2AD2ONE AUDIENCEOur market-leading Data Management Platform (DMP), powered by Lotame collects and analyses publisher 1st, 2nd and 3rd party data. Helping to create rich user data segments for our clients to compliment the current Site Specific or Channel campaign through our Direct and Premium Marketplace offerings.Our powerful technology can analyse audience data, whether that be from a publisher’s CRM platform or through a pixel placed on their website and provide insight into the audience behaviours as well as a new revenue opportunity.
4THE MOST POWERFUL AUDIENCE MANAGEMENT ENGINE HOW IT WORKSLOTAME DMPTHE MOST POWERFUL AUDIENCE MANAGEMENT ENGINECOLLECTWeb DataMobile DataSet-Top DataCRM DataORGANIZEData into default and custom hierarchiesEasily managed in folder structureACTIVATEDeliver targeted ad campaigns and marketing promotionsDynamically serve content based on audience segmentGenerate advanced audience analyticsANALYSEAudience InsightsCampaign reportingAudience extensionKPIs trackingCampaign optimizationMachine learning
5HOW DATA CAN BE COLLECTED Set Top BoxesMobile Devices, wearables, NFCCampaign reports and logsCRMDesktopBrowsersAndclientsCRMAndCustomer DatabasesTablets
6SUPERIOR 1ST PARTY DATA COLLECTION Lotame SmartTag Collection MethodologyFull Mobile Capabilities via SDK or APIFull-Service Data CategorizationComprehensive Standard and Custom HierarchiesCustom Rules for Bespoke Data CollectionAutomated Data Collection and Real-Time Audience Classification
7HOW LOTAME COLLECTS DATA Shopping Basket:Product, Basket ValueInfo from <head> - meta tags, dfp_zone, dfp_site, etcURL DataProfileContextualEventsSubscriber Data: Age, Gender, LocationSite SectionsVideo Interaction.Like/Replay/ShareSearch / KeywordsAd Interaction:Clickers, Viewers, ExposuresArticle Title and KeywordsPrice Range PreferenceSocial, Like, Tweet, Comment, BlogPurchase and Intent to PurchaseContent Metering