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Wake ‘n Bake Food Truck Project Management x470 April 23 - May 25, 2011 EDP 325936 Cindy Chen Goldie Liu Hershow Al-Barazi Michael Molano Pency Mak TingTing.

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Presentation on theme: "Wake ‘n Bake Food Truck Project Management x470 April 23 - May 25, 2011 EDP 325936 Cindy Chen Goldie Liu Hershow Al-Barazi Michael Molano Pency Mak TingTing."— Presentation transcript:

1 Wake ‘n Bake Food Truck Project Management x470 April 23 - May 25, 2011 EDP Cindy Chen Goldie Liu Hershow Al-Barazi Michael Molano Pency Mak TingTing Huang Tugce Bora

2 Project Objective By Feb. 1, 2012 open a food truck that provides online pre-order services serving bite sized pastries, coffees and teas in high commute areas. To provide San Francisco commuters a mobile source of breakfast carryout that is fresh, gourmet, and convenient. Background Over 350,000 people commute everyday to San Francisco from around the Bay Area leaving no time for breakfast. Our team will bridge the gap and strive to make this the easiest meal of the day. Mission

3 Project Scope Project Assumptions In ScopeOut of Scope Launch of Wake n’ Bake food truckMaintaining business post launch One truck at launchMultiple trucks Target one high commute location at launch Multiple locations Website created for ordering sytemDelivery service Modified truck Kitchen for baking and storage Business License Health and Parking Permits Budget does not include insurance costs Website Vendor will provide agreements to: Guarantee website functionality Provide backup plan to retrieve orders Team Members: Working Part Time – 10 hrs/week Cashier/Barrister/Driver

4 Work Breakdown Structure Wake ‘n Bake Sales & Marketing Marketing Sales Pastries/Operations Menu Vendors Inventory Baking System (Website for Pre-Order) Web Application (Place Orders) Web Application (Employee Use)

5 Milestone Chart Hershow to insert

6 Gantt Chart Hershow to insert

7 Organization Chart Hershow Al-Barazi Project Manager Goldie Liu Hershow Al-Barazi Marketing & Sales Pency Mak Tingting Huang Pastries Cindy Chen Michael Molano Tuche Bora Website Hershow – please edit to look like the other charts

8 Pastries/Operations Menu Vendors Philz Coffee SFBI Orders Delivery Schedule Payment Inventory Baking ingredients Bulk Ingredients Special Orders Necessities Tracking plan Vendor orders In-House baking Baking Schedule Employees Pastry Chef Pastry Assistant Baking tools IDPasteries/Operations Deliverables 1Plan a list of pastries to offer and rotate weekly 2Finalize a launch menu 3Purchase inventory for baking ingredients 4Purchase inventory for necessities 5Create a tracking plan 6Finalize order plan with Philz Coffee 7Finalize contract with SFBI 8Hire pastry chef and pastry assistant 9Finalize working schedule for baking 10Purchase baking tools

9 Communication Activity AudienceKey Messages Delivery Method WhenWho Menu preparation Pastry Chef/Pastry assistant Discussion on what to bake In person meetingBy Jan 1 st, 2012 Tingting Pency Inventory control Pastry Chef/Pastry assistant Communicate status of inventory In person meetingWeekly Tingting Pency Menu Rotation Wake n’ Bake Team New menu for the month Weekly Tingting Pency Pastry OrderSFBI Orders and delivery schedule /PhoneWeekly Tingting Pency Pastries Communication Plan

10 RiskProbabilityImpactMitigation Plan 1. Pastry chef/assistant are not able to perform the tasks due to sickness, personal reasons MH Order pastries from SFBI 2. Vendors not able to delivery orders on time due to traffic, car accidents, etc MH Prepare a backend delivery service to fulfill orders 3. Storage malfunction (ie: power outage) LH Order pastries from SFBI 4. Limited supply of ingredients LM Have substitute ingredients ready on hands 5. Food sanitation LH Employees need to be safety & sanitation Certified Pastries Risk Response Plan

11 Sales & Marketing Marketing Logo Creation/Production Implementation Distribution Flyers Creation/Production Fabrication Distribution Social Media/Online (Develop Online Short & Long Term Marketing Strategy) Google Facebook Twitter Restaurant/Related Sites Online Discount Sites ID Advertising locations High Traffic Commuter Hubs Key Restaurant Magazines BART poster boards Sales Calculate Operating Budget Requirements Pastries/Operations Budget Website Budget Marketing Budget Develop Discount/Added Value Strategy Online Discount Sites Local Businesses, Campuses, Corporations Hershow: please edit the WBS to reflect what we had intially in the Plan. I see items that were not part of the original. Don’t forget we need to edit the WBS+RAM doc that Michael created to reflect your latest changes. IDMarketing Deliverables 1Communication Plan & Priorities 2 Social Media accounts created – Facebook, Twitter 3Restaurant sites account created 4Logo created 5Flyers printed 6Flyers distributed in identified locations 7 Sales promotions identified and rolled out to various sources – Local and small businesses, corporations, colleges

12 Marketing Communication Plan Communication Activity AudienceKey Messages Delivery Method WhenWho Promoting new food truck Public New mobile source for breakfast Word-of-mouth, Facebook, flyers January 1, 2012 Hershow Goldie Promoting new food truck Local & Small Businesses New mobile source for breakfast Face-to-face, flyers January 20, 2012 Hershow Goldie Promoting new food truck Nearby Corporations New mobile source for breakfast Face-to-face, flyers January 20, 2012 Hershow Goldie Promoting new food truck Nearby Schools New mobile source for breakfast Face-to-face, flyers January 20, 2012 Hershow Goldie

13 Marketing Risks Response Plan RiskProbabilityImpact Mitigation Plan 1. Commuters are not interested in mobile food truck MH Survey commuters at possible locations to assess interest 2. Price point is too high to be competitive in market MM Research other bakeries and food truck prices and determine a comparable price 3. Miss target audience (ads are in wrong location) MM Promo codes for different areas that it was distributed and evaluate which areas are working 4. Do not sell enough to make profitMH Decrease price points at launch and increase as time goes on 5. Marketing strategy too costlyLH Prioritize marketing methods and increase as revenue increases

14 Website for Pre- Order Web Application (Place Orders) Functional requirements (including use cases) Visual design Create, and Execute Test Plan Develop Employee Training Manual Implement Employee Training Web Application (Employee Use) Functional requirements (including use cases) Visual design Create, and Execute Test Plan Develop Employee Training Manual Implement Employee Training IDWebsite Deliverables 1Functional requirements (including use cases) 2Visual design 3Completed development 4Test plan creation 5Test plan execution 6Website content (text & images) 7 Instructions for employee use of pre-ordering system 8 Training for employees on using pre-ordering system

15 Website Communication Plan Communication Activity AudienceKey Messages Delivery Method WhenWho Hand off of requirements Developers Hand off requirements so developers can start coding and testing Word docs in attachment July 6, 2011 Cindy Michael Website development & testing status update Project manager, marketing team Communicate status of development & testing of website Project status dashboard in Excel Every Wednesday from July 6, 2011 to August 24, 2011 Cindy Michael Release training documentation Employee Provide training documents, to instruct the employee how to use the internal system to access the pre- orders Training doc in Word docs January 1, 2012 Cindy Michael Deployment of employee system Project Team Employee system is ready to launch January 2, 2012 Cindy Michael Deployment of customer website Project Team Website is ready to launch January 6, 2012 Cindy Michael

16 Website Risk Response Plan RiskProbabilityImpactMitigation Plan 1. Resource Constraints: Team members work on various projects at work, might not get sufficient time working on this Wake n’ Bake project and thus pushing out the drop dead date for the initial design and requirement MediumHigh Trying to have the team members work extra hours, to meet the deadline for each milestone delivery for Wake n’ Bake project. 2. If Consulting firm does not understand the requirement, the implementation might not meet the requirement (functionality) LowHigh Offer several requirement walkthroughs aside from just delivering the requirements to them, therefore ensuring they are in sync with our requirements and reduce the risk of misunderstanding the requirement 3. The website may not deploy on time (implementation) MediumHigh We need to specify clearly, in our contract, when will be the production deployment date; and will try to eliminate the factors that might cause the delay of the website deployment 4. Lacking of experience of various consulting firms or contractors, which might result in we not selecting the best fit consulting firms or contractors Medium Perform in-depth research on the firms to make sure that they have worked on a similar project. 5. If the logo won’t be finalized by marketing team, it might prolong software development life cycle LowMedium We will work with Marketing team, to ensure the logo will be finalized on time

17 Budget

18 We look forward to seeing you in February for the launch of Wake ‘n Bake!


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