1. Wake ‘n Bake Food Truck Cindy Chen Goldie Liu Hershow Al-Barazi
Michael Molano
Pency Mak
TingTing Huang
Tugce Bora
Project Management x470
April 23 - May 25, 2011
EDP

2. Background Project Objective
Over 350,000 people commute everyday to San Francisco from around the Bay Area leaving no time for breakfast. Our team will bridge the gap and strive to make this the easiest meal of the day.
Mission
To provide San Francisco commuters a mobile source of breakfast
carryout that is fresh, gourmet, and convenient.
Project Objective
By Feb. 1, 2012 open a food truck that provides online pre-order services serving bite sized pastries, coffees and teas in high commute areas.

3. Scope Assumptions In Scope: Launch of a Wake n’ Bake food truck
Out of Scope:
Maintaining business post launch
Assumptions
Already have modified Truck
Team Member will be cashier/barrister/driver
Business License
Pastry Chef & Assistant
Health Permits
Unlimited Budget
Parking Permits
Website Provider Contract will guarantee
Bakery for use and storage of goods
Insurance for Employees is not included in budget
Working Part-time 10hrs/week
Go – Live date: Feb 1, 2012

4. Work Breakdown Structure
Wake ‘n Bake
Marketing
Social Media/Online
Advertising
Sales
Pastries/Operations
Menu
Vendors
Inventory
Baking
System (Website for Pre-Order)
Web Application (Place Orders)
Web Application (Employee Use)

5. Pastries/Operations
Menu
Vendors
Philz Coffee
SFBI
Orders
Delivery Schedule
Payment
Inventory
Baking ingredients
Bulk Ingredients
Special Orders
Necessities
Tracking plan
Vendor orders
In-House baking
Baking
Schedule
Employees
Pastry Chef
Pastry Assistant
Baking tools

6. Pastries - Project Cost Budget
Budget (SWAG estimates)
Wage
# of Total Hours
Initiation
Planning (Internal)
Execution (External Vendors)
Closing
Total Budget Estimate
Pastries
(yearly)
Baking Ingredients (monthly)
$1,000.00
$12,000
Pastry Chef salary (wage= hourly)
$15.00 20
$15,600
Pastry Assistant salary (wage= hourly)
$12.00
$12,480
Vendor – SFBI (monthly)
$2,000.00
$24,000
Vendor – Philz (monthly)
$400.00
$4,800
Coffee Machine (one-time fee)
$400
Coffee Grinders (one-time fee)
$100.00
$100
Baking tools (one-time fee)
$2,000
Salary for two employees
$40 10
$41,600
Necessities
(monthly)
$200
$2,400

7. Pastries – Risk Response Plan Pastries – Communication Plan Matrix
Probability
Impact
Mitigation Plan
1. Pastry chef/assistant are not able to perform the tasks due to sickness, personal reasons M H
Order pastries from SFBI
2. Vendors not able to delivery orders on time due to traffic, car accidents, etc
Prepare a backend delivery service to fulfill orders
3. Storage malfunction (ie: power outage) L
4. Limited supply of ingredients
Have substitute ingredients ready on hands
5. Food sanitation
Employees need to be safety & sanitation Certified
Pastries – Communication Plan Matrix
Communication Activity
Audience
Key Messages
Delivery Method
When
Who
Menu preparation
Pastry Chef/Pastry assistant
Discussion on what to bake
In person meeting
By Jan 1st, 2012
Tingting
Pency
Inventory control
Communicate status of inventory
Weekly
Menu Rotation
Wake n’ Bake Team
New menu for the month
Pastry Order
SFBI
Orders and delivery schedule
/Phone

8. French Pastries – Croissants American Pastries – Muffins Other Cakes
Menu
Coffee
Regular
Decaf
Tea
French Pastries – Croissants
American Pastries – Muffins
Other Cakes
Inventory
Baking Ingredients
Special Orders
Bulk Ingredients
Necessities
Cups/Caps/Stirrers
Napkins
Cream/Sugar
Forks/Knives
To-go boxes
Coffee Machine
Tracking Plan
In-house baking
Vendor
Vendors
Philz Coffee Beans
South San Francisco Baking Institute (SFBI)
Orders
Delivery Schedule
Payment
Bakery
Ingredients
List of Perishable Items
List of Non-Perishable Items
Employees
Pastry Chef
Pastry Assistant
Baking Schedule
Afternoon
Evening
Storage
Refrigerator
Freezer
Dry Storage
Baking Tools

11. Marketing Marketing Deliverables: Communication Plan & Priorities
Wake ‘n Bake
Marketing
Social Media/Online
Google
Facebook
Restaurant/Related Sites
Advertising
Logo
Flyers
Online Discount Sites
Sales
Local and Small Business Discounts
Corporate Discounts
College Campus Promotions
Marketing Deliverables:
Communication Plan & Priorities
Social Media accounts created – Facebook, Twitter
Restaurant sites account created
Logo created
Flyers
Flyers distributed in identified locations
Sales promotions identified and rolled out to various sources – Local and small businesses, corporations, colleges

12. Marketing Communication Plan
Activity
Audience
Key Messages
Delivery Method
When
Who
Promoting new food truck
Public
New mobile source for breakfast
Word-of-mouth, Facebook, flyers
January 1, 2012
Hershow
Goldie
Local & Small Businesses
Face-to-face, flyers
January 20, 2012
Nearby Corporations
Nearby Schools

13. Marketing Issues & Risks
Probability
Impact
Mitigation Plan
Commuters are not interested in mobile food truck
Medium
High
Survey commuters at possible locations to assess interest
Price point is too high to be competitive in market
Research other bakeries and food truck prices and determine a comparable price
Miss target audience (ads are in wrong location)
Promo codes for different areas that it was distributed and evaluate which areas are working
Do not sell enough to make profit
Decrease price points at launch and increase as time goes on
Marketing strategy too costly
Low
Prioritize marketing methods and increase as revenue increases

14. [Michael]: This WBS needs to be expanded to one more level down.
Wake ‘n Bake
Website for Pre-Order
Web Application (Place Orders)
Web Application (Employee Use)
[Michael]: This WBS needs to be expanded to one more level down.

15. Website Communication Plan
Communication Activity
Audience
Key Messages
Delivery Method
When
Who
Hand off of requirements
Developers
Hand off requirements so developers can start coding and testing
Word docs in attachment
July 6, 2011
Cindy
Michael
Website development & testing status update
Project manager, marketing team
Communicate status of development & testing of website
Project status dashboard in Excel
Every Wednesday from July 6, 2011 to August 24, 2011
Release training documentation
Employee
Provide training documents, to instruct the employee how to use the internal system to access the pre-orders
Training doc in Word docs
January 1, 2012
Deployment of employee system
Project Team
Employee system is ready to launch
January 2, 2012
Deployment of customer website
Website is ready to launch
January 6, 2012

16. Website Risks Risk Item # Risk Description Probability Impact
Mitigation Plan 1
Resource Constraints: Team members work on various projects at work, might not get sufficient time working on this Wake n’ Bake project and thus pushing out the drop dead date for the initial design and requirement
Medium
High
Trying to have the team members work extra hours, to meet the deadline for each milestone delivery for Wake n’ Bake project. 2
If Consulting firm does not understand the requirement, the implementation might not meet the requirement (functionality)
Low
Offer several requirement walkthroughs aside from just delivering the requirements to them, therefore ensuring they are in sync with our requirements and reduce the risk of misunderstanding the requirement 3
The website may not deploy on time (implementation)
We need to specify clearly, in our contract, when will be the production deployment date; and will try to eliminate the factors that might cause the delay of the website deployment   4
Lacking of experience of various consulting firms or contractors, which might result in we not selecting the best fit consulting firms or contractors
Perform in-depth research on the firms to make sure that they have worked on a similar project. 5
If the logo won’t be finalized by marketing team, it might prolong software development life cycle.
We will work with Marketing team, to ensure the logo will be finalized on time