1. IEEE Singapore Section Membership Development Strategy & Plan Shum Ping, Perry Membership Development Chair Singapore Section EPShum@ntu.edu.sg photo

2. IEEE MD Strategy Section Situation Section MD Plan Topics

3. IEEE MD Strategy

4. IEEE MD Support & Evolution 20052006200720082009 365,500 members BMS transition ‘Great Recession’ Optimizing the Campaigns > renewal recovery recruitment reinstatement benefits promotion 382,400 members (renewal alerts integrated into next-gen products) 367,400 members Integrated multimedia Putting a face on membership promotion Remaking the Collateral > Integrated MD strategy & plan Integrated MD reporting 397,000 members Synthesis & Engagement First-year member experience Message testing MD webcasts 374,800 members Building a Volunteer “Field Team” > MD KitsMD portal Membership presentation MD Manual MGM business cards MD virtual community On-demand Kit ordering

5. MD Strategy w/ Full Volunteer Integration

6. MD Volunteer “Platform”

7. Membership Situation Singapore Section Formation Date: 17 June 1977

8. Singapore Section Total Members Since Year 2000

9. IEEE Singapore Section Membership By 31 December 2011

10. Section MD Plan

11. Membership Year Begins Full-year dues enacted Renewal opens Key month for launching new or upgraded benefits From Sep thru Dec, revenue deferred to next year Membership Mid-Year ½-Year Dues-Cycle Begins Arrears-Recovery Begins Key month for launching new or upgraded benefits Membership Year Concludes Member retention rates determined Business fiscal performance determined ½-year dues cycle concludes Calendar Year Concludes Year-end membership statistics determined Active-Status Terminator Past-due members placed into arrears Timing is Everything – Know the Membership Calendar

12. Constituencies Technical Development Professional Development Community Development Cost Savings / Discounts Existing Members Prospective Members Differentiate Audiences – Different Expectations … their needs change throughout a career … they are everywhere. When we do recruit them, 50%+ attrition rate (first-year member strategy)

13. IEEE Entity CommunicationsEventsRecognition Evaluation Considerations Singapore E-broadcast Personal invitation Social networking Membership social networking events for existing members Conferences & workshops Student chapter activities Exclusive benefits for Singapore members Professional recognition by the peers for technical and professional excellence Number of event Participation attendees Number of Student Existing Branches Member Retention Rate Opportunities for Engaging Existing Members

14. IEEE Entity CommunicationsEventsRecognition Evaluation Considerations Singapore IEEE Singapore Section Website Personal Invitations Promotion of IEEE membership by faculties in schools (especially useful for recruiting student members) Circulation of promotional emails/E-broadcast by existing members Membership drive events exclusively for new members Social networking events for existing members and prospective members Exclusive membership benefits and promotions for Singapore members Additional benefits for first-time registered members and their recruiters, only in this June. Diversity and frequency of opportunities for member recruitment Follow-up with interested individuals First-year member engagement Opportunities for Engaging Prospective Members

15. Membership Development Plan Engagement Venues & Frequency 1Q (Jan – Mar) 2Q (Apr – Jun) 3Q (Jul – Sep) 4Q (Oct – Dec) Communications E-Broadcast xxxx Membership benefits xxxx Events IEEE Social Gathering cum Membership Recruitment Drive x IEEE Membership Promotion Drive x IEEE Social Gathering cum Membership Recruitment Drive x Recognition Senior Membership Drive xxxx IEEE Networking Session for Fellows and Senior Members x

16. Status Update Engagement Venues & Frequency Goals & Progress Communications E-Broadcast Twice a month Membership benefits Singapore Science Centre, Night Safari, 8-Museum Pass, and more Events IEEE Social Gathering cum Membership Recruitment Drive recruited more than 50 new members IEEE Membership Promotion Drive On going IEEE Social Gathering cum Membership Recruitment Drive Future event Recognition Senior Membership Drive Future event IEEE Networking Session for Fellows and Senior Members Future event

17. Section’s Membership Situation 2012 –About 3000 members in Singapore –Steady increase of Senior Members and Fellow Section MD Plan 2012 Mar 2012 IEEE Social Gathering cum Membership Recruitment Drive (recruited more than 50 new members) June 2012 IEEE Membership Promotion Drive August 2012 IEEE Social Gathering cum Membership Recruitment Drive Oct 2012 IEEE Networking Session for Fellows and Senior Members In Summary…