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Guy Giles – 7 th February 2012. Formally the DigiTV National Project – funded by DCLG Now fully owned and operated by Kirklees Council Looking Local Starter.

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Presentation on theme: "Guy Giles – 7 th February 2012. Formally the DigiTV National Project – funded by DCLG Now fully owned and operated by Kirklees Council Looking Local Starter."— Presentation transcript:

1 Guy Giles – 7 th February 2012

2 Formally the DigiTV National Project – funded by DCLG Now fully owned and operated by Kirklees Council Looking Local Starter Kit Extensive partners Multiple Channels: -Digital Television (SKY, Virgin Media, Freeview with modem) -Other consumer devices e.g. Wii -Mobile Phones, Smartphones -Touchscreens & Tablets Over 120 LA’s, HA’s and Health Trusts engaged to date Our History

3 Digital Exclusion – alive ‘n’ well Nearly 50% of households earning less that £11,500 are not online compared to only 4% of households with an income of £30,000 or more SOCITM Better Connected Report % of disabled people are offline SOCITM Better Connected Report % of local authority tenants and 43% of housing association tenants are offline IPSOS MORI Technology Tracker Nine million adults in the UK have never accessed the web Networked Nation Manifesto

4 Digital Exclusion – alive ‘n’ well 37% of UK adults have a smartphone (expected to reach 50% around June 2012) 64% of ABC1s own a smartphone Smartphone users have a stronger relationship with their phone than standard mobile phone users (37% saying they are ‘addicted’) Nearly 50% of teenagers (12-15yrs) have a smartphone and 60% of them say they are addicted 69% of smartphone owners surf the internet – 41% regularly One third of adult smartphone users say accessing their internet on their phone is more important than internet on any other device (biased to towards younger people and the socio demo group C2) year olds are significantly more likely to surf the web via a smartphone than other age groups

5 Live service - TV

6

7 Live service - Wii

8 Live service – Mobile web

9 Live service – iOS & Android

10 Housing App – iOS & Android

11 Starter Kit Live service – Tablet

12 Live service – Facebook

13 It is…Applications - CBL

14 Applications – Twitter, Flikr

15 Contact centre – business case Snow – Jan/Nov 2010 – TWO WEEKS Over 15,000 users accessing via SKY & Virgin Checking for school closures Equivalent cost (SOCITM benchmark) – £49,571

16 A story from North Lincs….

17 Guy Giles Operations Manager tel: web:www.lookinglocal.gov.ukwww.lookinglocal.gov.uk


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