1. Assisted Technology Sub-Group Meeting “Reaching the unreachable” Ian Wiebkin - Kirklees Council 12 th June 2009

2. Formally the DigiTV National Project – sponsored by DCLG Now fully owned and managed by Kirklees Council, run on a not-for-profit basis DigiTV Starter Kit – ‘microsite’, static content, images, forms and questionnaires 3 Channels: -Digital Television (SKY, Virgin Media, Freeview with modem) -Mobile Phones -Kiosks -Games consoles 83 LA’s, HA’s and other public sector organisations engaged to date Full business case – and ability to provide a ‘joined up’ service Our History

3. Our consumer (B2C) facing brands: Our Brands Our customer (B2B) facing brand

4. The DigiTV Audience There is a clearly defined audience for DigiTV: Digitally and socially excluded, with a focus on the C2, D and E demographic The elderly Disabled people Patients with long term conditions and the ‘worried well’ Evidence suggests that these people are the highest users of public services, the most expensive to service and the most difficult to reach Results from recent Microsoft & Ofcom surveys: 30% Of current OAPs and “Baby Boomer” Generation are computer illiterate 97% Of households have a television – which will have to become digital by 2012 52% of non EMG households and 63% of EMG households already have TV capable of accessing Looking Local 90% of the adult population owns a mobile phone

5. How Does It Work? DigiTV Starter Kit CMS User in a PCT

6. How Does It Work? DigiTV Starter Kit CMS SKY, Virgin Media, connected Freeview, IPTV etc mobile kiosk User in a PCT

7. How Does It Work? DigiTV Starter Kit CMS NHS Choices GP Appts & Rpt Scripts SKY, Virgin Media, connected Freeview, IPTV etc mobile kiosk User in a PCT

8. How Does It Work? DigiTV Starter Kit CMS NHS Choices GP Appts & Rpt Scripts Your Systems e.g. CRM SKY, Virgin Media, connected Freeview, IPTV etc mobile kiosk User in a PCT

9. Live service - TV

10. Carol’s Story

11. Carol’s Story – The Reading Circle

12. GP Appts & Repeat prescriptionsGP Appointments

13. GP Appts & Repeat prescriptionsRepeat Prescriptions

14. GP Appts & Repeat prescriptionsNHS Choices

15. GP Appts & Repeat prescriptionsReal Time Bus Information

16. Looking Local - Mobile Text your postcode to 07786 203957

17. Telehealth & Telecare via TV and Mobile Technology to help prolong independent living Older citizens and those with long term illnesses 2 projects: TSB –Tunstall, DigiTV, Housing21, Fold & Sheffield University EU – T-Seniority (Spain) Community based care Two way video conferencing and live video streaming Picture sharing Event booking Calendar Integration with health and care devices in the home TeleMedCare & Tunstall General and personalised health information Requirement for a broadband connected device – connected to TV

18. Nintendo Wii

23. Will Older People Like The Wii? “Elderly ‘addicted’ to Nintendo Wii at care home” Daily Telegraph

24. “Wii are getting fitter: Retirement home install computer game to keep residents trim” Daily Mail Will Older People Like The Wii?

25. “Care home OAPs think Wii is a knockout” The Shields Gazette “OAPs use a Wii to keep fit” AOL News Will Older People Like The Wii?

26. Ian Wiebkin Technical Manager email: ian.wiebkin@digitv.gov.ukian.wiebkin@digitv.gov.uk tel:07981 520981 web:www.lookinglocal.gov.uk/sitewww.lookinglocal.gov.uk/site tv preview:www.lookinglocal.gov.uk/lookinglocalwww.lookinglocal.gov.uk/lookinglocal mobile service:text your postcode to 07786 203957