partners use fact sheet information in grant proposals and responding to media inquires to further strengthen arthritis awareness.

16. Moving Forward with Round #3 O Update O Literature O BRFSS 2009 O PA guidelines O Personal Stories O Policy, systems, and environmental strategies O A National Public Health Agenda for Osteoarthritis O Recommendations to increase physical activity among people with arthritis O Evidence-Based Programs O Walk With Ease O Enhance messaging around arthritis and other chronic disease and risk factors

17. Resources O Fact sheets viewed and downloaded at: www.cdph.ca.gov/programs/CAPP www.cdph.ca.gov/programs/CAPP O View CAPP’s Partner Profile Diabetes Information Resource Center: http://www.caldiabetes.org/profiles_display. cfm?ProfilesID=282&cameFromSearch=yes http://www.caldiabetes.org/profiles_display. cfm?ProfilesID=282&cameFromSearch=yes

18. Contact Information O Jackie Tompkins O 916-552-9916 O jacqueline.tompkins@cdph.ca.gov jacqueline.tompkins@cdph.ca.gov O Roberta Campbell O 916-552-9886 O roberta.campbell@cdph.ca.gov roberta.campbell@cdph.ca.gov O Pam Ford-Keach O 916-552-9916 O pamela.ford@cdph.ca.gov pamela.ford@cdph.ca.gov