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Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org National Leadership Conference NSLW & NSBW.

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Presentation on theme: "Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org National Leadership Conference NSLW & NSBW."— Presentation transcript:

1 Copyright © 2009 School Nutrition Association. All Rights Reserved. National Leadership Conference NSLW & NSBW

2 Copyright © 2009 School Nutrition Association. All Rights Reserved. EGGBOT CRUNCH MR BREAKFAST FRUIT AVENGER YOGURL SANDWICH SENSEI NSBW 2009 School Breakfast Superheroes

3 Copyright © 2009 School Nutrition Association. All Rights Reserved. NSBW 2009 Results 63,582 visitors to NSBW section of SNA web site 55,000 downloads Almost 5 million PR impressions 91% of sweepstakes entrants saw an increase in participation Design awards

4 Copyright © 2009 School Nutrition Association. All Rights Reserved. NSBW 2009 Design a Superhero Contest Over 800 national entries (record) Winning Entries to be announced early May

5 Copyright © 2009 School Nutrition Association. All Rights Reserved. NSBW 2009 Design a Superhero Entries

6 Copyright © 2009 School Nutrition Association. All Rights Reserved. NSBW 2009 Design a Superhero Entries Cereal Cowgirl

7 Copyright © 2009 School Nutrition Association. All Rights Reserved. NSBW 2009 Design a Superhero Entries Splash

8 Copyright © 2009 School Nutrition Association. All Rights Reserved. NSBW 2009 Design a Superhero Entries

9 Copyright © 2009 School Nutrition Association. All Rights Reserved. National School Breakfast Week March 8-12, 2010

10 Copyright © 2009 School Nutrition Association. All Rights Reserved. Theme School breakfast gets children Ready, set, go! for a day of learning and achievement.

11 Copyright © 2009 School Nutrition Association. All Rights Reserved. Art Contest Art contest for students What does School Breakfast make you ready for? Fill in the blank: School Breakfast. Ready Set Go ______! Students should illustrate their answer 3 national winners receive a prize pack

12 Copyright © 2009 School Nutrition Association. All Rights Reserved.

13 Copyright © 2009 School Nutrition Association. All Rights Reserved.

14 Copyright © 2009 School Nutrition Association. All Rights Reserved. Tools and Info April issue of SNAs magazine Member site – Permission form for logo usage – Menus for NSBW based on 5 breakfasts – Toolkit with ideas and instructions – Participation sweepstakes – Backpack brochures for students and parents – Downloadable presentations & press release – Activity sheets – Banner ads for school web sites Emporium shop Education Session at ANC Vegas

15 Copyright © 2009 School Nutrition Association. All Rights Reserved. Thank You General Mills

16 Copyright © 2009 School Nutrition Association. All Rights Reserved. Petunia Pita Pocket: 6.6% Biff Burger: 20.5% Larry Lasagna: 14.6% Gloria Grilled Cheese: 15.6% Pete Pizza: 42.7% President of School Lunch 2008 NSLW 2008 Presidential Edition Results

17 Copyright © 2009 School Nutrition Association. All Rights Reserved. NSLW 2008 Presidential Edition Results Total Total Number of Votes 250,000267,000296,000813,000 Paper v. Online Votes 57% v 43%63% v 37%66% v 34%62% v 38% Online Tool Downloads 40,00060,00062,500162,500 PR Audience Reach 10.5 M8.5 M14.7 M33.7 M Award winning campaign National design awards Associations Advance America awards (ASAE)

18 Copyright © 2009 School Nutrition Association. All Rights Reserved. NATIONAL SCHOOL LUNCH WEEK October 12-16, 2009

19 Copyright © 2009 School Nutrition Association. All Rights Reserved. All-Star School Lunch Theme NBA inspired campaign 5 basketball teams –Healthy school lunch menu items –Coached by a current or former NBA/ WNBA player The campaign runs from August to October 2009, culminating during NSLW

20 Copyright © 2009 School Nutrition Association. All Rights Reserved. MEET THE ALL-STAR TEAMS

21 Copyright © 2009 School Nutrition Association. All Rights Reserved. HEAD COACH: Vince Carter CHEF SALAD WITH TURKEY | STRAWBERRIES | WHOLE GRAIN BREADSTICK | STRAWBERRY MILK WHY THIS ALL STAR LUNCH IS HEALTHY! The salad is made with lean turkey and dark leafy vegetables Vinces Veggies

22 Copyright © 2009 School Nutrition Association. All Rights Reserved. HEAD COACH: Dwight Howard VEGETARIAN QUESADILLA | MEXICALI CORN | GREEN APPLES | LOW FAT WHITE MILK WHY THIS ALL STAR LUNCH IS HEALTHY! The beans in the quesadilla are a great source of protein and fiber Dwights Quesadillas

23 Copyright © 2009 School Nutrition Association. All Rights Reserved. HEAD COACH: Chris Paul VEGGIE PIZZA | CARROT STICKS | KIWI | GOLDEN BROWNIE | CHOCOLATE MILK WHY THIS ALL STAR LUNCH IS HEALTHY! CPs Pizza is made with whole grain crust & lowfat cheese CPs Pizza

24 Copyright © 2009 School Nutrition Association. All Rights Reserved. HEAD COACH: Steve Nash CHICKEN PARMESAN | GREEN BEANS | FRUIT SALAD | CHOCOLATE MILK WHY THIS ALL STAR LUNCH IS HEALTHY! The chicken parmesan is made with whole grain pasta and lean meat Nashs Noodles

25 Copyright © 2009 School Nutrition Association. All Rights Reserved. HEAD COACH: Diane Taurasi BEEF & VEGETABLE TERIYAKI RICE BOWL | ORANGE WEDGES | VEGETARIAN EGG ROLL | LOW FAT MILK WHY THIS ALL STAR LUNCH IS HEALTHY! This dish is made from lean beef, brown rice and lots of vegetables Taurasis Teriyaki

26 Copyright © 2009 School Nutrition Association. All Rights Reserved. Team Trading Cards Download each teams trading card complete with photos of the famous honorary coach. The back of the card features nutrition stats and information.

27 Copyright © 2009 School Nutrition Association. All Rights Reserved. Contest: Draft Your All-Star School Lunch Team Students draft and name their All-Star Team –2 Ways to enter: Online or cafeteria contest –4 national winners will receive a prize pack For full contest rules and more info, visit

28 Copyright © 2009 School Nutrition Association. All Rights Reserved. Tools & Information Member site –Menus –Toolkit –Contest entry forms –Participation tracker sweepstakes –Backpack brochures for students and parents –Downloadable presentations & press release –Trading cards Official web site –www.AllStarSchoolLunch.orgwww.AllStarSchoolLunch.org Emporium for posters, balloons, pencils, aprons, bags, rulers, stickers etc…

29 Copyright © 2009 School Nutrition Association. All Rights Reserved. Thank you MilkPep!


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