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Rhetorical Devices Part 2

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1 Rhetorical Devices Part 2
These devices are more obscure than the typical allusion, personification or metaphor.

2 Rhetorical Questions These questions aren’t asked with the intention of eliciting a response, rather, they’re there to cause the audience to question the other side – and, in turn, accept yours. They attract the audience’s attention and gain interest because the audience supplies the answer “How many times do I have to tell you to do your homework?” does not invite a response.

3 One can see the effectiveness of a rhetorical question in this famous examples from Sojourner Truth’s speech “Ain’t I a woman?” “That man over there says that women need to be helped into carriages, and lifted over ditches, and to have the best place everywhere. Nobody ever helps me into carriages, or over mud-puddles, or gives me any best place! And ain’t I a woman? Look at me! Look at my arm! I have ploughed and planted, and gathered into barns, and no man could head me! And ain’t I a woman? I could work as much and eat as much as a man – when I could get it – and bear the lash as well! And ain’t I a woman? I have borne thirteen children, and seen most all sold off to slavery, and when I cried out with my mother’s grief, none but Jesus heard me! And ain’t I a woman?”

4 Quotes Writers who smoothly incorporate the words of others into their works will seem more credible If an author is arguing over an issue that confuses you, and he or she offers quotes from individuals who seem qualified to understand the matter, you’ll be more likely to believe them One note: If the author cites people that seem unqualified to comment on the issue at hand, the quotes can undermine their credibility.

5 Deductive Reasoning and Syllogism
Deduction is the process of moving from a formally stated premise (or premises) to a logically valid conclusion. This means that writers must move from general descriptions to specific or particular conclusions. The process allows writers to lead their audiences down a specific rhetorical path – until they “logically” reach the same conclusion as the author!

6 Syllogism Syllogism starts an argument with a reference to something general and from this it draws conclusion about something more specific. Example: We start with a general argument “All men are mortal,” we know that “John is a man” so “John is mortal.” It is a deductive approach to reason and is based on deducing specific conclusions from general facts. We notice in the above example that Syllogism is a three- part set of statements; a major statement or premise, a minor statement or premise and a conclusion that is deduced. Therefore, “All men are mortal” is a major statement or premise which stands as a general fact. “John is a man” is minor statement or premise that is specific and “John is mortal” is the logical conclusion deduced from the two prior statements.

7 Fallacies These are fundamentally flawed arguments that cannot be defended logically. Instead of the “if p, then q” or “if not-p, then not-q” style of argument, fallacies fall into a “if p, then q…if not-q, then not-p” form – they’re backward! In order to use a fallacy for maximum effect, a writer must convince the audience that his argument is not flawed, and that his illogic is actually logical. Ex: “If we guillotine the king, then he will die. Therefore, if we don't guillotine the king, then he won't die.”

8 Equivocation This refers to instances when writers shift the meaning of an important word in the middle of an argument. The reason that the distinction between “creative” and “creativity” is important – one refers to something that the artists can do, while the other dares them to do something that they aren’t qualified to perform! It’s a fairly sneaky way of making an argument or charge – which is why it’s usually effective

9 Either/Or Fallacy Simply put, this is when people ignore the nuances of life – when they assume that extremes are our only choices instead of recognizing multiple possibilities. Ex: “People are either inherently good or evil.” Do good people behave well at all times? Is an evil person incapable of positive action?

10 Overgeneralization Presenting situations as “all” or “none” usually results in an invalid argument; there are usually exceptions that need to be considered. Overgeneralization saps an argument of its effectiveness.

11 Begging the Question The fallacy of begging the question occurs when an argument's premises assume the truth of the conclusion, instead of supporting it. In other words, you assume without proof the stand/position, or a significant part of the stand, that is in question. Begging the question is also called arguing in a circle. Examples: Erica: "How do you know that the bible is divinely inspired?" Pedro: "Because is says right in the third chapter of II Timothy that 'all scripture is given by divine inspiration of God.'" Thoughts are not part of the physical world, since thoughts are in their nature non-physical. Happiness is the highest good for a human being, since all other values are inferior to it. Of course smoking causes cancer. The smoke from cigarettes is a carcinogen.

12 Argument Ad Hominem Ad hominem refers to “attacks against the person.”
It’s an attempt by the writer to distract you from the issue at hand by focusing instead on the credibility of his or her opponent. This technique is usually used by authors who cannot win a debate based on the soundness or logic of their position; it’s a last-gasp effort to convince the reader to join their side, rather than convince them that their side is the correct one.

13 Subordination and Coordination
Subordination indicates that one clause (Clause A) is more important than another (Clause B) Coordination, on the other hand, indicates that both clauses are equally important or independent of one another You can usually detect whether a clause is subordinate or coordinate by the presence of the coordinating conjunctions for, and, nor, but, or, yet, or so.

14 Parallelism This refers to the repetition of words or phrases that have similar grammatical structures. The overall effect is one of emphasis, and often makes a writer’s argument seem more structured. Parallelism is popular in proverbs and idioms, as the parallel structure makes the sayings easy to remember and more rhetorically powerful.

15 There are many famous quotes that show parallelism:
“If you want others to be happy, practice compassion. If you want to be happy, practice compassion.” —Dalai Lama “Success is getting what you want. Happiness is wanting what you get.” —Dale Carnegie “We make a living by what we get, we make a life by what we give.” —Winston Churchill “Ask not what your country can do for you; ask what you can do for your country.” —John F. Kennedy “Be who you are and say what you feel, because those who mind don’t matter, and those who matter don’t mind.” ― Bernard M. Baruch

16 Some Other Terms Logos: Appealing to one’s reason or logic
Pathos: Appealing to one’s emotion or pity Ethos (Credibility), or ethical appeal, means convincing by the character of the author. We tend to believe people whom we respect. One of the central problems of argumentation is to project an impression to the reader that you are someone worth listening to.


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