2 Target Audience Advertisers must know how to target their audiences use appropriate persuasive techniquesTarget Audience is the audience that the advertisers want to focus on to sell their product to.
4 BandwagonYou are urged to do or believe something because everyone else does.Ex: Be where the action is. Shop at Hang-out Mall!
5 Bandwagon- Snob Appeal This technique suggests that you can be like the expensively dressed, perfectly shaped people who use this product. Example: I accept only the best, and that's why I buy Aloft perfume.
6 Testimonial Famous people endorse a product or idea. Example: I'm professional football player, JJ Watt, and I use Wash Out window cleaner.Justin Beiber uses Proactive.
7 Emotional AppealWords or images that appeal to the audience's emotions are used.The appeal may be to positive emotions, such as desire for success, or to negative ones, such as fear or sadness.Example: What would you do if all your possessions were lost in a fire? Get the Save-All fireproof safe and protect your valuables.
9 Emotional Appeal- Plain Folks Ordinary people sell a message. You are to believe that because these people are like you, they can be trusted.Much like a Testimonial but plays on your emotionsExample: As a construction worker, I often get headaches on the job. That's why I use PainAway aspirin.
10 Faulty ReasoningUsed to manipulate how you feel about someone or something- the main idea doesn’t support the conclusion.Example:Shampoo commercial-"If you don't use our hair products, your hair will thin, you'll lose your hair, and nobody will want to be your friend."That doesn't support the conclusion, by saying that by not using the shampoo, nobody will like you.
11 SloganA catchy phrase or statement often used to sell a service or a product “Can you hear me now?”
12 Repetition The name of a product is repeated many times. HEAD ON Apply directly to the foreheadHEAD ON Apply directly to the foreheadHEAD ON Apply directly to the forehead
23 Relevant factsAdvertisers spend about $200 billion a year on TV advertisingThe average cost for Super Bowl ads is $2.6 million per 30 second spotThe average American watches about 24,000 TV commercials a year
24 Making Connections What is your favorite jingle? What slogan for a product do you find yourself saying?What TV commercial has influenced you to make a purchase?Since Tubby Smith and Billy Gillispie shop at Kroger, does that mean we should too?
25 Reflection“Persuasion is all around you” In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.
26 ActivityIdentifying advertisements (critically evaluating) Reading the fine print (incorporating math)