1. Michel Oldroyd – SEO Strategist Search Engine Optimisation Demystified

3. Websites that are relevant A good user experience

4. What is Search Engine Optimisation and how can it help your business? Rapidly attract dozens, hundreds, or thousands of new customers or clients to your business Draw to your business the very people who are already looking to buy your product or service Get new ‘ready to buy’ customers contacting you 24 hours a day, 7 days a week.

5. 1 - Keyword research - what are people searching for? There are 3 main elements to SEO 2 - Design web pages that match what people are searching for (on-page SEO) 3 – Off-page SEO strategies - Building links from other websites back to your website

6. 1 - Keyword research - what are people searching for? What would you type into Google if you were searching for your products or services? Ask your customers what they search for. Use the Google Keyword Tool.

7. 2 - Design web pages that match what people are searching for (on-page SEO)

8. 2 - Design web pages that match what people are searching for & that Google likes (on-page SEO) Image names - Alt tags H1 header / headlines Addition of new keyword rich web pages that’ll be attractive to Google. Pages that link to each other – good site navigation Fast website load times

10. www.roarlocal.com.au/thinking-local www.roarlocal.com.au/seo-audit