Presentation on theme: "Wake ‘n Bake Food Truck Cindy Chen Goldie Liu Hershow Al-Barazi"— Presentation transcript:
1 Wake ‘n Bake Food Truck Cindy Chen Goldie Liu Hershow Al-Barazi Michael MolanoPency MakTingTing HuangTugce BoraProject Management x470April 23 - May 25, 2011EDP
2 Background Project Objective Over 350,000 people commute everyday to San Francisco from around the Bay Area leaving no time for breakfast. Our team will bridge the gap and strive to make this the easiest meal of the day.MissionTo provide San Francisco commuters a mobile source of breakfastcarryout that is fresh, gourmet, and convenient.Project ObjectiveBy Feb. 1, 2012 open a food truck that provides online pre-order services serving bite sized pastries, coffees and teas in high commute areas.
3 Project Scope Project Assumptions In Scope Out of Scope Modified truck Launch of Wake n’ Bake food truckMaintaining business post launchOne truck at launchMultiple trucksTarget one high commute location at launchMultiple locationsWebsite created for ordering sytemDelivery serviceProject AssumptionsModified truckKitchen for baking and storageBusiness LicenseHealth and Parking PermitsBudget does not include insurance costsWebsite Vendor will provide agreements to:Guarantee website functionalityProvide backup plan to retrieve ordersTeam Members:Working Part Time – 10 hrs/weekCashier/Barrister/Driver
4 Work Breakdown Structure Wake ‘n BakeSales & MarketingMarketingSalesPastries/OperationsMenuVendorsInventoryBakingSystem (Website for Pre-Order)Web Application (Place Orders)Web Application (Employee Use)
7 Organization ChartHershow – please edit to look like the other charts
8 Pasteries/Operations Deliverables Pastries/OperationsMenuVendorsPhilz CoffeeSFBIOrdersDelivery SchedulePaymentInventoryBaking ingredientsBulk IngredientsSpecial OrdersNecessitiesTracking planVendor ordersIn-House bakingBakingScheduleEmployeesPastry ChefPastry AssistantBaking toolsIDPasteries/Operations Deliverables1Plan a list of pastries to offer and rotate weekly2Finalize a launch menu3Purchase inventory for baking ingredients4Purchase inventory for necessities5Create a tracking plan6Finalize order plan with Philz Coffee7Finalize contract with SFBI8Hire pastry chef and pastry assistant9Finalize working schedule for baking10Purchase baking tools
9 Pastries Communication Plan Communication Activity AudienceKey MessagesDelivery MethodWhenWhoMenu preparationPastry Chef/Pastry assistantDiscussion on what to bakeIn person meetingBy Jan 1st, 2012TingtingPencyInventory controlCommunicate status of inventoryWeeklyMenu RotationWake n’ Bake TeamNew menu for the monthPastry OrderSFBIOrders and delivery schedule/Phone
10 Pastries Risk Response Plan ProbabilityImpactMitigation Plan1. Pastry chef/assistant are not able to perform the tasks due to sickness, personal reasonsMHOrder pastries from SFBI2. Vendors not able to delivery orders on time due to traffic, car accidents, etcPrepare a backend delivery service to fulfill orders3. Storage malfunction (ie: power outage)L4. Limited supply of ingredientsHave substitute ingredients ready on hands5. Food sanitationEmployees need to be safety & sanitation Certified
11 Marketing Deliverables 1 Communication Plan & Priorities 2 Sales & MarketingMarketingLogoCreation/ProductionImplementationDistributionFlyersFabricationSocial Media/Online (Develop Online Short & Long Term Marketing Strategy)GoogleFacebookTwitterRestaurant/Related SitesOnline Discount SitesID Advertising locationsHigh Traffic Commuter HubsKey Restaurant MagazinesBART poster boardsSalesCalculate Operating Budget RequirementsPastries/Operations BudgetWebsite BudgetMarketing BudgetDevelop Discount/Added Value StrategyLocal Businesses, Campuses, CorporationsIDMarketing Deliverables1Communication Plan & Priorities2Social Media accounts created – Facebook, Twitter3Restaurant sites account created4Logo created5Flyers printed6Flyers distributed in identified locations7Sales promotions identified and rolled out to various sources – Local and small businesses, corporations, collegesHershow: please edit the WBS to reflect what we had intially in the Plan. I see items that were not part of the original. Don’t forget we need to edit the WBS+RAM doc that Michael created to reflect your latest changes.
12 Marketing Communication Plan Communication Activity AudienceKey MessagesDelivery MethodWhenWhoPromoting new food truckPublicNew mobile source for breakfastWord-of-mouth, Facebook, flyersJanuary 1, 2012HershowGoldieLocal & Small BusinessesNew mobile source for breakfastFace-to-face, flyersJanuary 20, 2012Nearby CorporationsNearby Schools
13 Marketing Risks Response Plan ProbabilityImpactMitigation Plan1. Commuters are not interested in mobile food truckMHSurvey commuters at possible locations to assess interest2. Price point is too high to be competitive in market Research other bakeries and food truck prices and determine a comparable price3. Miss target audience (ads are in wrong location) Promo codes for different areas that it was distributed and evaluate which areas are working4. Do not sell enough to make profitDecrease price points at launch and increase as time goes on5. Marketing strategy too costlyLPrioritize marketing methods and increase as revenue increases
14 Functional requirements (including use cases) 2 Visual design 3 Website for Pre-OrderWeb Application (Place Orders)Functional requirements (including use cases)Visual designCreate, and Execute Test PlanDevelop Employee Training ManualImplement Employee TrainingWeb Application (Employee Use)IDWebsite Deliverables1Functional requirements (including use cases)2Visual design3Completed development4Test plan creation5Test plan execution6Website content (text & images)7Instructions for employee use of pre-ordering system8Training for employees on using pre-ordering system
15 Website Communication Plan Communication ActivityAudienceKey MessagesDelivery MethodWhenWhoHand off of requirementsDevelopersHand off requirements so developers can start coding and testingWord docs in attachmentJuly 6, 2011CindyMichaelWebsite development & testing status updateProject manager, marketing teamCommunicate status of development & testing of websiteProject status dashboard in ExcelEvery Wednesday from July 6, 2011 to August 24, 2011Release training documentationEmployeeProvide training documents, to instruct the employee how to use the internal system to access the pre-ordersTraining doc in Word docsJanuary 1, 2012Deployment of employee systemProject TeamEmployee system is ready to launchJanuary 2, 2012Deployment of customer websiteWebsite is ready to launchJanuary 6, 2012
16 Website Risk Response Plan ProbabilityImpactMitigation Plan1. Resource Constraints: Team members work on various projects at work, might not get sufficient time working on this Wake n’ Bake project and thus pushing out the drop dead date for the initial design and requirementMediumHighTrying to have the team members work extra hours, to meet the deadline for each milestone delivery for Wake n’ Bake project.2. If Consulting firm does not understand the requirement, the implementation might not meet the requirement (functionality)LowOffer several requirement walkthroughs aside from just delivering the requirements to them, therefore ensuring they are in sync with our requirements and reduce the risk of misunderstanding the requirement3. The website may not deploy on time (implementation)We need to specify clearly, in our contract, when will be the production deployment date; and will try to eliminate the factors that might cause the delay of the website deployment 4. Lacking of experience of various consulting firms or contractors, which might result in we not selecting the best fit consulting firms or contractorsPerform in-depth research on the firms to make sure that they have worked on a similar project.5. If the logo won’t be finalized by marketing team, it might prolong software development life cycleWe will work with Marketing team, to ensure the logo will be finalized on time