1. IEEE Hyderabad Section … Membership Development Strategy & Plan Jose Reddypogu Membership Development Committee Chair Hyderabad Section Jose.reddypogu@tcs.com photo

2. IEEE MD Strategy Section Situation Section MD Plan Topics

3. IEEE MD Strategy

4. IEEE MD Support & Evolution 20052006200720082009 365,500 members BMS transition ‘Great Recession’ Optimizing the Campaigns > renewal recovery recruitment reinstatement benefits promotion 382,400 members (renewal alerts integrated into next-gen products) 367,400 members Integrated multimedia Putting a face on membership promotion Remaking the Collateral > Integrated MD strategy & plan Integrated MD reporting 397,000 members Synthesis & Engagement First-year member experience Message testing MD webcasts 374,800 members Building a Volunteer “Field Team” > MD KitsMD portal Membership presentation MD Manual MGM business cards MD virtual community On-demand Kit ordering

5. MD Strategy w/ Full Volunteer Integration MD Volunteer “Platform”

6. Membership Situation Hyderabad Section

7. Hyderabad Section Total Members Hyderabad Section Total Members Since Year 2000 Formation Date: 14 May 1984

8. IEEE Hyderabad Section Membership 31 December 2011 Note 1: Members from… Academia: 84.24 % Industry: 15.75% Note 1: Members from… Academia: 84.24 % Industry: 15.75% Note 2: Retention Higher Grade Member: 58.0 % Student Grade Member: 21.9 %

9. SWOT – Section’s Member Growth Program Strengths Positive trend in increasing membership from 2007 Introduced new students chapters Introduced new IEEE sub chapters Weaknesses Industry % is very low Retention of Student grade members are too low Promotional activities needs to be increased Opportunities to increase the tie up with industries / organizations for promoting IEEE membership to increase the tie up with institutes / colleges catch the graduate students to become GOLD members. Hyderabad has several active volunteer opportunities. Spread awareness. Threats Cost of membership is still high for entrants. despite taking membership, members do not know on how to derive value. Member complaints on not receiving the IEEE magazines.

10. Section MD Plan

11. Membership Year Begins Full-year dues enacted Renewal opens Key month for launching new or upgraded benefits From Sep thru Dec, revenue deferred to next year Membership Mid-Year ½-Year Dues-Cycle Begins Arrears-Recovery Begins Key month for launching new or upgraded benefits Membership Year Concludes Member retention rates determined Business fiscal performance determined ½-year dues cycle concludes Calendar Year Concludes Year-end membership statistics determined Active-Status Terminator Past-due members placed into arrears Timing is Everything – Know the Membership Calendar Using training programmes in corporate inductions to launch awareness & recruit members Planning for Corporate inductions Renewal and Retention programmes for students and GOLD Members Reminder for renewals

12. Constituencies Technical Development Professional Development Community Development Cost Savings / Discounts Existing Members Prospective Members Differentiate Audiences – Different Expectations … their needs change throughout a career … they are everywhere. When we do recruit them, 50%+ attrition rate (first-year member strategy)

13. IEEE Entity CommunicationsEventsRecognition Evaluation Considerations Hyderabad Section Sending email reminders as per the membership calendar sending printed invitations to meetings and events like flagship lectures (Faraday Memorial Lecture etc) Special announcements within organizations Reminders through the Section news letter “Synapse” The chapter activities would involve them Social programmes with spouse Professional activity for the experienced professionals Collecting feedback sheets (sample form enclosed) Invitation for participation as Chapter Volunteer Position Invitation to Chair an event Section recognition and awards programme Events and people being presented in news letter Event Participation Volunteer Recruitment Student Branch Vitality Member Retention Opportunities for Engaging Existing Members

14. IEEE Entity CommunicationsEventsRecognition Evaluation Considerations Hyderabad Section Giving Membership Development Brochures at events Word of mouth invitation to attend events from existing members Through invitations to Chapter events. Scheduling membership drive at various organizations induction programmes Visiting student branches and popularizing IEEE Making use of activities like TISP (Teacher in service programme) from EAB Use of GOLD members to show case role models of IEEE Members Collecting feedback sheets (sample form enclosed) Invitation for participation as Chapter Volunteer Position Invitation to Chair an event Section recognition and awards programme Events and people being presented in news letter Diversity and frequency of opportunities for member recruitment Follow-up with interested individuals First-year member engagement Opportunities for Engaging Prospective Members

15. Membership Development Plan Engagement Venues & Frequency 1Q (Jan – Mar) 2Q (Apr – Jun) 3Q (Jul – Sep) 4Q (Oct – Dec) Communications Giving Membership Development Brochures at events 2345 Word of mouth invitation to attend events from existing members 2345 Through invitations to Chapter events. 2345 Events Scheduling membership drive at various organizations induction programmes 2222 Visiting student branches and popularizing IEEE 5555 Making use of activities like TISP (Teacher in service programme) from EAB 1111 Recognition Invitation for participation as Chapter Volunteer Position 2222 Invitation to Chair an event, Section recognition and awards programme 2222 Events and people being presented in news letter 2222

16. Status Update Engagement Venues & Frequency Goals & Progress Communications Giving Membership Development Brochures at events 1. CIS Colloquium, Vizag. 2. WIECON 2012, Bhimavaram 3. Mobile and Ubiquitous Learning Workshop, JNTU, Hyd 4. PES Tutorial on renewable energy with CII Word of mouth invitation to attend events from existing members Almost all the events (CI Colloquium, Vizag. 2. WIECON 2012, Bhimavaram 3. Mobile and Ubiquitous Learning Workshop, JNTU, Hyd 4. PES Tutorial on renewable energy with CII) Through invitations to Chapter events. CIS, PES, CS, MTT, COMSOC Events Scheduling membership drive at various organizations induction programmes CIS Colloquium Vizag Visiting student branches and popularizing IEEE 1. AITS, Rajampet, 2. GMRIT, Rajam 3. VITS, Hyd 4. HITAM, Hyd Making use of activities like TISP (Teacher in service programme) from EAB Planned for next TISP event. Recognition Invitation for participation as Chapter Volunteer Position 1. Mr Suresh Satpathi, Secy for CIS, 2. Mr S. Venkatraman, VC for CS, 3. Mr Mitun Bhaskar, Secy for PES, Invitation to Chair an event, Section recognition and awards programme 1. Dr BL Deekshitulu at Experts Lectures in Computational Intelligence at UOHYD 2, Prof Allam Apparao at CIS Colloquium, Vizag Events and people being presented in news letter All the technical events along with invitees are presented in News Letter

17. Section’s Membership Situation –4817 Members in Hyderabad as on 31 Dec 2011, which includes  Fellow Members- 06  Senior Members- 111  Members- 1291  Graduate Student Members- 396  Associates- 88  Students- 2925 Section MD Plan –Target the growth of GOLD Members through corporate Induction programmes –Membership recruitment through offer of Senior Membership for senior and experienced professionals –Propagating awareness of value of membership for existing members and emphasizing retention In Summary…