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ARTISTIC DESIGN In the retail environment, a display has about three to eight seconds to attract a customers attention, create a desire, and sell a product.

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Presentation on theme: "ARTISTIC DESIGN In the retail environment, a display has about three to eight seconds to attract a customers attention, create a desire, and sell a product."— Presentation transcript:

1 ARTISTIC DESIGN In the retail environment, a display has about three to eight seconds to attract a customers attention, create a desire, and sell a product.

2 Display design and selection has five steps 1.Selecting the merchandise for display 2.Selecting the display 3.Choosing a Setting 4.Manipulating Artistic Elements 5.Evaluating Completed Displays

3 Selecting Merchandise Must have sales appeal New, popular or best-selling products Visually appealing to attract customers Appropriate for the season Appropriate for stores geographic location Often address the latest fashion, fad or trend

4 Selecting the Display One-item Display Constructed for a single product promotion or special Line-of-goods Display Shows one kind of product but features several brands, styles or sizes Related Merchandise Display Items that are meant to be used together Assortment Display Collection of unrelated items Usually emphasizes price Typical in variety stores and supermarkets For a special appeal to bargain hunters

5 Related Item Displays Ten-Speed Bicycles Flower Seeds Computers

6 Related Item Displays Group 1-One-Item Display Group 2-Line-of Goods Display Group 3-Variety Display ANSWER: Who are the potential customers? Desired business image? Merchandising concept? DO: Use whatever you can find in the room as artistic elements to create your display. Create a setting type.

7 Choosing a Setting Realistic Setting Depicts a room or area Semi-Realistic Setting Suggests a room or locate but leaves details to the viewers imagination Abstract Setting Focuses on form and color rather than reproducing actual objects

8 Manipulating Artistic Elements Line Color Shape Direction Proportion Texture Balance Motion Lighting

9 COLOR Can make or break a display Colors that match surroundings too closely will not catch a customers eye Colors too bright or contrasting may overwhelm the merchandise

10 Line Stiffness and Control Freedom and Movement Action Width and confidence Height and Dignity

11 Shape Determined by props, fixtures and merchandise used Squares, cubes and triangles OR Mass Displays with no distinct shape Large Quantities Low Prices

12 Direction Guide the eye through or to a display Created through color, repetition, lighting patterns By arranging in a pattern Focal point around an imaginary triangle More at the top than bottom of display

13 Texture Smooth or Rough Contrast creates visual interest Example: Smooth flatware against rough background

14 Proportion Props and signs should be in proportion to merchandise Dont overpower

15 Balance Formal- Large with large and/or small with small Informal Balance one large and several small For example, an adult mannequin with small baskets at mannequin height

16 Lighting Use 2 to 5 times stronger light than store light Use colored for dramatic effect Consider mood Elegant houseware lighting vs. teen clothing department Dressing Room Lighting


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