1. Copyright © 2006 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org National School Lunch Week, 2006

2. Copyright © 2006 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org What is ‘Vote for School Lunch’? Students vote for their favorite school lunch! 5 popular entrées campaigning for votes Polls open from August 1 – October 6 Winner announced during NSLW 2006 Great chance for kids to learn about electoral process (mid-term elections this year) Opportunity to tell the world about the benefits of School Lunch

3. Copyright © 2006 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org How will it work? SNA promotes the candidates and the vote Students vote at www.VoteForSchoolLunch.org SNA tallies the results and announces the nation’s favorite school lunch

4. Copyright © 2006 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Key messages to our audience 1.School lunches can be kid’s favorite dishes and nutritious too. 2.“These are not your mom’s school lunches.” Correcting myths about the quality and nutritional content of School lunches

5. Copyright © 2006 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Meet the Candidates

6. Copyright © 2006 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

7. Sally Salad

8. Copyright © 2006 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Ricky Chicken

9. Copyright © 2006 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Pete Pizza

10. Copyright © 2006 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Heddi Spaghetti

11. Copyright © 2006 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Rocco Taco

12. Copyright © 2006 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org What’s different about this theme? Size – biggest NSLW ever Timing – schools can use the theme in their cafeterias from August through NSLW Support – Partners Reach – PR Agency and media partnerships Audience: schools, parents and kids Interactive and competitive

13. Copyright © 2006 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org What kids are saying… “Pizza. Pizza. Pizza. Pizza. Pizza. Go Pizza.” Brian, Grade 3 “This is so cool. I want to know if my favorite Rocco Taco is everybody’s favorite too. Fenolie, Grade 5 “I like Heddi Spaghetti because it’s yummy and I love tomato sauce.” Lucas, Grade 1 “I pick salad because sometime I act silly like Sally.” Zoe, Grade 2

14. Copyright © 2006 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org What kids are saying… “Am I really going to be able to vote for school lunch at school? I can’t wait, I can’t wait but I can’t decide… it’s between spaghetti and pizza.” Daniel, Grade 6 “I like this because we get to choose what we want instead of the lunch staff.” Jasmine, Grade 6 “I love Ricky Chicken because chicken is good and has a good sense of humor. He is so cute… but he’s a chicken.” Alice, Grade 6

15. Copyright © 2006 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Why should we be excited about ‘Vote’? Great theme, great characters Opportunity to grab a whole new audience Awesome merchandise in Emporium Buttons, posters, aprons, pins, press folders, t- shirts, balloons, stickers etc… Dedicated exhibit at ANC, session “Vote’ is a strong platform to deliver SNA’s message on behalf of members

16. Copyright © 2006 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Help make ‘Vote’ a success Celebrate in your schools Spread the word Media outreach: create buzz in your community SNA will provide sample press releases and elements for press kits

17. Copyright © 2006 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Tools to help you make ‘Vote’ a success Logos Toolkits Activity sheets Backpack brochures Web banner PowerPoint presentation Press releases and press kits Visit www.SchoolNutrition.org/Vote

18. Copyright © 2006 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Where can you get more information? NSLW Session at ANC, Voting booth at ANC SNA Website www.SchoolNutrition.org/vote Official Voting Website www.VoteForSchoolLunch.org School Foodservice & Nutrition magazine Marketing Dept (Jen Lewi and Andy Steele) SNA Service Center

19. Copyright © 2006 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Exit Poll – who would you vote for?