1. Copyright © 2007 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

2. Copyright © 2007 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org School Breakfast: Fuel Your Imagination By eating school breakfast every day, kids get the energy they need to fuel their imagination Kids are invited to enter a breakfast fueled universe, as of Back to School 2007 Dedicated website for kids www.schoolbreakfast.org The Theme

3. Copyright © 2007 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Creative Writing Contest –Story writing contest open to students nationwide –Benefits of eating school breakfast must be integral to the story –3 winning stories get illustrated at www.schoolbreakfast.org Main Focus

4. Copyright © 2007 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org How it works Students (Grades 1-12) write an original story (250 words or less) They can submit a handwritten or typewritten story Tips and templates for various age groups are available at www.schoolbreakfast.org They need to fill out the contest entry form For full contest rules and more info, visit www.schoolnutrition.org/nsbw Creative Writing Contest

5. Copyright © 2007 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org 2 levels of judging 1) Local judging (school level) Consider judging local contest by grade level and perhaps giving small prizes A maximum of 3 winners per school can be sent to SNA headquarters for national judging SNA will not accept submission directly from students. School nutrition staff or a school official must send in the 3 winning entries. For full contest rules and more info, visit www.schoolnutrition.org/nsbw Creative Writing Contest

6. Copyright © 2007 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org 2) National judging (SNA headquarters) Contest entries will be accepted at SNA headquarters between November 1 and December 31, 2007 3 national winning stories will be chosen Winning stories will be professionally illustrated and displayed at www.schoolbreakfast.org during NSBW For full contest rules and more info, visit www.schoolnutrition.org/nsbw Creative Writing Contest

7. Copyright © 2007 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Breakfast Bites Fun weekly quizzes, polls and factoids about breakfast, space and nutrition Breakfast rocket race Students can receive fuel credits to make their favorite breakfast rocket lift off Feedback section for kids to tell us what they think Other Elements

8. Copyright © 2007 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Tools & Info Expanding Breakfast Course now online April issue of SNA’s magazine Member site www.schoolnutrition.org/nsbw Permission form for logo usage Menus for NSLW based for 5 breakfasts Toolkit with ideas and instructions Participation tracker sweepstakes Backpack brochures for students and parents Downloadable presentations & press release Activity sheets Banner ads for school web sites

9. Copyright © 2007 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Tools & Info Official web site www.School Breakfast.org Education session at ANC Chicago Official Breakfast merchandise from Emporium Posters, pencils, balloons, mugs, aprons, t- shirts, temporary tattoos, activity books, bags, rulers… SNA’s Marketing Center School Breakfast Webinar in November

10. Copyright © 2007 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Ideas for our schools Brainstorming questions: Create a School Breakfast celebration day and invite the media to attend. What would our celebration day include? How can we use this campaign to drive awareness of the importance of a healthy school breakfast? How can we involve students, parents, teachers and administrators?

11. Copyright © 2007 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Ideas for our schools Build a breakfast rocket in the school cafeteria Create a judging panel composed of students, school nutrition staff and teachers to judge the creative writing contest Use the quiz questions available at www.schoolnutrition.org/nsbw and have a new quiz each day at breakfast Give out fuel credit sheets at breakfast time, tabulate results and announce the winning rocket for you school

12. Copyright © 2007 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org April issue of SF&N magazine Member web site www.schoolnutrition.org/nsbw Student web site www.schoolbreakfast.org Session at ANC Chicago Breakfast Booth at ANC SNA Marketing Center For more info

13. Copyright © 2007 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Thank you!