Presentation on theme: "PUBLISHER INTRODUCTION. AD2ONE AUDIENCE Our market-leading Data Management Platform (DMP), powered by Lotame collects and analyses publisher 1 st, 2 nd."— Presentation transcript:
AD2ONE AUDIENCE Our market-leading Data Management Platform (DMP), powered by Lotame collects and analyses publisher 1 st, 2 nd and 3 rd party data. Helping to create rich user data segments for our clients to compliment the current Site Specific or Channel campaign through our Direct and Premium Marketplace offerings. Our powerful technology can analyse audience data, whether that be from a publisher’s CRM platform or through a pixel placed on their website and provide insight into the audience behaviours as well as a new revenue opportunity.
HOW IT WORKS COLLECT Web Data Mobile Data Set-Top Data CRM Data ORGANIZE Data into default and custom hierarchies Easily managed in folder structure ACTIVATE Deliver targeted ad campaigns and marketing promotions Dynamically serve content based on audience segment Generate advanced audience analytics LOTAME DMP THE MOST POWERFUL AUDIENCE MANAGEMENT ENGINE 4 ANALYSE Audience Insights Campaign reporting Audience extension KPIs tracking Campaign optimization Machine learning
HOW DATA CAN BE COLLECTED CRM And Customer Databases Set Top Boxes Tablets Mobile Devices, wearables, NFC Desktop Browsers And clients Campaign reports and logs
SUPERIOR 1 ST PARTY DATA COLLECTION Lotame SmartTag Collection Methodology Full Mobile Capabilities via SDK or API Full-Service Data Categorization Comprehensive Standard and Custom Hierarchies Custom Rules for Bespoke Data Collection Automated Data Collection and Real-Time Audience Classification
HOW LOTAME COLLECTS DATA Profile Subscriber Data: Age, Gender, Location Contextual Events URL Data Info from - meta tags, dfp_zone, dfp_site, etc Site Sections Search / Keywords Article Title and Keywords Ad Interaction: Clickers, Viewers, Exposures Ad Interaction: Clickers, Viewers, Exposures Content Metering Video Interaction. Like/Replay/Sh are Video Interaction. Like/Replay/Sh are Social, Like, Tweet, Comment, Blog Purchase and Intent to Purchase Price Range Preference Shopping Basket: Product, Basket Value Shopping Basket: Product, Basket Value