1. THE POWER OF WORDS
POW LINE

2. Well, guess what you did…
How many of you have ever done the following:
Begged your parents to stay home from school
Asked your parents for spending money
Asked for a treat, a toy, or new outfit from the store
Pleaded with your teacher to go easy when grading or for another day for a project or test
Well, guess what you did…

3. You have been practicing argumentative techniques using the art of persuasion!
Persuasion is defined as communication that is intended to make its audience adopt a certain opinion or pursue an action or do both through appeals to reason or emotion

4. How Is Persuasion An Art?
How do effective writers create argumentative essays using persuasive techniques?

5. With Art techniques, one can go from good to great by immersing oneself in knowledge and through practice.
With Persuasion and Argumentative Writing, one must immerse themselves in knowledge and practice to skillfully craft their words into a logical order with facts to support, in order to convince those around them. This task becomes increasingly more difficult when attempting to persuade one who is educated especially in the topic of discussion.

6. Who Came Up With This Crazy Thing Called Persuasion/Argument?

7. Back when the world was being discovered scholars, religious leaders, and political figures used Rhetoric in order to convince others of their beliefs and discoveries. Many of the influential figures who further developed the techniques of persuasion were of Greek and Roman decent.

8. One such influential man was called Aristotle.
According to Aristotle, rhetoric “is the faculty of observing in any given case the available means of persuasion.” In more simple terms rhetoric is discovering how to use language effectively to please, persuade, and argue one’s point.

9. Why Should We Care About What Some Dead Guys Did?

10. Persuasion equals power
Persuasion equals power. Power to do good, or unfortunately Power to do bad.

11. How Do You Create a Powerful Argumentative Message?

12. Parts of an Argument Claim- Your argument
Position- Point of view or opinion on an issue
Logical Order- series or sequence that makes sense, where one idea flows naturally into the next
Evidence (Round 1,2, POW Moment)- facts, quotes, examples and other information supporting an opinion; information helpful in forming a conclusion or judgment

13. Parts of the Argument Continued
Objections- reasons against something or objecting to something
Counter Argument (Knock Back)- A reason or a line of reasoning given in opposition to another argument; an objection to an objection; a rebuttal
Call to Action (Do This Please)- A statement usually found towards the end of a piece of rhetoric, that urges the audience to act through accepting the given position or to physically do something
Tone-Attitude a writer takes in a piece of writing or toward a subject; way of speaking

14. POW Line POW! Moment BEGINNING (For letters only)‏ Shake MIDDLE
Do This, Please
Knock Back
END
Round 1
Show
Tell
Round 2
Lead
POW! Moment

15. POW!
Shake (only in letters)- thank your opponent for something; flatter him or her Or
Lead- A sentence that draws your reader in without telling the topic
Show- Use Dialogue and interaction to intro topic
Tell- Your opinion
Round 1 - Your first Reason
Round 2 - Your second Reason
POW Moment - knockdown opponent with strongest argument
Knock Back - your opponent’s predicted final argument
Do This Please - Asking your reader to act
Shake (only in letters) - Make Nice Again

16. Step 1: Shake/Lead
Shake: Start your LETTER by making nice, so your opponent won’t feel attacked. Mention how he or she helped you in the past. Use flattery, or state your trust in your opponent’s judgment.
Shake again to end your letter.
Lead: Start out your ESSAY with a “hook”
Shake
Shake

17. Attention Getting Leads
Dialogue- “ Ralph, can you spot Denise? asked my mom.
Small Movement- We waved wildly from the back of the auditorium.
A Thought or Feeling- It was true. All the kids looked alike.
Startling Fact or Statistic- 23% of schools have or are planning school uniforms.

18. Step 2: Show Relate an experience
Use interaction and dialogue to create or recall a short experience that illustrates or shows your problem.
Make up portions you can’t remember, or create a realistic scene that shows the problem. End the scene by stating this could happen if your point of view is not considered.
Show

19. Step 3: Tell Step 4: Round1 & Round 2
State your position
Tell what you want to happen
Step 4: Round1 & Round 2
Jot down first and second reasons to defend your point of view
Round 2
Round 1
Tell

20. Step 5: POW Moment
Choose your strongest and most convincing reason or argument
Your opponent should be knocked down by the power of this one persuasive point
MIDDLE
BEGINNING
END
POW! Moment

21. Step 6: Knock Back
Your POW moment should have ended the match, but your opponent will attempt a final comeback.
Your job is to PREDICT what this final argument will be and KNOCK IT BACK with a decisive and commanding rebuttal.
Knock Back

22. Step 7: Do This Please
Tell your readers what you want or do not want them to do
Do it nicely, please!
Also named “Call to Action”
Do This Please

23. Don’t Forget…
There’s More Important Info:
Keep in mind
Remember that
It’s important note
Further more
Moreover
Also
First
In Addition
Most Important
Sometimes
Something is Changing
However
Otherwise
On the other hand
Rather than
Although
While
Yet
With this is mind
For all the reasons
Despite this
Signal Words
tell readers that something important is coming or something is changing.

24. Example

25. Your goal this unit is to become Masters of Rhetoric, where by convincing me, the keeper of grades, through the use of different argumentative techniques!

26. Remember the POW! Line
You must include the following in your argumentative letter/essay:
Shake/Lead
Show
Tell
Round 1
Round 2
POW! Moment
Knock Back
Call to Action
Final Shake/Reflection