1. © Local U Marketing Seminars, LLC 2013 LocalU.org @localuniv Why Local University? Promote best-practice Search Engine Optimization to as many small business owners as possible! NO

2. © Local U Marketing Seminars, LLC 2013 LocalU.org @localuniv Why Philadelphia?

3. © Local U Marketing Seminars, LLC 2013 LocalU.org @localuniv Final Housekeeping Item Presentations available for download at: http://localu.org/phillysurvey

4. © Local U Marketing Seminars, LLC 2013 LocalU.org @localuniv Some Key Terms SERP – Search Engine Results Page

5. © Local U Marketing Seminars, LLC 2013 LocalU.org @localuniv SERP Anatomy

6. © Local U Marketing Seminars, LLC 2013 LocalU.org @localuniv SERP Anatomy PPC SEO

7. © Local U Marketing Seminars, LLC 2013 LocalU.org @localuniv Some Key Terms SERP – Search Engine Results Page SEM – Search Engine Marketing –SEO – Search Engine Optimization »“Natural” or “Organic” results –PPC – Pay Per Click

8. © Local U Marketing Seminars, LLC 2013 LocalU.org @localuniv “Local” or “Pack” Result

9. © Local U Marketing Seminars, LLC 2013 LocalU.org @localuniv Organic vs. Local Two different algorithms… …blended

10. © Local U Marketing Seminars, LLC 2013 LocalU.org @localuniv Terms You Might Not Have Heard Before URL – “Webpage address” CMS – Content Management System HTML –Search-engine friendly code language Javascript / Flash –Search engine UNfriendly code languages (usually) NAP – “Name, Address, & Phone number”

11. © Local U Marketing Seminars, LLC 2013 LocalU.org @localuniv http://getlisted.org/resources/glossary.aspx More Terms

12. © Local U Marketing Seminars, LLC 2013 LocalU.org @localuniv 4 Horrible SEO Myths and Pitfalls

13. © Local U Marketing Seminars, LLC 2013 LocalU.org @localuniv Myth: “I can guarantee you will rank #1 on Google” Fact(s): –NO ONE can guarantee placement in organic results –Guaranteed placement is Pay Per Click (Google AdWords, for example) #1 Myth About SEO

14. © Local U Marketing Seminars, LLC 2013 LocalU.org @localuniv #2 Myth About SEO Myth: “I will optimize your Meta Keywords tag” Fact(s): –NO MAJOR SEARCH ENGINE USES META KEYWORDS IN ITS ALGORITHM. –Title Tags are still very important

15. © Local U Marketing Seminars, LLC 2013 LocalU.org @localuniv Pitfall #1 Do not build your entire website in Flash –The search engines cannot crawl Flash –Flash can be very expensive—usually not the best option for a first website –Limited use of Flash within HTML is just fine.

16. © Local U Marketing Seminars, LLC 2013 LocalU.org @localuniv Pitfall #2 Do not use hidden or hard-to-read text If it is something worth reading, make it big enough and in high enough contrast to read. The search engines may penalize or ban you for hiding/obfuscating text.

17. © Local U Marketing Seminars, LLC 2013 LocalU.org @localuniv Aaron, over to you…