1. How Search Engines Work

2. Any ideas?

3. Building an index Dan taylor Flickr Creative Commons

4. Indexing “spiders” crawl the web Rocketclicks.com

5. Spiders collect

6. Web address (URL)

7. Spiders collect Web address (URL) Words on the webpage

8. Spiders collect Web address (URL) Words on the webpage Where those words were found on the page or in the code

9. Spiders collect Web address (URL) Words on the webpage Where those words were found on the page or in the code Meta tags (specific keyword coding)

10. Target example

11. Spiders collect Web address (URL) Words on the webpage Where those words were found on the page or in the code Meta tags (specific keyword coding)

12. Now, it needs to rank the webpages it has indexed

15. Probably looks a little something like this!

16. The Formula (algorithm) includes… Words that the spider collected

17. The Formula (algorithm) includes… Words that the spider collected Inbound links from other sites

18. The Formula (algorithm) includes… Words that the spider collected Inbound links from other sites “Freshness” vs. tried and true

19. The Formula (algorithm) includes… Words that the spider collected Inbound links from other sites “Freshness” vs. tried and true Patterns over time (what people have searched)

20. Also, Geographic ranking Personal selection history (if logged in) Many many many other secret factors

21. How search works (according to Google)