1. Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org NATIONAL SCHOOL LUNCH WEEK October 12-16, 2009

2. Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Key Message “All-Star School Lunch” is a slam- dunk to help teach students about the importance of eating a balanced lunch and being active.

3. Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org “All-Star School Lunch” Theme NSLW 09 will help students learn about the importance of eating healthy and being active The NBA inspired campaign features 5 “basketball teams” each comprised of healthy school lunch menu items and coached by a current or former NBA/ WNBA player The “teams” reinforce the concept of eating a balanced school lunch The campaign runs from Aug 09 to Oct 09, culminating during NSLW, Oct12-16

4. Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Petunia Pita Pocket: 6.6% Biff Burger: 20.5% Larry Lasagna: 14.6% Gloria Grilled Cheese: 15.6% Pete Pizza: 42.7% President of School Lunch 2008 Presidential Edition Results

5. Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org 2006 & 2007 Results 200620072008Total Total Number of Votes 250,000267,000296,000813,000 Paper v. Online Votes 57% v 43%63% v 37%66% v 34%62% v 38% Online Tool Downloads 40,00060,00062,500162,500 PR Audience Reach 10.5 M8.5 M14.7 M33.7 M

6. Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Draft Your All-Star School Lunch Team Contest Students will have the opportunity to draft and name their very own All-Star Team, while explaining why their team helps makes them an all-star Open to students nationwide (Grades 1-12) 4 national winners (2 online, 2 cafeteria contest) will receive a prize pack The contests will run August 1, 2009 to October 16, 2009, and national entries (paper format only) are due to SNA by October 30, 2009 2 Ways to enter: Online or cafeteria contest For full contest rules and more info, visit www.schoolnutrition.org/allstar

7. Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Draft Your All-Star School Lunch Team Contest - Online Students enter their team at www.allstarschoollunch.orgwww.allstarschoollunch.org 2 national winning entries will be chosen from the online entries Winning entries will be displayed at www.allstarschoollunch.org and in School Nutrition www.allstarschoollunch.org NOTE: Online entry is only available to students over the age of 13 For full contest rules and more info, visit www.schoolnutrition.org/allstar

8. Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Draft Your All-Star School Lunch Team Contest – Cafeteria Entry How it works Students (Grades 1-12) can enter They complete the student entry form by picking their All-Star team and explaining why it will make them an All-Star For full contest rules and more info, visit www.schoolnutrition.org/allstar

9. Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Draft Your All-Star School Lunch Team Contest – Cafeteria Entry 2 levels of judging 1) Local judging (school level) Consider judging local contest by grade level and perhaps giving small prizes A maximum of 3 winners per school can be sent to SNA headquarters for national judging SNA will not accept submission directly from students. School nutrition staff or a school official must send in the 3 winning entries. For full contest rules and more info, visit www.schoolnutrition.org/allstar

10. Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Draft Your All-Star School Lunch Team Contest – Cafeteria Entry 2 levels of judging 2) National judging (SNA headquarters) Contest entries will be accepted at SNA headquarters between August 1, 2009 and October 30, 2009 2 national winning entries will be chosen from the cafeteria entries Winning entries will be displayed at www.allstarschoollunch.org and in School Nutrition www.allstarschoollunch.org For full contest rules and more info, visit www.schoolnutrition.org/allstar

11. Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org www.allstarschoollunch.org The official All-Star School Lunch website Nutrition information for kids including: – All-Star team trading cards –“Draft Your All-Star School Lunch Team” Game Memory Game Feedback Section

12. Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Team Trading Cards Students can download each “team’s” trading card complete with photos of the famous honorary coach. The back of the card features nutrition “stats” and information. The trading cards are a great nutrition education tool in the cafeteria or to take home to parents.

13. Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Participation Sweepstakes Tell us how you plan to celebrate NSLW and how being an “All-Star” impacts NSLP participation Prizes will be randomly awarded to entrants in August, September and October “All-Star School Lunch” sticker sheets to every entrant (while supplies last), For more information and to enter to win, visit www.schoolnutrition.org/allstar

14. Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org MEET THE “ALL-STAR’ TEAMS

15. Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org HEAD COACH: Chris Paul VEGGIE PIZZA | CARROT STICKS | KIWI | GOLDEN BROWNIE | CHOCOLATE MILK WHY THIS ALL STAR LUNCH IS HEALTHY! CP’s Pizza is made with whole grain crust & lowfat cheese CP’s Pizza

16. Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org HEAD COACH: Dwight Howard VEGETARIAN QUESADILLA | MEXICALI CORN | GREEN APPLES | LOW FAT WHITE MILK WHY THIS ALL STAR LUNCH IS HEALTHY! The beans in the quesadilla are a great source of protein and fiber Dwight’s Quesadillas

17. Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org HEAD COACH: Vince Carter CHEF SALAD WITH TURKEY | STRAWBERRIES | WHOLE GRAIN BREADSTICK | STRAWBERRY MILK WHY THIS ALL STAR LUNCH IS HEALTHY! The salad is made with lean turkey and dark leafy vegetables Vince’s Veggies

18. Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org HEAD COACH: Steve Nash CHICKEN PARMESAN | GREEN BEANS | FRUIT SALAD | CHOCOLATE MILK WHY THIS ALL STAR LUNCH IS HEALTHY! The chicken parmesan is made with whole grain pasta and lean meat Nash’s Noodles

19. Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org HEAD COACH: Diane Taurasi BEEF & VEGETABLE TERIYAKI RICE BOWL | ORANGE WEDGES | VEGETARIAN EGG ROLL | LOW FAT MILK WHY THIS ALL STAR LUNCH IS HEALTHY! This dish is made from lean beef, brown rice and lots of vegetables Taurasi’s Teriyaki

20. Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Tools & Information April issue of School Nutrition magazine Member site www.schoolnutrition.org/allstar – Permission form for logo usage – Menus for NSLW based on the 5 teams – Toolkit with contest entry forms and instructions – Backpack brochures for students and parents – Downloadable presentations & press release – Banner ads for school web sites

21. Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Tools & Information Education session at ANC Vegas Official “All-Star” merchandise from the SNA Emporium –Posters, pencils, balloons, mugs, tray liners, baseball caps, aprons, t-shirts, temporary tattoos, buttons, activity books, bags, rulers… SNA’s Marketing Center

22. Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Ideas for Our Schools Serve each team menu once a week Create a “Draft Your Own All-Star Team” Contest Day for each grade Work with Gym teachers to help promote the basketball and activity theme Hold assemblies on being an “All-Star” Hold a basketball or bracket tournament Create costumes for kids or staff

23. Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Ideas for Our Schools Create an “All-Star” celebration day and invite the media to attend. What would our celebration day include? How can we use this campaign to drive awareness of the message of healthy school meals and correct misperceptions about school lunch? How can we involve students, parents, teachers and administrators?

24. Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Thank you!