Presentation on theme: "ARTISTIC DESIGN In the retail environment, a display has about three to eight seconds to attract a customer’s attention, create a desire, and sell a product."— Presentation transcript:
1ARTISTIC DESIGNIn the retail environment, a display has about three to eight seconds to attract a customer’s attention, create a desire, and sell a product.
2Display design and selection has five steps Selecting the merchandise for displaySelecting the displayChoosing a SettingManipulating Artistic ElementsEvaluating Completed Displays
3Selecting Merchandise Must have sales appealNew, popular or best-selling productsVisually appealing to attract customersAppropriate for the seasonAppropriate for store’s geographic locationOften address the latest fashion, fad or trend
4Selecting the Display Assortment Display One-item Display Constructed for a single product promotion or specialLine-of-goods DisplayShows one kind of product but features several brands, styles or sizesRelated Merchandise DisplayItems that are meant to be used togetherAssortment DisplayCollection of unrelated itemsUsually emphasizes priceTypical in variety stores and supermarketsFor a special appeal to bargain hunters
6Related Item Displays Group 1-One-Item Display Group 2-Line-of Goods DisplayGroup 3-Variety DisplayDO:Use whatever you can find in the room as artistic elements to create your display.Create a setting type.ANSWER:Who are the potential customers?Desired business image?Merchandising concept?
7Choosing a Setting Realistic Setting Semi-Realistic Setting Depicts a room or areaSemi-Realistic SettingSuggests a room or locate but leaves details to the viewer’s imaginationAbstract SettingFocuses on form and color rather than reproducing actual objects
8Manipulating Artistic Elements TextureBalanceMotionLightingLineColorShapeDirectionProportion
9COLOR Can make or break a display Colors that match surroundings too closely will not catch a customer’s eyeColors too bright or contrasting may overwhelm the merchandise
10Line Stiffness and Control Freedom and Movement Action Width and confidenceHeight and Dignity
11Shape Determined by props, fixtures and merchandise used Squares, cubes and triangles ORMass Displays with no distinct shapeLarge QuantitiesLow Prices
12Direction Guide the eye through or to a display Created through color, repetition, lighting patternsBy arranging in a patternFocal point around an imaginary triangleMore at the top than bottom of display
13Texture Smooth or Rough Contrast creates visual interest Example: Smooth flatware against rough background
14Proportion Props and signs should be in proportion to merchandise Don’t overpower
15Balance Formal- Informal Large with large and/or small with small Balance one large and several smallFor example, an adult mannequin with small baskets at mannequin height
16Lighting Use 2 to 5 times stronger light than store light Use colored for dramatic effectConsider moodElegant houseware lighting vs. teen clothing departmentDressing Room Lighting