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Mobile commerce Yuri kang.

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Presentation on theme: "Mobile commerce Yuri kang."— Presentation transcript:

1 Mobile commerce Yuri kang

2 Contents Definition of mobile commerce how it works
Why mobile commerce is important for business or marketers? Example for mobile commerce Reference

3 What is mobile commerce?
M-commerce is the buying and selling of goods and services through wireless handheld devices such as cellular telephone and personal digital assistants.

4 How it works 1 A mobile phone or personal digital assistant with wireless internet capability is based on. Furthermore, The current mobile handset for mobile commerce offers entertainment, message passing, information and banking · Ticketing and broadly expanded, and IMT-2000 is the next generation of promising areas of e-commerce based services will grow.

5 How it works 2

6 Why mobile commerce is important ?
M-Commerce gives an opportunity to many businesses to offer flexibility for their customers to have access to their business from devices such as mobile phones. Moreover , by using mobile commerce , there are lots of advantages which are shown as next page with some support diagrams

7 Benefits of mobile commerce for business or marketers
Streamline business process M-Commerce is the term for making business transactions using mobile devices. There are already several existing M-Commerce applications and services nowadays that have been very helpful to us. Some are mobile banking, location maps, and variety of news, mobile shopping, ticketing and mobile file sharing Consumer relationship management can increase CRM and further engage with their customers by creating a mobile experience for both sales associates and customers, per an industry expert. a direct link to consumers through 24-hour billing/sales/service/assistance Reducing time –consumed As content delivery over wireless devices becomes faster, more secure, and scalable, there is wide speculation that m-commerce will surpass wireline e-commerce as the method of choice for digital commerce transactions

8 Further Benefits of mobile commerce for marketers or business
reaching the widest possible audience with your digital marketing due to an increasing number of consumers using mobile devices to access digital content. instant, adaptable, easily monitored communication - you can send single or bulk messages from anywhere, at any time with immediate tracking and the ability to record results the ability to target a large active consumer group by specific demographic information - eg age, location, gender cost efficiency, with low production and distribution costs, and additional revenue from replies to promotions and competitions

9 Diagrams for supporting benefits of mobile commerce for business


11 issues of mobile commerce
small screens of most devices still limit types of file and data transfer (i.e. streaming videos, etc.) standards guiding applications and technology development and connection(s) WAP and SMS limited to small number of characters and text. less functionality for mobile Internet over mobile phones and existing generation of handhelds than for mobile computers (laptops and next generation handhelds) limited roll out of higher bandwidth mobile networks and devices (i.e. 3g networks and wireless broadband networks are predominantly located in cities

12 Examples of mobile commerce use
Shopping Download application Shopping Purchase

13 Examples of mobile commerce use
Shopping 2 Barcode shopping in south korea. If u want to buy gift for friends , just download application ,then buy barcode And send barcode to friend.

14 Examples of mobile commerce use
Finance service which includes mobile banking (when customers use their handheld devices to access their accounts and pay their bills) as well as brokerage services, in which stock quotes can be displayed and trading conducted from the same handheld device

15 Examples of mobile commerce use
3.information services, which include the delivery of financial news, sports figures and traffic updates to a single mobile device

16 Examples of mobile commerce

17 Summary it is strongly believe that mobile commerce will be becoming widely in the future. moreover, by using mobile commerce , lots of business will growing up and communicating between others can improve dramatically. Additionally, customer might find it easy to shopping and any other activities. thus, global digital marketing can develop. Also, many business can gain more sale revenue.

18 References All image and all diagram

19 Thank u so much

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