1. IEEE Shanghai Section Membership Development Strategy & Plan Hongmei Fan Membership Development Officer Shanghai Section hongmei.fan@ieee.org Mar 20 2012 photo

2. IEEE MD Strategy Section Situation Section MD Plan Topics

3. IEEE MD Strategy

4. IEEE MD Support & Evolution 20052006200720082009 365,500 members BMS transition ‘Great Recession’ Optimizing the Campaigns > renewal recovery recruitment reinstatement benefits promotion 382,400 members (renewal alerts integrated into next-gen products) 367,400 members Integrated multimedia Putting a face on membership promotion Remaking the Collateral > Integrated MD strategy & plan Integrated MD reporting 397,000 members Synthesis & Engagement First-year member experience Message testing MD webcasts 374,800 members Building a Volunteer “Field Team” > MD KitsMD portal Membership presentation MD Manual MGM business cards MD virtual community On-demand Kit ordering

5. MD Strategy w/ Full Volunteer Integration MD Volunteer “Platform”

6. Membership Situation Shanghai Section

7. Shanghai Section Total Members Since Year 2006 Formation Date: 18 November 2006

8. Section Total Members Shanghai Section Total Members since Year 2006

9. IEEE Shanghai Section Membership 31 December 2011 Academia: 64% Industry: 36% Higher Grade Retention: 62.8% Student Grade Retention: 28.1%

10. IEEE Shanghai Section Membership 31 December 2011 1.Nanjing/Shanghai/Wuhan Section JT. Chapter, IM09 Instrumentation and Measurement 2.Shanghai Section Chapter, BT02 Broadcast Technology 3.Shanghai Section Chapter, CAS04 Circuits and Systems 4.Shanghai Section Chapter, CEDA44 Council on Electronic Design Automation 5.Shanghai Section Chapter, CIS11 Computational Intelligence 6.Shanghai Section Chapter, COM19 Communications 7.Shanghai Section Chapter, ED15 Electron Devices 8.Shanghai Section Chapter, EMC27 Electromagnetic Compatibility 9.Shanghai Section Chapter, MTT17 Microwave Theory and Techniques 10.Shanghai Section Chapter, OE22 Oceanic Engineering 11.Shanghai Section Chapter, SP01 Signal Processing 12.Shanghai Section Chapter, SSC37 Solid-State Circuits 13.Shanghai Section Chapter, PHO36 Photonics

11. SWOT – Section’s Member Growth Program Strengths large population and talents International city, suitable for symposiums High academic and technical level Easy to get student members Large industry potential members Weaknesses IEEE branding Membership due payment process Opportunities Develop more members by chapters Promote more senior members Develop more symposiums Promote IEEE to students in symposiums and DL programs Threats How to protect IEEE reputation More knowledge about copyrights and logo utilization

12. Section MD Plan

13. Membership Year Begins Full-year dues enacted Renewal opens Key month for launching new or upgraded benefits From Sep thru Dec, revenue deferred to next year Membership Mid-Year ½-Year Dues-Cycle Begins Arrears-Recovery Begins Key month for launching new or upgraded benefits Membership Year Concludes Member retention rates determined Business fiscal performance determined ½-year dues cycle concludes Calendar Year Concludes Year-end membership statistics determined Active-Status Terminator Past-due members placed into arrears Timing is Everything – Know the Membership Calendar

14. Section MD Plan Promote membership together with IEEE China Office Recruit student members in university events Enhance section visibility by website: http://sites.ieee.org/shanghai-emcs/http://sites.ieee.org/shanghai-emcs/ for Shanghai EMC Chapter Enhance section member recruit process: advertisement by symposiums, exhibitions, email notices, website and etc Enhance communication among chapters and section by more information sharing In total, increase the IEEE Shanghai Section member number from 1004 to 1200 by the end of 2012.

15. IEEE Entity CommunicationsEventsRecognition Evaluation Considerations IEEE China Office & Shanghai Section Send out chapter member list to chapter chairs Reactive IEEE SJTU Student Branch Event Participation Volunteer Recruitment Student Branch Vitality Member Retention IEEE Shanghai EMC Chapter Launch chapter website http://sites.ieee.org/shang hai-emcs/ Organize 2+ EMC seminars; promote 2 senior members Event Participation Volunteer Recruitment Student Branch Vitality Member Retention IEEE Shanghai MTT Chapter Organize 4-5 MTT seminars Event Participation Volunteer Recruitment Student Branch Vitality Member Retention IEEE Shanghai SSC Chapter Organize 2 Distinguished Lecturer seminars Event Participation Volunteer Recruitment Student Branch Vitality Member Retention Opportunities for Engaging Existing Members

16. IEEE Entity CommunicationsEventsRecognition Evaluation Considerations IEEE China Office & Shanghai Section Promote membership at 2012 Shanghai Postgraduate Academic Forum on Apr 28; Promote senior membership in the industry such as Cisco Systems (China) R&D in Jul Diversity and frequency of opportunities for member recruitment Follow-up with interested individuals First-year member engagement IEEE Shanghai COM Chapter Promote membership at IET/IEEE 2012 Workshop on Future Intelligent Desert on Oct 26-28, Shanghai Diversity and frequency of opportunities for member recruitment Follow-up with interested individuals First-year member engagement Opportunities for Engaging Prospective Members

17. IEEE Entity CommunicationsEventsRecognition Evaluation Considerations IEEE Shanghai EMC Chapter Contribute chapter event news report to IEEE EMC Magazine Develop membership at Asia Pacific EMC 2012 Symposium on May 20-24 in Singapore; recruit student members at SJTU Diversity and frequency of opportunities for member recruitment Follow-up with interested individuals First-year member engagement IEEE Shanghai MTT Chapter Recruit 30 student members at SJTU; develop 2 members Diversity and frequency of opportunities for member recruitment Follow-up with interested individuals First-year member engagement Opportunities for Engaging Prospective Members

18. IEEE Entity CommunicationsEventsRecognition Evaluation Considerations IEEE Shanghai SSC Chapter Develop membership at IEEE 2012 International Conference on Solid-state and Integrated Circuit Technology on Oct 29-Nov 1 in Xi’an Diversity and frequency of opportunities for member recruitment Follow-up with interested individuals First-year member engagement Opportunities for Engaging Prospective Members

19. Section’s Membership Situation –13 chapters –1004 members at the end of 2011 Section MD Plan –Increase member number to 1200 by the end of 2012 –Promote membership by symposiums, seminars and etc. –Develop more senior membership In Summary…