2 Contents Definition of mobile commerce how it works Why mobile commerce is important for business or marketers?Example for mobile commerceReference
3 What is mobile commerce? M-commerce is the buying and selling of goods and services through wireless handheld devices such as cellular telephone and personal digital assistants.
4 How it works 1A mobile phone or personal digital assistant with wireless internet capability is based on. Furthermore, The current mobile handset for mobile commerce offers entertainment, message passing, information and banking · Ticketing and broadly expanded, and IMT-2000 is the next generation of promising areas of e-commerce based services will grow.
6 Why mobile commerce is important ? M-Commerce gives an opportunity to many businesses to offer flexibility for their customers to have access to their business from devices such as mobile phones. Moreover , by using mobile commerce , there are lots of advantages which are shown as next page with some support diagrams
7 Benefits of mobile commerce for business or marketers Streamline business processM-Commerce is the term for making business transactions using mobile devices. There are already several existing M-Commerce applications and services nowadays that have been very helpful to us. Some are mobile banking, location maps, and variety of news, mobile shopping, ticketing and mobile file sharingConsumer relationship managementcan increase CRM and further engage with their customers by creating a mobile experience for both sales associates and customers, per an industry expert. a direct link to consumers through 24-hour billing/sales/service/assistanceReducing time –consumedAs content delivery over wireless devices becomes faster, more secure, and scalable, there is wide speculation that m-commerce will surpass wireline e-commerce as the method of choice for digital commerce transactions
8 Further Benefits of mobile commerce for marketers or business reaching the widest possible audience with your digital marketing due to an increasing number of consumers using mobile devices to access digital content.instant, adaptable, easily monitored communication - you can send single or bulk messages from anywhere, at any time with immediate tracking and the ability to record resultsthe ability to target a large active consumer group by specific demographic information - eg age, location, gendercost efficiency, with low production and distribution costs, and additional revenue from replies to promotions and competitions
9 Diagrams for supporting benefits of mobile commerce for business
11 issues of mobile commerce small screens of most devices still limit types of file and data transfer (i.e. streaming videos, etc.)standards guiding applications and technology development and connection(s)WAP and SMS limited to small number of characters and text.less functionality for mobile Internet over mobile phones and existing generation of handhelds than for mobile computers (laptops and next generation handhelds)limited roll out of higher bandwidth mobile networks and devices (i.e. 3g networks and wireless broadband networks are predominantly located in cities
12 Examples of mobile commerce use ShoppingDownload applicationShoppingPurchase
13 Examples of mobile commerce use Shopping 2Barcode shopping in south korea. If u want to buy gift for friends , just download application ,then buy barcode And send barcode to friend.
14 Examples of mobile commerce use Finance servicewhich includes mobile banking (when customers use their handheld devices to access their accounts and pay their bills) as well as brokerage services, in which stock quotes can be displayed and trading conducted from the same handheld device
15 Examples of mobile commerce use 3.informationservices, which include the delivery of financial news, sports figures and traffic updates to a single mobile device
17 Summaryit is strongly believe that mobile commerce will be becoming widely in the future. moreover, by using mobile commerce , lots of business will growing up and communicating between others can improve dramatically. Additionally, customer might find it easy to shopping and any other activities. thus, global digital marketing can develop. Also, many business can gain more sale revenue.