4 Hyderabad Section Total Members Since Year 2000 Formation Date: 14 May 1984Hyderabad Section Total Members
5 Student Grade Member: 21.9 % IEEE Hyderabad Section Membership 31 December 2011IEEE Annual StatisticsSection ATable 1 - IEEE Membership by Region and GradeNote 1: Data extracted from SAMIEE as of April 2011 and based on estimation only.Note 2: Data taken from Prof. Mini Thomas’s presentation “Student Member Retention Research Section Congress 2011Note 1: Members from…Academia: %Industry: 15.75%Note 2: RetentionHigher Grade Member: 58.0 %Student Grade Member: 21.9 %
6 SWOT – Section’s Member Growth Program StrengthsPositive trend in increasing membership from 2007Introduced new students chaptersIntroduced new IEEE sub chaptersWeaknessesIndustry % is very lowRetention of Student grade members are too lowPromotional activities needs to be increasedOpportunitiesto increase the tie up with industries / organizations for promoting IEEE membershipto increase the tie up with institutes / collegescatch the graduate students to become GOLD members.Hyderabad has several active volunteer opportunities. Spread awareness.ThreatsCost of membership is still high for entrants.despite taking membership, members do not know on how to derive value.Member complaints on not receiving the IEEE magazines.
8 Timing is Everything – Know the Membership Calendar Calendar Year ConcludesYear-end membership statistics determinedMembership Year BeginsFull-year dues enactedRenewal opensKey month for launching new or upgraded benefitsFrom Sep thru Dec, revenue deferred to next yearReminder for renewalsActive-Status TerminatorPast-due members placed into arrearsRenewal and Retention programmes for students and GOLD MembersMembership Mid-Year½-Year Dues-Cycle BeginsArrears-Recovery BeginsKey month for launching new or upgraded benefitsPlanning forCorporateinductionsMembership Year ConcludesMember retention rates determinedBusiness fiscal performance determined½-year dues cycle concludesUsing training programmes in corporateinductions to launch awareness & recruit members
9 Existing Members Prospective Members Differentiate Audiences – Different ExpectationsConstituenciesTechnical DevelopmentProfessional DevelopmentCommunity DevelopmentCost Savings / DiscountsExisting MembersProspective Members… their needs change throughout a career… they are everywhere. When we do recruit them, 50%+ attrition rate (first-year member strategy)
10 Evaluation Considerations Opportunities for Engaging Existing MembersIEEE EntityCommunicationsEventsRecognitionEvaluation ConsiderationsHyderabad SectionSending reminders as per the membership calendarsending printed invitations to meetings and events like flagship lectures (Faraday Memorial Lecture etc)Special announcements within organizationsReminders through the Section news letter “Synapse”The chapter activities would involve themSocial programmes with spouseProfessional activity for the experienced professionalsCollecting feedback sheets (sample form enclosed)Invitation for participation as Chapter Volunteer PositionInvitation to Chair an eventSection recognition and awards programmeEvents and people being presented in news letterEvent ParticipationVolunteer RecruitmentStudent Branch VitalityMember Retention
11 Evaluation Considerations Opportunities for Engaging Prospective MembersIEEE EntityCommunicationsEventsRecognitionEvaluation ConsiderationsHyderabadSectionGiving Membership Development Brochures at eventsWord of mouth invitation to attend events from existing membersThrough invitations to Chapter events.Scheduling membership drive at various organizations induction programmesVisiting student branches and popularizing IEEEMaking use of activities like TISP (Teacher in service programme) from EABUse of GOLD members to show case role models of IEEE MembersCollecting feedback sheets (sample form enclosed)Invitation for participation as Chapter Volunteer PositionInvitation to Chair an eventSection recognition and awards programmeEvents and people being presented in news letterDiversity and frequency of opportunities for member recruitmentFollow-up with interested individualsFirst-year member engagement
12 Membership Development Plan Engagement Venues & Frequency1Q(Jan – Mar)2Q(Apr – Jun)3Q(Jul – Sep)4Q(Oct – Dec)CommunicationsGiving Membership Development Brochures at events2345Word of mouth invitation to attend events from existing membersThrough invitations to Chapter events.EventsScheduling membership drive at various organizations induction programmesVisiting student branches and popularizing IEEEMaking use of activities like TISP (Teacher in service programme) from EAB1RecognitionInvitation for participation as Chapter Volunteer PositionInvitation to Chair an event,Section recognition and awards programmeEvents and people being presented in news letter
13 Status Update Engagement Venues & Frequency Goals & Progress CommunicationsGiving Membership Development Brochures at events1. CIS Colloquium, Vizag. 2. WIECON 2012, Bhimavaram 3. Mobile and Ubiquitous Learning Workshop, JNTU, Hyd 4. PES Tutorial on renewable energy with CIIWord of mouth invitation to attend events from existing membersAlmost all the events (CI Colloquium, Vizag. 2. WIECON 2012, Bhimavaram 3. Mobile and Ubiquitous Learning Workshop, JNTU, Hyd 4. PES Tutorial on renewable energy with CII)Through invitations to Chapter events.CIS, PES, CS, MTT, COMSOCEventsScheduling membership drive at various organizations induction programmesCIS Colloquium VizagVisiting student branches and popularizing IEEE1. AITS, Rajampet, 2. GMRIT, Rajam 3. VITS, Hyd 4. HITAM, HydMaking use of activities like TISP (Teacher in service programme) from EABPlanned for next TISP event.RecognitionInvitation for participation as Chapter Volunteer Position1. Mr Suresh Satpathi, Secy for CIS, 2. Mr S. Venkatraman, VC for CS, Mr Mitun Bhaskar, Secy for PES,Invitation to Chair an event,Section recognition and awards programme1. Dr BL Deekshitulu at Experts Lectures in Computational Intelligence at UOHYD 2, Prof Allam Apparao at CIS Colloquium, VizagEvents and people being presented in news letterAll the technical events along with invitees are presented in News Letter
14 In Summary… Section’s Membership Situation 4817 Members in Hyderabad as on 31 Dec 2011, which includesFellow MembersSenior MembersMembersGraduate Student MembersAssociatesStudentsSection MD PlanTarget the growth of GOLD Members through corporate Induction programmesMembership recruitment through offer of Senior Membership for senior and experienced professionalsPropagating awareness of value of membership for existing members and emphasizing retention
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