1. IEEE Hyderabad Section … Membership Development Strategy & Plan
Jose Reddypogu
Membership Development Committee Chair
Hyderabad Section
photo

2. Topics
Section Situation
Section MD Plan

3. Membership Situation
Hyderabad Section

4. Hyderabad Section Total Members Since Year 2000
Formation Date: 14 May 1984
Hyderabad Section Total Members

5. Student Grade Member: 21.9 %
IEEE Hyderabad Section Membership 31 December 2011
IEEE Annual Statistics
Section A
Table 1 - IEEE Membership by Region and Grade
Note 1: Data extracted from SAMIEE as of April 2011 and based on estimation only.
Note 2: Data taken from Prof. Mini Thomas’s presentation “Student Member Retention Research Section Congress 2011
Note 1: Members from…
Academia: %
Industry: 15.75%
Note 2: Retention
Higher Grade Member: 58.0 %
Student Grade Member: 21.9 %

6. SWOT – Section’s Member Growth Program
Strengths
Positive trend in increasing membership from 2007
Introduced new students chapters
Introduced new IEEE sub chapters
Weaknesses
Industry % is very low
Retention of Student grade members are too low
Promotional activities needs to be increased
Opportunities
to increase the tie up with industries / organizations for promoting IEEE membership
to increase the tie up with institutes / colleges
catch the graduate students to become GOLD members.
Hyderabad has several active volunteer opportunities. Spread awareness.
Threats
Cost of membership is still high for entrants.
despite taking membership, members do not know on how to derive value.
Member complaints on not receiving the IEEE magazines.

7. Section MD Plan

8. Timing is Everything – Know the Membership Calendar
Calendar Year Concludes
Year-end membership statistics determined
Membership Year Begins
Full-year dues enacted
Renewal opens
Key month for launching new or upgraded benefits
From Sep thru Dec, revenue deferred to next year
Reminder for renewals
Active-Status Terminator
Past-due members placed into arrears
Renewal and Retention programmes for students and GOLD Members
Membership Mid-Year
½-Year Dues-Cycle Begins
Arrears-Recovery Begins
Key month for launching new or upgraded benefits
Planning for
Corporate
inductions
Membership Year Concludes
Member retention rates determined
Business fiscal performance determined
½-year dues cycle concludes
Using training programmes in corporate
inductions to launch awareness & recruit members

9. Existing Members Prospective Members
Differentiate Audiences – Different Expectations
Constituencies
Technical Development
Professional Development
Community Development
Cost Savings / Discounts
Existing Members
Prospective Members
… their needs change throughout a career
… they are everywhere. When we do recruit them, 50%+ attrition rate (first-year member strategy)

10. Evaluation Considerations
Opportunities for Engaging Existing Members
IEEE Entity
Communications
Events
Recognition
Evaluation Considerations
Hyderabad Section
Sending reminders as per the membership calendar
sending printed invitations to meetings and events like flagship lectures (Faraday Memorial Lecture etc)
Special announcements within organizations
Reminders through the Section news letter “Synapse”
The chapter activities would involve them
Social programmes with spouse
Professional activity for the experienced professionals
Collecting feedback sheets (sample form enclosed)
Invitation for participation as Chapter Volunteer Position
Invitation to Chair an event
Section recognition and awards programme
Events and people being presented in news letter
Event Participation
Volunteer Recruitment
Student Branch Vitality
Member Retention

11. Evaluation Considerations
Opportunities for Engaging Prospective Members
IEEE Entity
Communications
Events
Recognition
Evaluation Considerations
HyderabadSection
Giving Membership Development Brochures at events
Word of mouth invitation to attend events from existing members
Through invitations to Chapter events.
Scheduling membership drive at various organizations induction programmes
Visiting student branches and popularizing IEEE
Making use of activities like TISP (Teacher in service programme) from EAB
Use of GOLD members to show case role models of IEEE Members
Collecting feedback sheets (sample form enclosed)
Invitation for participation as Chapter Volunteer Position
Invitation to Chair an event
Section recognition and awards programme
Events and people being presented in news letter
Diversity and frequency of opportunities for member recruitment
Follow-up with interested individuals
First-year member engagement

12. Membership Development Plan
Engagement Venues & Frequency 1Q
(Jan – Mar) 2Q
(Apr – Jun) 3Q
(Jul – Sep) 4Q
(Oct – Dec)
Communications
Giving Membership Development Brochures at events 2 3 4 5
Word of mouth invitation to attend events from existing members
Through invitations to Chapter events.
Events
Scheduling membership drive at various organizations induction programmes
Visiting student branches and popularizing IEEE
Making use of activities like TISP (Teacher in service programme) from EAB 1
Recognition
Invitation for participation as Chapter Volunteer Position
Invitation to Chair an event,
Section recognition and awards programme
Events and people being presented in news letter

13. Status Update Engagement Venues & Frequency Goals & Progress
Communications
Giving Membership Development Brochures at events
1. CIS Colloquium, Vizag. 2. WIECON 2012, Bhimavaram 3. Mobile and Ubiquitous Learning Workshop, JNTU, Hyd 4. PES Tutorial on renewable energy with CII
Word of mouth invitation to attend events from existing members
Almost all the events (CI Colloquium, Vizag. 2. WIECON 2012, Bhimavaram 3. Mobile and Ubiquitous Learning Workshop, JNTU, Hyd 4. PES Tutorial on renewable energy with CII)
Through invitations to Chapter events.
CIS, PES, CS, MTT, COMSOC
Events
Scheduling membership drive at various organizations induction programmes
CIS Colloquium Vizag
Visiting student branches and popularizing IEEE
1. AITS, Rajampet, 2. GMRIT, Rajam 3. VITS, Hyd 4. HITAM, Hyd
Making use of activities like TISP (Teacher in service programme) from EAB
Planned for next TISP event.
Recognition
Invitation for participation as Chapter Volunteer Position
1. Mr Suresh Satpathi, Secy for CIS, 2. Mr S. Venkatraman, VC for CS, Mr Mitun Bhaskar, Secy for PES,
Invitation to Chair an event,
Section recognition and awards programme
1. Dr BL Deekshitulu at Experts Lectures in Computational Intelligence at UOHYD 2, Prof Allam Apparao at CIS Colloquium, Vizag
Events and people being presented in news letter
All the technical events along with invitees are presented in News Letter

14. In Summary… Section’s Membership Situation
4817 Members in Hyderabad as on 31 Dec 2011, which includes
Fellow Members
Senior Members
Members
Graduate Student Members
Associates
Students
Section MD Plan
Target the growth of GOLD Members through corporate Induction programmes
Membership recruitment through offer of Senior Membership for senior and experienced professionals
Propagating awareness of value of membership for existing members and emphasizing retention