Download presentation
Presentation is loading. Please wait.
1
PUBLISHER INTRODUCTION
2
AD2ONE AUDIENCE Our market-leading Data Management Platform (DMP), powered by Lotame collects and analyses publisher 1st, 2nd and 3rd party data. Helping to create rich user data segments for our clients to compliment the current Site Specific or Channel campaign through our Direct and Premium Marketplace offerings. Our powerful technology can analyse audience data, whether that be from a publisher’s CRM platform or through a pixel placed on their website and provide insight into the audience behaviours as well as a new revenue opportunity.
3
PUBLISHER BENEFITS Cross-platform capabilities Flexible data architecture Superior data collection Highest privacy standards Earn Premium CPMs – Sell Valuable Audience Segments as well as running Site Specific or channel campaigns. Audience Profiling Including Third-Party Data – Know what you don’t know Strategic Insights – Understand consumers of specific content, actions, etc. Create look-alike audiences - Increase performance and scale Profile your Mobile Audience – Improve mobile monetization Cross-Platform Audience Targeting – Target audiences on any device or platform, including online and mobile Data Protection – Gain visibility into all third-party tags on your site Privacy Management – Stay at the forefront of privacy policy and impending legislation by partnering with a trusted vendor. Lotame partners with every major industry watchdog, including Evidon, the IAB, DMA and the NAI, and adheres to the most stringent privacy standards in the industry
4
THE MOST POWERFUL AUDIENCE MANAGEMENT ENGINE
HOW IT WORKS LOTAME DMP THE MOST POWERFUL AUDIENCE MANAGEMENT ENGINE COLLECT Web Data Mobile Data Set-Top Data CRM Data ORGANIZE Data into default and custom hierarchies Easily managed in folder structure ACTIVATE Deliver targeted ad campaigns and marketing promotions Dynamically serve content based on audience segment Generate advanced audience analytics ANALYSE Audience Insights Campaign reporting Audience extension KPIs tracking Campaign optimization Machine learning
5
HOW DATA CAN BE COLLECTED
Set Top Boxes Mobile Devices, wearables, NFC Campaign reports and logs CRM Desktop Browsers And clients CRM And Customer Databases Tablets
6
SUPERIOR 1ST PARTY DATA COLLECTION
Lotame SmartTag Collection Methodology Full Mobile Capabilities via SDK or API Full-Service Data Categorization Comprehensive Standard and Custom Hierarchies Custom Rules for Bespoke Data Collection Automated Data Collection and Real-Time Audience Classification
7
HOW LOTAME COLLECTS DATA
Shopping Basket: Product, Basket Value Info from <head> - meta tags, dfp_zone, dfp_site, etc URL Data Profile Contextual Events Subscriber Data: Age, Gender, Location Site Sections Video Interaction. Like/Replay/Share Search / Keywords Ad Interaction: Clickers, Viewers, Exposures Article Title and Keywords Price Range Preference Social, Like, Tweet, Comment, Blog Purchase and Intent to Purchase Content Metering
Similar presentations
![[Site Name] 2010 Media Kit Prepared by [Your Name], [Your Title] [Insert Your Logo]](/24/7447035/big_thumb.jpg "[Site Name] 2010 Media Kit Prepared by [Your Name], [Your Title] [Insert Your Logo]>")
